This document outlines the agenda and activities for a family startup workshop hosted by Mick Liubinskas in September 2014. The workshop was aimed at teaching participants how to start a business through hands-on activities like designing a logo, pitching their business idea, building a website, and getting customer feedback. Key elements included brief introductions, working on business goals, learning from failures, refining pitches based on lessons learned, and promoting the business to potential customers. The goal was providing practical experience in starting a real business.

1. A Family Startup
@liubinskas
#familystartup
Mick Liubinskas
#familystartup
EO Sydney
September, 2014

2. @liubinskas
#familystartup
I love
Startups!

3. @liubinskas
#familystartup
But they’re
hard…

4. You can learn
@liubinskas
#familystartup

5. @liubinskas
#familystartup
By doing…

6. Today you will
Brief in a logo
Pitch your business
Launch a website
Get customer feedback

7. @liubinskas
#familystartup
Prizes!

8. @liubinskas
#familystartup
So let’s get
started

9. Logo Creation
Our designer is ready…
Put in your brief;
http://bit.ly/EOlogo

10. Written Goals
1. Get up
2. Find a whiteboard sheet
3. Write down 3-5 things you
want to get out of today
4. Write your company name
at the top of the page

11. You can learn
@liubinskas
#familystartup

12. You can flearn
@liubinskas
#familystartup

13. Flearn = failure + learning
@liubinskas
#familystartup
To learn
through failure

14. Think
about
it
Try it
See the
results
Flearning
Laps
Learn
from it

15. Flearn Time!
1. Go to the Flearn Board
2. Add something you’ve
learned.

16. Pitching Time
Get the pitch hand out
Answer all the questions
in less than 10 words.
Everyone pitches

17. Flearn Time!
1. Go to the Flearn Board
2. Add something you’ve
learned.

18. 15 Minute
Morning Tea
@liubinskas
#familystartup

19. @liubinskas
#familystartup
Urgent
Customer
Request!!!!!

20. 1 Minute Yoga
@liubinskas
#familystartup

21. The Offer
1. What product
2. To what customer
3. At what price
4. For what benefit

22. Flearn Time!
1. Go to the Flearn Board
2. Add something you’ve
learned.

23. Did we flearn
about focus?
@liubinskas
#familystartup

24. Think
about
it
Try it
See the
results
Flearning
Laps
Learn
from it

25. Landing Page
Create you’re landing
page
Share it with people in the
room and refine it
Write an offer

26. Flearn Time!
1. Go to the Flearn Board
2. Add something you’ve
learned.

27. Promote it out!
 Twitter, Facebook,
Linkedin, Fivvr
 GOOTB
 Phone

28. @liubinskas
#familystartup
30 Minute
Lunch
(waiting for customers…)

29. @liubinskas
#familystartup
Left brain,
right brain
test?

30. Let’s check the
@liubinskas
#familystartup
results…

31. You can learn
@liubinskas
#familystartup

32. Pitching Comp
Add results to your pitch
Update with flearnings
Everyone pitches
Winner gets…

33. @liubinskas
#familystartup
Did we do
what you
wanted to?

34. @liubinskas
#familystartup
Go Start a
startup!

35. @liubinskas
#familystartup
Thank you!
mick@liubinskas.com
#familystartup