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What is Information Architecture And Why Does It Still Matter?

Lightning talk delivered at the UXDC Meetup on September 20, 2018

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What is Information Architecture And Why Does It Still Matter?

  1. 1. WHAT IS INFORMATION ARCHITECTURE AND WHY DOES IT STILL MATTER? Lisa Goldberg UXDC Meetup September 20, 2018
  2. 2. INTRODUCTION Associate Creative Director of Experience Design at Publicis.Sapient My goal: To make the world a more humane place and inspire UX teams to do the same. @lisagdc
  3. 3. WHAT IS INFORMATION ARCHITECTURE? “Information architecture is the practice of deciding how to arrange the parts of something to be understandable.” The Information Architecture Institute, “What is Information Architecture?” www.iainstitute.org/what-is/ia “I help people get from Point A to Point B without having to think about it.” Lisa’s elevator speech https://amzn.to/2NP7bvK
  4. 4. HOW DOES IA RELATE TO UX? Content Strategy Information Architecture Interaction Design Visual Design User Research Development
  5. 5. ­ Content inventory ­ Content types, taxonomies and other metadata ­ Site maps ­ Screen flow diagrams ­ Wireframes and prototypes of display templates ­ UI libraries ­ Infographics ­ Personas, usability tests, surveys, and other user research ­ Business requirements ­ Design facilitation ebay.com https://docs.balsamiq.com/desktop/sitemaps/ EXAMPLES OF IA DELIVERABLES AND TASKS https://bit.ly/2xnDFDU Freepik.com
  6. 6. OUR WORK MUST MEET THE NEEDS OF MANY Users Delivery Teams Stakeholders ­ First Questions: ­ What is the problem to solve? ­ Who are we solving it for? ­ Will the solution cause other problems? ­ Users: Does the design meet user needs? Does it provide a good user experience? ­ Stakeholders: Does it meet business needs? ­ Delivery Teams: How difficult will it be to build and maintain?
  7. 7. WHY DOES INFORMATION ARCHITECTURE STILL MATTER? ­ We need trustworthy, findable content ­ Category shift ­ Automation has blinders
  8. 8. WE NEED TRUSTWORTHY, FINDABLE CONTENT Information Architecture provides the structure to help you find what you need. https://bit.ly/2p9fNQa
  9. 9. CATEGORY SHIFT Taxonomies are a snapshot in time. http://t-o-o-g-o-o-d.com https://pewrsr.ch/RhJVFT https://bit.ly/2tFkAhd https://bit.ly/2xdrWIc https://bit.ly/2AoUBOt
  10. 10. AUTOMATION HAS BLINDERS https://amzn.to/2pajpRQ https://nyti.ms/2PlJqcK https://bit.ly/2OkETHe https://bit.ly/2MExd08
  11. 11. THE CHALLENGE ­ Findable information ­ Trustworthy and current information ­ Systems that build community and connection, rather than isolation
  12. 12. IF YOU WANT TO BE AN INFORMATION ARCHITECT Ask yourself: ­ What makes you excited about a design? ­ Do you like to solve problems for people? ­ Do you think about how items relate to one another? Learn more: https://www.iainstitute.org/what-is-ia Most relevant job titles: ­ Information Architect (not the tech lead) ­ UX/Experience Architect ­ Content Strategist (not copywriting) https://www.zappos.com/e/adaptive
  13. 13. THANK YOU Slides slideshare.net/lisagdc Contact lisa at lisagoldberg.info /in/lisagoldberg @lisagdc Icons: fontawesome.com

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