Alumni marketing is an effective way to maintain lifelong relationships with former students. It helps increase business by leveraging alumni as brand ambassadors who can refer new customers. Social networking tools like Facebook, Twitter, blogs and LinkedIn allow constant communication with alumni at low cost. Universities have successfully used these tools for various purposes, like cultural training via Twitter for foreign students or gathering student feedback and evaluations on Twitter. Maintaining consistent communication, recognizing referrals, public relations efforts and staying updated on new strategies can help strengthen alumni marketing programs over the long run.

1. A Brief Introduction On ALUMNI MARKETING & Social Networking media

16. Thank You! By Samuel S Sekhar Information Source: Extracted from Internet and compiled