1.
Building Blocks Planning
Mick Liubinskas
@liubinskas
mrfocus.co

2.
Mick Liubinskas @liubinskas mrfocus.co
4 tech companies
2 exits
CMO for Kazaa
EIR at muru-D

3.
Mick Liubinskas @liubinskas mrfocus.co
Boost VC
Singularity University
500 Startups

4.
Mick Liubinskas @liubinskas mrfocus.co
Got big
ambitions?

5.
Mick Liubinskas @liubinskas mrfocus.co
Business plans
for everyone!

6.
Mick Liubinskas @liubinskas mrfocus.co
Worked with
100+ startups
over 10 years

7.
Mick Liubinskas @liubinskas mrfocus.co
All work hard.
Few have a plan.
Many fail.

8.
Mick Liubinskas @liubinskas mrfocus.co
“Can’t plan,
too busy!”

9.
Mick Liubinskas @liubinskas mrfocus.co
“Planning is
boring!”

10.
Mick Liubinskas @liubinskas mrfocus.co
“Plans will
be wrong!”

11.
Mick Liubinskas @liubinskas mrfocus.co
Plans are useless,
Planning is critical

12.
Mick Liubinskas @liubinskas mrfocus.co
Infinite
possibilities

13.
Mick Liubinskas @liubinskas mrfocus.co
Sequences &
Consequences

14.
Mick Liubinskas @liubinskas mrfocus.co
A good story

15.
Mick Liubinskas @liubinskas mrfocus.co
An engineer's approach
to planning scale:
Building Block
Planning

16.
Mick Liubinskas @liubinskas mrfocus.co
• Seed to Series B
Crazy simple, but
crazy useful

17.
Create 10 blocks

18.
Where are you
now?
Team x 3 + $75k MRR + $750k

19.
Where do you
want to go?
$10B Valuation
Team x 3 + $75k MRR + $750k

20.
Each block needs to
build on the block below
$10B Valuation
Team x 3 + $75k MRR + $750k

21.
Each block needs to
build on the block below
$10B Valuation
Enterprise: 5 brand customers
Team x 3 + $75k MRR + $750k

22.
Each block needs to
build on the block below
$10B Valuation
SME: 1,000 free MAU
Team x 3 + $75k MRR + $750k

23.
Each block needs to
build on the block below
$10B Valuation
100 customers + $200k MRR
Team x 3 + $75k MRR + $750k

24.
Each block needs to
build on the block below
$10B Valuation
Raise $3m
100 customers + $200k MRR
Team x 3 + $75k MRR + $750k

25.
Each block needs to
build on the block below
$10B Valuation
Launch 2nd product
Raise $3m
100 customers + $200k MRR
Team x 3 + $75k MRR + $750k

26.
Each block needs to
build on the block below
$10B Valuation
250 customers + $5m ARR
Launch 2nd product
Raise $3m
100 customers + $200k MRR
Team x 3 + $75k MRR + $750k

27.
Each block needs to
build on the block below
$10B Valuation
Raise $15m
250 customers + $5m ARR
Launch 2nd product
Raise $3m
100 customers + $200k MRR
Team x 3 + $75k MRR + $750k

28.
Each block needs to
build on the block below
$10B Valuation
Launch 2 products + global
Raise $15m
250 customers + $5m ARR
Launch 2nd product
Raise $3m
100 customers + $200k MRR
Team x 3 + $75k MRR + $750k

29.
Each block needs to
build on the block below
$10B Valuation
2,000 customers + $20m ARR
Launch 2 products + global
Raise $15m
250 customers + $5m ARR
Launch 2nd product
Raise $3m
100 customers + $200k MRR
Team x 3 + $75k MRR + $750k

30.
Each block needs to
build on the block below
$10B Valuation
10,000 customers + $100m ARR
2,000 customers + $20m ARR
Launch 2 products + global
Raise $15m
250 customers + $5m ARR
Launch 2nd product
Raise $3m
100 customers + $200k MRR
Team x 3 + $75k MRR + $750k

31.
Mick Liubinskas @liubinskas mrfocus.co
Build down

32.
What do you
need to do to
achieve that?
$10B Valuation
$100M in year 5
Team x 3 + $75k MRR + $750k

33.
$10B Valuation
$100M in year 5
$100k ACV x 1,000 customers
Team x 3 + $75k MRR + $750k
What do you
need to do to
achieve that?

