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How to Become a Marketing Technologist

Changing technology has changed the way consumers interact with brands. Consumers have more power than ever. As marketers, we have to become technologists, and understand how to research and analyze the data, strategize, and show real results tied back to business goals.
This presentation illustrates the role technology plays in the consumer purchase process, and how marketers can integrate it into the strategy.

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How to Become a Marketing Technologist

  1. 1. HOW TO BECOME A TECHNOLOGIST Lisa Gerber
  2. 2. COMPLAIN ON FORUMS
  3. 3. RSVP TO EVENTS
  4. 4. TALKING TO THE MEDIA
  5. 5. CHECKING IN
  6. 6. BEING ENTERTAINED
  7. 7. DOWNLOADING APPS
  8. 8. WHAT CHANGED?• Consumer behavior is vastly different• Financial investment in digital media is growing• C-suite is demanding better, real results
  9. 9. MARKETING VS. IT
  10. 10. LOVE TECHNOLOGY AND YOUR IT GUYS
  11. 11. TODAY’S AGENDA• Buyer decision-making process• Business engagement process• Eight ways to integrate technology into strategy• Four ways to become a technologist
  12. 12. 1. SEARCH ENGINE OPTIMIZATION
  13. 13. 4. SOCIAL MEDIA MANAGEMENT
  14. 14. Owned media Paid Earned media media2. CONTENT MANAGEMENT SYSTEMS
  15. 15. SEO Make an offer Calls to action Landing pages Email nurturing3. LEAD GENERATION ANDAUTOMATED MARKETING
  16. 16. 5. SOCIAL INFLUENCE TOOLS
  17. 17. 6. MOBILE MARKETING*Image courtesy of InternetRetailing
  18. 18. 7. MEASUREMENT AND ANALYTICS
  19. 19. 8. COLLABORATION AND PROJECT MANAGEMENT
  20. 20. Establish Goals Search Report and Collaborate Engage with Social Media Measure Create Content Reach Mobile Audience Manage Leads Reach Influencers
  21. 21. WHAT IS A MARKETING TECHNOLOGIST?
  22. 22. FOUR WAYS TO BECOME A TECHNOLOGIST
  23. 23. 1. USE IT FOR YOURSELF
  24. 24. 2. FOLLOW BLOGS AND INFLUENCERS
  25. 25. BLOG BUNDLE•Chief Marketing Technologist •SEOMoz•Content Marketing Institute •Search Engine Land•Conversation Agent •Spin Sucks•Convince and Convert •Six Pixels of Separation•For Bloggers by Bloggers •LoveStats•Inbound Marketing •The Sales Lion•It’s All About Revenue •Traackr•KDPaine’s PR Measurement •V3 Kansas City•PR 20/20 •Waxing Unlyrical•ProBlogger
  26. 26. NEWS SITES• TechCrunch• Mashable• Read Write Web• Social Media Examiner• Social Media Today
  27. 27. TWITTER LISTtwitter.com/lisagerber/marketing-technologist
  28. 28. 3. UNDERSTAND THE LANGUAGE
  29. 29. 4. BE STRATEGIC
  30. 30. If you can’t beat them, at least have some fun with it.
  31. 31. Give your IT guys a hug
  32. 32. THANK YOULisa GerberBig Leap Creative Digital Marketing•www.bigleapcreative.com/wordpress•lisa@bigleapcreative.com•Twitter: @lisagerber•LinkedIn•Slideshare: www.slideshare.com/lisagerber

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