3. So, what’s it all about?
2004 - Launched @ Harvard, then to universities in the us
2006 - extended to General Public - including brands
2012 - 1 billion users
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4. Join the Crowd
University of Oxford | University College | Trinity
College | English Faculty Library | OUP | Said
Business School Admissions | Music Faculty Events |
Botanic Gardens and Harcourt Arboretum | PPE |
Bodleian Libraries | Ashmolean | Faculty of Law |
oxford alumni | Oxford English Dictionary | Oxford
University Student Union | Centre for Hindu sTudies
Most importantly…
Students | potential students | researchers
press | funders | alumni 4
5. SOCIAL MEDIA ISN’T CUTTING EDGE
ANYMORE
IT’S JUST PART OF HOW WE
COMMUNICATE
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22. QUESTIONS TO ASK
DOES IT FIT WITH YOUR GOALS?
IS IT UP TO DATE?
DOES IT OFFER VALUE TO YOUR AUDIENCE?
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23. EDGERANK
AFFINITY - RELATIONSHIP BETWEEN USER AND
STORY (ONE WAY)
WEIGHT - BASED ON KINDS OF REACTIONS (PHOTOS,
VIDEOS, LINKS RANK HIGHEST)
RECENCY - NEWER > OLDER
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28. OTHER IDEAS?
CROWDSOURCE ASK
PHOTOS QUESTIONS
ANSWER
QUESTIONS
GIVE YOUR AUDIENCE CONTESTS, QUIZZES,
THE ‘INSIDE STORY’ AND GAMES
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29. SET SOME GROUND RULES
DO YOU HAVE A SOCIAL MEDIA POLICY?
• ALLOW AND ENCOURAGE DEBATE
• DON’T CENSOR COMMENTS – UNLESS
OFFENSIVE/SPAM
• BE TRANSPARENT
• RESPECT THE LAW
• REMEMBER YOU’RE REPRESENTING YOUR
ORGANISATION
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30. THE HOW
CREATE A PAGE
ADD INFO AND PHOTOS
MAKE YOUR TIMELINE INTERESTING
ADD GREAT CONTENT
MONITOR
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