How to determine the best content for various social media applications.

1. Pinterest –
www.pinterest.com
Digital Pin (Bulletin) boards. Pictures and videos can be pinned and repined to pin boards. The
newest and fastest growing form of social media. You must be invited to sign up for an account.
You can request an invitation or have a current user send you an invitation (which is faster).
Pinterest Etiquette: Try to...
o Be Respectful. Pinterest is a community of people. We know that individual
tastes are personal, but please be respectful in your comments and conversations.
o Be Authentic. Pinterest is an expression of who you are. Being authentic to who
you are is more important than winning lots of followers or fans.
o Credit Your Sources. Pins are the most useful when they have links back to the
original source. If you notice that a pin is not sourced correctly, leave a comment
so the original pinner can update the source.
o Avoid obvious self promotion.
Use Pinterest with Images of the lifestyle your company promotes – Luxury, Health and
wellness, Family Fun, Romantic Getaways…
Show your company’s personality – pictures of employees at company outing, FAM trip,
Meeting and Incentive group, doing a community service project.
Make your board names interesting – Rooms with a view, Exotic food, Where I’m headed, etc.
Ways to pin – upload image, pin web images using a book marklet, pin images using the “Pin it”
button, pin images using a URL. You can add a Pin it button to other social media sites your
company is using such as Facebook, twitter, blog, website.
You can invite your friends on twitter and Facebook to follow you on Pinterest. Invite your
current customers to follow you on Pinterest.
Use SEO keywords, links and hash tags in your tag captions and include the URL for your
website.
Get people to follow you on Pinterest. You can follow a person, single board or multiple boards.
When getting started select interests and Pinterest will suggest people to follow.
Main demographic – Females, 25-45 years of age
Examples:
http://pinterest.com/travelchannel
http://pinterest.com/sbills6

2. The site above belongs to Bethany Mills our instructor for the Webinar presented by Asta “Is
Pinterest right for you?”
Pinterest.com Help Section shows you how to use Pinterest.
Examples-
Travelchannel - http://pinterest.com/travelchannel/
• Romance and Honeymoons
Follow
Animals around the world
Europe
Follow
• Family Travel
8 pins

3. • Let's Celebrate: Spring!
Follow
• Festivals and Events
9 pins
Follow
• Travel Style
Video Gallery Board –
Videos from websites such as UTube can be pinned to your boards.

4. Loading...
Here's a quick video that shows you how to pin a video on Pinterest. If you have an online or
offline business, you MUST be harnessing the power of this fast-growing social platform.
Pinterest drives more website traffic than Google+, LinkedIn, YouTube, and Reddit...
COMBINED!! Here's the right way to use it.
- Matthew Loop, DC
PS - View the blog post at:
http://dcincome.com/blog/how-to-pin-a-video-on-pinterest/
How to Pin a Video on Pinterest
How to use Pinterest
How to market on Pinterest
How to advertise on Pinterest

5. BLOGS -
Company Blog –
• Use a travel writer if possible
• A catchy title for the article is important
• Keep the reader interested and engaged
• Pictures add additional interest and better perspective
• Leave them with a desire to learn more about the place, ship, resort, etc featured in your
blog
• Always have a link to subscribe to your blog on the bottom of the article
• Have a social media link on your website to your blog
www.thetravelauthority.blogspot.com
Examples-
MONDAY, JULY 30, 2012
ISLE SMILE: THE KEYS TO MY HEART
BY: JANET
STEINBERG
The keys to my heart are not made of silver or
gold. The Keys to my heart are a 125-mile chain of laid-back islands in Florida that extends from Mile Marker 0 in Key West, to Mile Marker 126 in Key
Largo. The 42 bridges that connect The Keys span the Atlantic Ocean, Florida Bay, and the Gulf of Mexico.
Monday, June 18, 2012
ASHEVILLE: GOING TOPLESS IN THE MOUNTAINS
BY: JANET STEINBERG
Hopping into a shiny black convertible…top down…sun on my face and wind in my hair…my husband and I set out for a 1458-mile drive through North
Carolina, dubbed the “Tar Heel State”.

6. GOING TOPLESS IN THE MOUNTAINS
Greeted by mountains, my spirits soared. Crisp air filled my lungs and the scent of the forest was nothing short of overwhelming. I knew I was about
to encounter a timeless natural beauty…a place where nature transcended the ordinary…a place called Asheville, North Carolina, “The Land of the
Sky”.
Facebook-
www.facebook.com
Facebook for Business-
www.facebook.com/TheTravelAuthority
Use it to post articles, travel related images, travel tips, tips for travel to a special event,
blog posts, run promotions and contests and updates in the travel industry, as it affects
travelers.
We recently ran a promotion to increase the number of followers on our Facebook page.
Each week any new followers were entered into a drawing for a $50 American Express
gift card. The winner was announced each week on our facebook page. This helps
increase the number of followers substantially. Carnival has been extremely successful
in using social media to increase followers and likes.
Get your agents to post your blog and special client events they may be hosting.
I posted our Worlds’ largest cruise night last year and our 1 Week Sale in April on my
facebook site and got emails right away
FourSquare-
www.foursquare.com

7. Mobile application, used by smart phones and Ipads. Vendors can add specials to
encourage users to “check-in” at their location. Examples, check-in at Chili’s and
receive a free chips and salsa appetizer. You can check-in and let friends know you are
there. (Security settings available to block this feature or only let select people see your
location).
This is the current “Check-in” special listed on FourSquare for our local office:
Book a qualifying cruise or tour with this American Express Travel Representative office and receive $150
in American Express gift cheques! Speak to a travel counselor for details.
Unlocked every check-in
Offer valid while supplies last. Limit one per customer. For complete terms and conditions visit:
http://tinyurl.com/amex4square-rep
Use it as a GPS to find local businesses near you. It will give you the address, phone
and map of the area.
https://foursquare.com/v/the-travel-authority/4f832494e4b0b2237eb56f3e
UTube- video website
Users can upload, view and share videos on just about any topic you could possibly
imgation. http://www.youtube.com/
Great location to find videos you can upload to your company website, pinterest account
or facebook.