34.
$10B Valuation
$100M in year 5
$100k ACV x 1,000 customers
3 products
Team x 3 + $75k MRR + $750k
What do you
need to do to
achieve that?

35.
$10B Valuation
$100M in year 5
$100k ACV x 1,000 customers
3 products
Raise $20m
Team x 3 + $75k MRR + $750k
What do you
need to do to
achieve that?

36.
$10B Valuation
$100M in year 5
$100k ACV x 1,000 customers
3 products
Raise $20m
$3m ARR
Team x 3 + $75k MRR + $750k
What do you
need to do to
achieve that?

37.
$10B Valuation
$100M in year 5
$100k ACV x 1,000 customers
3 products
Raise $20m
$3m ARR
300 customers
Team x 3 + $75k MRR + $750k
What do you
need to do to
achieve that?

38.
$10B Valuation
$100M in year 5
$100k ACV x 1,000 customers
3 products
Raise $20m
$3m ARR
300 customers
Raise $3m
Team x 3 + $75k MRR + $750k
What do you
need to do to
achieve that?

39.
Check that it builds
up ok too
$10B Valuation
$100M in year 5
$100k ACV x 1,000 customers
3 products
Raise $20m
$3m ARR
300 customers
Raise $3m
Bring on growth team
Team x 3 + $75k MRR + $750k

40.
Up Down
$10B Valuation
5,000 customers + $100m ARR
1,000 customers + $20m ARR
Launch 2 products + global
Raise $15m
250 customers + $5m ARR
Launch 2nd product
Raise $3m
100 customers + $200k MRR
Team x 3 + $75k MRR + $750k
$10B Valuation
$100M in year 5
$100k ACV x 1,000 customers
3 products
Raise $20m
$3m ARR
300 customers
Raise $3m
Bring on growth team
Team x 3 + $75k MRR + $750k

41.
Mick Liubinskas @liubinskas mrfocus.co
Challenge the sequence:
Team and advisors

42.
Mick Liubinskas @liubinskas mrfocus.co
Do 10 stacks to discover
blindspots and opportunities

43.
Mick Liubinskas @liubinskas mrfocus.co
Everything changes,
a lot, always.
Revisit: Revenue, raising, yearly

44.
Case study:
Data Company
$30m ARR
Launch data platform
Raise $20m
Acquire 2 companies
Product 2: $250k MRR
V3 + 2nd language: $100kMRR
Raise $1.5m
V2, 2,000 trials, $25kMRR
100 trials, 10DAU, 2 paying
2 devs simple version, put online

45.
Case study:
Disrupt Sports
$100m ARR = $1B
Buy manufacturing plants
Raise $20m
$50m ARR
Launch SME + Consumer
$15m ARR
Raise $8m + Sales Team
$3m ARR / manufacturing API
Multi-products, multi-mkts, $1m
Test platform with surfing

46.
Case study:
Facebook
3B users + FB@work
IPO + 70 acquisitions
Focus on mobile
Build Facebook login
Build custom ad platform
Open to education globally
Raise $500k from Peter Thiel
All US colleges, 1m MAU
Get critical mass at Harvard
1 dev: Build simple tool for friends

47.
Case study from
audience

48.
Mick Liubinskas @liubinskas mrfocus.co
●Each block has to be built on
a strong foundation
Appreciate the consequences
of your sequences
Do 10 stacks

49.
Mick Liubinskas @liubinskas mrfocus.co