Video commerce: the intersection of online video and email marketing
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Email marketers have long sought to incorporate video into email messages, but email client security and rendering limitations hindered adoption. Now, with more of the population on broadband, email marketers are taking a second look at animated GIFs as a way to incorporate rich, video-like experiences directly into email marketing campaigns.
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Video commerce: the intersection of online video and email marketing
- 1. Justin Foster Founder & President, Video Commerce Consortium Co-Founder & VP Market Development, Liveclicker Founder & Past President, Email Marketing Roundtable 253.988.3183
- 4. Source: Permission TV Interactive Marketing Study, January 2009. n= 400 Senior Level decision makers
- 12. Justin Foster Founder & President, Video Commerce Consortium Co-Founder & VP Market Development, Liveclicker Founder & Past President, Email Marketing Roundtable 253.988.3183