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Measuring Social Impact & Maximising Engagement

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This document summarizes Brian Kelly's presentation on measuring and maximizing impact using social web services. The presentation explored the benefits and concerns of using social media, discussed approaches to measure its value and effectiveness, and examined how metrics can be used to enhance institutional activities. It also addressed legal, accessibility and sustainability concerns and concluded by soliciting feedback on next steps.

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Engagement, Impact, Value: Measuring & Maximising Impact Using the Social Web Brian Kelly UKOLN University of Bath Bath, UK UKOLN is supported by: This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat) Acceptable Use Policy Recording this talk, taking photos, discussing the content using Twitter, blogs, etc. is permitted providing distractions to others is minimised. http://iwmw.ukoln.ac.uk/iwmw2010/sessions/kelly/ Twitter: http://twitter.com/briankelly/ http://twitter.com/ukwebfocus/ Email: [email_address] Blog: http://ukwebfocus.wordpress.com/ Twitter: #iwmw10 #b6
About Me ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
About This Session ,[object Object],[object Object],[object Object],[object Object]
Draft Timetable Time Content Notes 16.00 Introduction Talk 16.10 The Social Web: Benefits and Concerns Group exercise 16.20 Report back 16.35 Exploiting Opportunities; Addressing Concerns Talk 16:45 Making a Business Case Group exercise 17:00 Presentation of the Business Cases 17:15 Measuring Impact & Value; Maximising Engagement: Next Steps Talk & feedback 17:25 Conclusions
Social Web: Benefits & Concerns ,[object Object],[object Object],[object Object],E
Why the Social Web? ,[object Object],[object Object],[object Object],[object Object],[object Object],Databases Web sites Real world Directories Google (Bing, …)
Beyond SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],Databases Web sites Directories Social Web (Blogs, Facebook, Slideshare, Twitter, …) Real world “ Recommendation is the new SEO!”
Opportunities & Challenges
It’s About The Individual! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Paper In The Repository ,[object Object],Evidence
Facilitating The Discussion ,[object Object],and encourage discussion and debate .. Evidence and provide links to discussions taking place elsewhere
The Evidence ,[object Object],Blog post SEO ??? Evidence
The Evidence ,[object Object],Evidence 735 views total
A Comparison ,[object Object],Evidence
What Can Twitter Offer? Twitter Evidence
[object Object],The Evidence Evidence UK Web Focus Blog: Total of 250,00+ views. Average 250/day over 3.5 years But how do they arrive at the blog? Evidence
“ The Power Of Passed Links” ,[object Object],[object Object],[object Object],[object Object]
The Evidence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sustainability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
You Don’t Need To Blog! ,[object Object],[object Object],[object Object],[object Object],Concerns
You Might Need a ‘Policy’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Concerns
Policy For Blogs in the Cloud ,[object Object],Concerns
Risk Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Towards a Framework ,[object Object],Note also JISC’s Scenario Planning work Biases Subjective factors Intended Purpose Benefits (various stakeholders Risks (various stakeholders Missed Opps. (various stakeholders Costs (various stakeholders ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Using The Framework ,[object Object],Note personal biases! Intended Purpose Benefits (various stakeholders Risks (various stakeholders Missed Opps. (various stakeholders Costs (various stakeholders Community support Rapid feedback Justify ROI Org. brand Community- building Low? Twitter for individuals Organisational Fb Page Marketing events,… Large audiences Ownership, privacy, lock-in Marketing opportunity Low? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Making A Business Case ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],E
Scenarios ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Scenarios
Your Proposal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Possible Additional Concerns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
You Presentations
Addressing Concerns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Next? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions ,[object Object]

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Measuring Social Impact & Maximising Engagement

  • 1. Engagement, Impact, Value: Measuring & Maximising Impact Using the Social Web Brian Kelly UKOLN University of Bath Bath, UK UKOLN is supported by: This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat) Acceptable Use Policy Recording this talk, taking photos, discussing the content using Twitter, blogs, etc. is permitted providing distractions to others is minimised. http://iwmw.ukoln.ac.uk/iwmw2010/sessions/kelly/ Twitter: http://twitter.com/briankelly/ http://twitter.com/ukwebfocus/ Email: [email_address] Blog: http://ukwebfocus.wordpress.com/ Twitter: #iwmw10 #b6
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  • 4. Draft Timetable Time Content Notes 16.00 Introduction Talk 16.10 The Social Web: Benefits and Concerns Group exercise 16.20 Report back 16.35 Exploiting Opportunities; Addressing Concerns Talk 16:45 Making a Business Case Group exercise 17:00 Presentation of the Business Cases 17:15 Measuring Impact & Value; Maximising Engagement: Next Steps Talk & feedback 17:25 Conclusions
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  • 15. What Can Twitter Offer? Twitter Evidence
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