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Retail chains in Lithuania: top-of-mind & public communication

personal point of view, 2015 September meber

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Retail chains in Lithuania: top-of-mind & public communication

  1. 1. Retail chains in Lithuania top-of-mind & public communication Who is Who? Iki Ruined paradise of quality Lidl Price-leader to come? Maxima Elephant in the market Aibė Bastard of the same elephant Norfa Dirty, cheap, bad Prisma Latecomer Rimi Trend-setter updated Sep 2015
  2. 2. Retail chains in Lithuania top-of-mind & public communication Spokespersons? Iki (Andrius Petraitis) Self-sufficient. No comments. Lidl (Daina Balčiūnienė) Low price, low price, low price Maxima (Renata Saulytė) Please, where are my holidays? Aibė (???) - Norfa (Darius Ryliškis) „Words never come easy“ Prisma (???) - Rimi (Giedrė Bielskytė) Creative and proactive
  3. 3. Retail chains in Lithuania top-of-mind & public communication Opinion leaders? Celebrities? Iki ??? (ex Linas Samėnas) Lidl ??? Maxima ever-changing, but seen Aibė ??? Norfa ??? (ex Virgilijus Alekna) Prisma ??? Rimi ???
  4. 4. Retail chains in Lithuania top-of-mind & public communication FB fans (thousands)? Iki 19,9 Lidl ??? Maxima 72,2 Aibė 2,2 Norfa 76,8 Prisma 58,4 Rimi 27,8
  5. 5. Maxima, 40 Iki, 16 Norfa, 10 Rimi, 6 Aibė, 6 Prisma, 1 Others, 21 Lithuanian retail market (LPĮA, 2013)

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