1. A D S E R I E S
How to cut
out the waste
in medical
marketing
LET LW&W HELP YOU REACH EACH SPECIALTY WITH SURGICAL PRECISION
We publish 217 prestigious medical journals, each focused on a single medical or
nursing specialty. Which means you can zero in on your exact target market with
virtually no media waste.
And not only is each vehicle perfectly focused on a single audience; each also
enjoys an uncommon level of professional respect. These scientifically accurate
books are where practitioners come for reliable information on important
developments in their fields. Which gives your message an extra measure of
credibility, at no extra charge.
For more information on how to remove the waste from your medical media buys,
contact your Lippencott Williams & Wilkins Advertising Sales Representative, or
log on to our hugely improved and greatly expanded Web site.
LASER FOCUS
Wolters Kluwer Health
Medical Marketing Ads
How to reach each medical specialty
with surgical precision
Imagine 217 prestigious medical journals, each locked on to a
single medical or nursing specialty. Imagine being able to
zero in on your exact target market with that kind of
accuracy. You’ve just imagined the Lippincott Williams &
Wilkins Wolters Kluwer family of publications.
And not only is each vehicle perfectly focused on
a single audience; each also enjoys an uncommon
level of professional respect. These scientifically
accurate books are where practitioners come for
reliable information on important developments
in their fields. Imagine that kind of extra
credibility, at no extra charge.
For more information, on how to
surgically remove the waste from your
medical media buys, contact your
Wolters Kluwer Advertising Sales
Representative, or log on to: (web
addresses)

2. P O S T E R S : B R A N D I D E N T I T Y
WoltersKluwer Health
Customer Focus Posters

3. H A N D - O U T A N D F O L D E R S : B R A N D I D E N T I T Y
WoltersKluwer Health
Pharmaceutical Representative Hand-out
WoltersKluwer Health
Product Folders

4. W E B S I T E
WoltersKluwer Health
Pharmaceutical Representative Website
WoltersKluwer Health
Pharmaceutical Intranet Website

5. B R O C H U R E C O V E R S
Educational Textbook Program E d u c a t i o n a l Te x t b o o k P r o g r a m
ORTHOPEDIC & RHEUMATOLOGY ORTHOPEDIC & RHEUMATOLOGY
2006 R OCHE M EDIC AL T EXTBOOK P ROGRAM
TRANSPLANTATION • NEPHROLOGY • SURGERY
MEDICAL TEXTBOOK PROGRAM
R E S P I R ATO RY G E N I TA L U R I N A RY / U RO L O G Y H O S P I TA L I S T S
Brought to you by
Wolters Kluwer Health
Voucher program catalog covers

6. D i r e c t M a i l
Cardiology Associates
Symposium mailer

7. N E W S L E T T E R S
Newsletter series Newsletter series
Newsletter–2 color Newsletter–4 color

8. P r e s e n t a t i o n s
Lexapro Presentation
PowerPoint Presentation

9. L O B B Y E X H I B I T
University of Maryland Yesterday and Today Exhibit
Lobby display

10. B R O C H U R E S
Johnson & Johnson Vision Care
Brochure—2 versions of cover