DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
Online Fundraising and Social Media for Nonprofits
1. Online Fundraising and Social Media Workshop 14.10.2009 Lisa Hodges, Joint Leap Technologies Poonam Chengappa, CRY India Presented by SAFRG Lisa Hodges, Online Fundraising and Social Media Workshop 24.10.09
6. “ In 2008, non-profits got about 10% of their donations online , according to a survey by Target Analytics. Given the high growth rate for Internet donations, we estimate that they'll constitute the majority of donations by 2020 .” Source: http://www.useit.com/alertbox/nonprofit-donations.html “ India would become the third largest country in terms of Internet users across the globe [by 2013], according to a forecast by Forrester” Source: http://www.egovonline.net/news-list/34-news/7371-india-to-have-3rd-largest-internet-users-by-2013-report.html
7. Strategy: What is this online fundraising business and where do we start? Flickr credit: Stefan Baudy
8. Fundraising Offline methods: -Direct Mail -Events -Etc. Email Blasts Online Fundraising: 1. Strategy 2. Tactics Website 3. Metrics (and then start again...) Social Media
9.
10. Start from the end and work your way back. Flickr credit: markhillary
11. First, define your goals. Flickr credit Vadim Lavrusik
13. What tactics are you going to use? (Email Campaign, Facebook, Blogging, etc.) We'll cover these strategies today.
14. Determine who in your organization will be involved? Who will be responsible? (This is where you might want to bring in that intern who spends her free time blogging...)
15. How will you know if you've succeeded? (We'll talk about this later in Metrics.) Flickr credit: kevinzhengli
16. Review : Four initial questions: Why are you sending this campaign? What are you sending? How – what action do you seek? When do you need a response? Source : http://reson.us/2009/08/four-basic-questions-to-ask-when-designing-campaigns/ I would add: How will you measure results?
17. Activity 1: Plan your own goals and who you are going to target.
19. Often the first point of contact. Very important! Flickr user whiteafrican
20. “ Highly satisfied visitors to nonprofits are 49 percent more likely to donate money to the nonprofit and 38 percent more likely to volunteer when compared to dissatisfied visitors.” Source: http://www.foreseeresults.com/Form_Nonprofit_Apr09.html
21. Activity 2: Analyze two websites. What is important to you for an effective website?
24. Online Payment Gateway (or, how to take donations online). Your website Merchant Account
25. Do a test! Walk through a donation and make sure the process is easy for donors. Can you: -suggest an amount? -customize text/look and feel? -allow for recurring donations? -offer gifts in someone's honor? -automate receipts?
34. Social Media: It's not just a fad. Flickr credit: MaximeF
35. First, let's define “ social media ”. (Sometimes referred to as Web 2.0 ) What does it mean to you? How is it different from other media? Is that significant?
37. What does this have to do with fundraising??? Flickr credit: alicejamieson
38. Start by using these tools to listen. They are great sources of information for you and your cause. (Thanks to Beth Kantor for this great insight!) Flickr credit: vieux bandit
53. Don't feel overwhelmed! Start by slowly becoming familiar with the different tools. Find someone (young intern?) who uses these tools for personal use. Flickr user: Flying Kites
54. In general, this will be more successful the more people you have on board in your organization. Get your executive staff to be personally get excited about it.
55. Remember, this is about personal connection. Flickr credit: Pink Sherbet Photography
