Impaq.me combines social sharing with fundraising.

1. Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending.
Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation.
Impaq.me
Revenue & Community Engagement Tools for
a Socially Networked World
Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending.
Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation.

2. Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending.
Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation.
What is Impaq.Me?
Impaq.Me is an innovative 'social reward' tool
that helps nonprofits tie philanthropic revenue
to social engagement through the use of
proprietary sharing tools.
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3. Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending.
Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation.
Impaq.Me Share Tools
Share widget
• Replaces standard share tools
• Appears at the beginning or end of an article on a publisher’s
website

4. Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending.
Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation.
What need does Impaq.me fill?
• Impaq.me makes it easier for foundations to
support larger groups of nonprofits
• Impaq.me makes it easier for foundations to
provide smaller grants
• Impaq.me makes it easier for nonprofits to
demonstrate the impact of foundation grants
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5. Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending.
Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation.
How does Impaq.me differ from other
funding mechanisms?
• Impaq.me ties funding to actions
• Promotes the social value of the projects
• Provides a direct relationship between the
nonprofit and those who care most about
their mission
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6. Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending.
Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation.
Impaq.me Test Results:
Alpha #1 – Small Journalism Sites
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7. Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending.
Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation.
Impaq.me delivered 10,000 visitors to news organizations
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3,194
1,893
1,770
1,253
982
936
733
444
85
0 500 1,000 1,500 2,000 2,500 3,000 3,500
The Lens
Oklahoma Watch
IowaWatch
C-HIT
Raleigh Public Record
Pine Tree Watchdog
SIRF
Midwest Center
Aspen Journalism

8. Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending.
Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation.
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$1
10%
$2-5
22%
$6-10
32%
$11-25
33%
$26-50
3%
Consumers are choosing to give -- and more
than $1

9. Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending.
Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation.
• Impaq.me is highly effective in helping
readers “carry the message” to others in their
social networks
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SHARES CLICKTHROUGHS SHARE POWER
1,285 9,920 9.5

10. Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending.
Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation.
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4.8 5.2
9.2
17.7
11.0
12.0
6.0
6.8
5.8
2.1
9.9
12.0
14.6
3.1
6.2
7.3
6.1
The Lens
Oklahoma Watch
IowaWatch
C-HIT
Raleigh Public Record
Pine Tree Watchdog
SIRF
Midwest Center
Aspen Journalism
9/15/2013
11/6/2013
Impaq.me makes sharing more effective
Number of clicks per shared item

11. Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending.
Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation.
What do news consumers choose to
share and click on?
• Consumers are overwhelmingly choosing to share
serious, in-depth pieces from our members
– Top 3 most shared pieces:
• Research on ancient bayous in Louisiana
• A longform profile of an entrepreneur with a colorful past trying to
make a fortune with medical marijuana
• A 13,000 word profile of Maine’s current governor
• Consumers are choosing to click on “affiliation
opportunities” in large numbers. 3 out of the top 10
most clicked pieces are opportunities to support a news
organization through donating or attending an event
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12. Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending.
Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation.
Takeaways
• Our testing shows that Impaq.me is viable in large
and small newsrooms
• Participants love it and are seeking ways to extend
their use of it
– Participants are telling us that they are excited about
finding local sponsors for additional sharefunding
campaigns
• Our prototype is only the beginning
– Users are demonstrating demand by asking for additional
flexibility in business rules for the campaign, effectively
designing new campaigns they believe work for their goals
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13. Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending.
Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation.
Next Steps?
• Extend the EEJF-funded campaign for the smaller orgs who
have not yet hit the cap
• Tweak the prototype code to allow for different messaging
and suggested donation amounts on the widget
• Start Alpha Test #2 with larger nonprofit journalism sites
ProPublica, CPI, CIR, VoSD, MinnPost and Texas Tribune
• Secure funding for Alpha Test #3 with non-journalism
nonprofit projects
• Rejigger business model based on test data
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14. Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending.
Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation.
Thank you!
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