My presentation from the #DigitalFemales Meetup in London. Talking about raising your profile in SEO, through networking (on and offline), blogging, writing articles, speaking at conferences and paying the knowledge forward. "It's not who you are that is holding you back, it's who you think you are". Put yourself out there and "make" the career you want!

1. Enhancing Your Profile in SEO
Lisa Myers
@LisaDMyers #DigitalFemales

2. About Lisa Myers
• 11 years experience in Marketing, 6 in Search & Social
• Speaker at Search Conferences Worldwide (SES, SMX, ISS, A4U etc)
• Regular contributor to on and offline publications and author of several SEO Best
Practise Guides including eConsultancy and B2B Marketing
• Heavily involved in the global Search Community, founder of
SEO-chicks.com and co-founder of European search blog StateofSearch
Awards
• “Search Personality of the Year” UK Search Awards 2011 + “Best SEO
Campaign” for her agency Verve Search
• Management Today “35 women under 35” list 2009
• “Best Use of Technology woman under 30”
BlackBerry Woman & Technology Awards (2008)
• “B2B Marketing Newcomer of the Year” (2007)
@LisaDMyers #DigitalFemales

4. It’s not who you are that holds you
back, it’s who you think you are.
– David Brinkley

5. 6 Steps to Raise Your Profile
#1 Blog/Tweet
#2 Listen
#3 Communicate
#4 Get Connected
#5 Conferences
#6 Share

6. personal PR
{ raising your profile On AND Offline

7. PASSION
KNOWLEDGE
ATTITUDE

8. 5 Pillars of Personal PR
1. Networking – getting to know people
2. Blogging – put your “stamp” on it
3. Conferences – put yourself out there
4. Using your Knowledge – pay it forward
5. Rules of Engagement – be yourself

9. networking
{ getting to know people

10. Step 1: Attend Events
• Do what your mother told you, go make
friends!!
@LisaDMyers #DigitalFemales

11. Social Networking
• Follow
• Listen
• Engage
• Communicate
• Meet Up!
@LisaDMyers #DigitalFemales

12. blogging
- your voice on the web

13. Just do it already.....

15. @LisaDMyers #DigitalFemales

16. @LisaDMyers #DigitalFemales

17. Guest blogging
@LisaDMyers #DigitalFemales

18. conferences
{ put yourself out there

19. Speaking at Conferences
• You don’t need to start small!
• Pitch early! Read the description, explain
how you would add value. Add links to
related blog posts you have written.
• Don’t be shy!
@LisaDMyers #DigitalFemales

20. 2007
2008
2009
2012
2010

21. pay it forward
{ share your knowledge

22. Big on Good
• Training
• Best Practise Guides/White Papers
• Guest blogging
• Articles
• Workshops
• Mentoring
• Lecturing at Universities
@LisaDMyers #DigitalFemales

23. Training

24. Best Practise & White Papers

26. Rules of engagement
{ be nice. Karma is a bitch.

27. #1 Be Humble. Share your “lows” as well as
“highs”. Connecting with people is all
about showing vulnerability.
#2 Be nice.
#3 Take the time to talk to people, give
advice or simply get to know them.

28. <SEO/>

29. Do, or do not, there is no try!
- Yoda

30. Thank You!
@LisaDMyers
Email: lisa@vervesearch.com
Web: www.vervesearch.com