20160107 時間軸 Hiiir AM & AE 教育訓練（EC） Introduction to Facebook Dynamic Product Adverts.

1. Facebook Dynamic
Product Adverts
20160107

2. DPA

3. DPA

4. DPA
( )

5. DPA
( )

6. DPA
( )

7. DPA
( )

8. DPA
( )
( )
( )
( )

9. DPA
Retargeting
+
Remarking

10. DPA

11. DPA
Conversion Lift
+
Dynamic Targeting
+
Facebook Big Data

12. DPA

13. DPA

14. DPA
( ) ( )

15. DPA

16. Facebook DPA

17. Step 1
➡

18. Step 2
➡ Pixel

19. Step 3
➡

20. Step 4
➡

22. CSV or TSV
RSS/ATOM XML

23. ( + )

24. http https ftp sftp
FTP SFTP

25. Id
/ /

26. / / /
600*600 / 1200*628
+ (950 TWD)
gtin / mpn / brand

27. / / /
/
ISO‑8601 (YYYY‑MM‑DD)

28. / /
Id iPhone 7 iPhone 7
Id
Google

29. ( >
NB PC > )
(2014-11-01T12:00-
0300/2014-12-01T00:00-0300)

30. + + +
( : :
:450 NTD)

31. Pixel

32. Pixel
ViewContent
AddToCart
Purchase

33. Pixel
Id

35. PE

38. Product Audience

40. • Facebook dynamic product adverts (https://
www.facebook.com/business/a/online-sales/
dynamic-product-ads)