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Online content - Do you pay?

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Liz Davies
Liz Davies
Education
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Do you pay for any online media products or services? • Music? • Film? • TV programmes? • News? • Games? • Applications? • Anything else?
Do you pay for any offline media products or services? • Music? • Film? • TV programmes? • News? • Games? • Software? • Anything else?
Are there any differences between your online and offline answers? Why? For any media areas in particular?
For the online media you are willing to pay for what persuaded you to pay?
Example – Disney’s Club Penguin http://www.clubpenguin.com/ Spend 10 minutes researching Club Penguin and how many paying users they have. Why would parents be willing to pay for their children to use this site?

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Online content - Do you pay?

  • 1. Do you pay for any online media products or services? • Music? • Film? • TV programmes? • News? • Games? • Applications? • Anything else?
  • 2. Do you pay for any offline media products or services? • Music? • Film? • TV programmes? • News? • Games? • Software? • Anything else?
  • 3. Are there any differences between your online and offline answers? Why? For any media areas in particular?
  • 4. For the online media you are willing to pay for what persuaded you to pay?
  • 5. Example – Disney’s Club Penguin http://www.clubpenguin.com/ Spend 10 minutes researching Club Penguin and how many paying users they have. Why would parents be willing to pay for their children to use this site?