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1
October / 2011
Agenda



1. The Company
2. Drivers and opportunities
3. Competitive advantages
4. Financials
5. Macroeconomic scenario




                                        2
Company: highlights


Performance

 Largest car rental company in South America with more than 480 branches in 8 countries

 Proved growth and profitability track record

 Market share of 37.5% in car rental and 12.5% in fleet rental

 ~100,000 cars fleet

 Flexible business model

 Top of mind

Corporate governance

 High levels of corporate governance

 Stable management

RENT3

 ADTV: > BRL 20 million
                                                                                          3
Integrated business platform



       57,077cars                                                    30,732 cars
       2.7million clients                                            693 clients
       240 locations                                                 293 employees
       3,810 employees


                                           Synergies:
                                       bargaining power
                                       cost reduction
                                       cross selling



       12,285 cars                                         75.4% sold to final consumer
       195 locations in Brazil                             61 stores
       46 locations in South America                       822 employees
       32 employees




This integrated business platform gives Localiza flexibility and superior performance.
                                                                                                              4
                                                                                          Based on the 3Q11
Strategy by division




                Increase market leadership maintaining high return
Core business




                Create value taking advantage of the fleet rental market,
                leveraging the synergies from the integrated business platform
Support




                Add value to the businesses, optimizing fleet renewal and
                reducing depreciation as a competitive advantage




                                                                                 5
Company: stable management
      BOARD OF DIRECTORS



                                                     Salim Mattar – 38y
                  CEO


                                       Car
                                    Acquisition

                                      Legal


                  COO                                Eugênio Mattar – 38y




                                               Human                        Administration
                        Financial             Resources            IT
Gina Rafael – 30y



Bruno               Roberto Mendes – 26y
Andrade – 19y



João Andrade – 7y
                                     Localiza has a lean and efficient structure.

Marco Antônio                       The succession process is already planned.
Guimarães – 21y

                                                                                             6
Company: managing assets

             Targeted spread

 Equity


              Pricing strategy




              Assets (cars)
Funding
                                               Assets (cash)




 Debt     Profitability comes from          Cash to renew the fleet
              rental divisions




            Flexible and liquid assets.
                                                                      7
Financial cycle – car rental

                                                 1-year cycle
                                                                                                            Car sale revenue
                                                                                                                 $27.9

                                                       Revenue


          1       2   3    4     5            Expenses, interest and tax      8    9     10       11   12
                                                                                                                  $2.3
     $26.6                                                                                                       SG&A
Car acquisition
                                                           Car Rental                     Seminovos               Total
                                                        per operating car              per operating car          1 year
                                                         R$           %                 R$          %               R$
        Revenues                                           19.5     100.0%                27.9     100.0%             47.4
        Cost                                                (8.2)    -42.2%                                           (8.2)
        SG&A                                                (2.8)    -14.5%               (2.3)         -8.4%         (5.2)
        Net car sale revenue                                                              25.5          91.6%         25.5
        Book value of car sale                                                           (24.7)        -90.0%        (24.7)
                                             EBITDA          8.5           43.4%           0.8           2.9%          9.3
        Depreciation (vehicle)                                                            (1.5)         -5.5%         (1.5)
        Depreciation (non-vehicle)                          (0.4)          -1.8%          (0.1)                       (0.5)
        Interest on debt                                                                  (2.0)         -7.2%         (2.0)
        Tax                                                 (2.4)      -12.1%              0.7           2.5%         (1.6)
                                     NET INCOME              5.8        29.5%             (2.2)         -7.7%          3.6
        NOPAT                                                                                                         5.1
        ROIC  *                                                                                                     17.7%      Spread
        Cost of debt after tax                                                                                       7.9%      9.8p.p.
        * Investment in cars and PP&E (8%)                                                                                               8
Financial cycle – fleet rental

                                            2-year cycle                                           Net car sale revenue
                                                                                                           29.0


                                                 Revenue



            1     2   3   4      5      Expenses, interest and tax     20     21     22    23   24
                                                                                                          $2.2
     33.8                                                                                                SG&A
Car acquisition
                                           Fleet Rental                   Seminovos                   Total
                                         per operating car             per operating car             2 anos
                                          R$          %                 R$          %                  R$
        Revenues                            32.7      100.0%              29.0     100.0%                61.7
        Cost                                 (9.4)    -28.9%                                             (9.4)
        SG&A                                  (1.8)         -5.6%            (2.2)         -7.7%         (4.1)
        Net car sale revenue                                                 26.8          92.3%         26.8
        Book value of car sale                                              (26.5)        -90.0%        (26.5)
                               EBITDA        21.4           65.6%             0.3           1.0%         21.7
        Depreciation (vehicle)                                               (7.0)        -24.2%         (7.0)
        Depreciation (non-vehicle)            (0.1)         -0.2%                                        (0.1)
        Interest on debt                                                     (3.8)        -12.9%         (3.8)
        Tax                                  (6.2)         -19.0%             3.1          10.8%         (3.1)
                         NET INCOME          15.2           46.4%            (7.3)        -25.3%          7.8
                  NET INCOME per year          7.6          46.4%            (3.7)        -25.3%          3.9
        NOPAT (annualized)                                                                                5.1
        ROIC                                                                                            15.2%      Spread
        Cost of debt after tax                                                                           7.9%      7.3p.p.
                                                                                                                             9
Company: growth and profitability track record
                                                        Revenues consolidated

                                                                                                         %                             2,551.30
                                                                                                     25.1
                                                                                               CAGR:
                                                                                                                   1,855.70 1,856.30
                                                                                                        1,531.70
                               CAGR: 16.5%                                                   1,145.40
                                                                                    876.90
                                                                  532.00   634.40
                                               420.40    476.90
          212.90   234.30   244.70    310.10


           1997     1998     1999      2000     2001      2002     2003     2004     2005      2006       2007      2008      2009      2010




                                                         EBITDA consolidated

                                                                                                            %
                                                                                                      : 23.1
                                                                                                  CAGR
                                                                                                                                        649.5
                                           23.9%                                                                    504.1
                                     CAGR:                                                               403.5
                                                                                                                             469.7

                                                                                    278.1     311.4
                                                                            197.8
                                       134.3    154       149.9   152.1
                     62      85.2
            42


           1997     1998     1999      2000     2001      2002     2003     2004     2005      2006       2007      2008      2009      2010



GDP        3.4       0.0      0.3       4.3     1.3       2.7      1.1      5.7      3.2       4.0        6.1        5.2       -0.6      7.5

Average                                1.9                                                                4.4


                                     Average growth of 25.0% p.a. in the last six years
                                                                                                                                                  10
Company: GDP elasticity



                            Rental revenues growth elasticity x GDP


                                                                         Consolidated Localiza




                                                                                                    5.5x
                                                                                Sector


                                                                                  GDP       2.8x



         2005           2006           2007           2008            2009           2010



The drivers combined with Localiza’s competitive advantages resulted in a growth above the industry level.



                                                                                                             11
Company: market share

                                        Fleet

Car Rental division                                            Fleet Rental division



                        37.5%                                                          12.5%




                                Consolidated



                                           21.8%               23.5%
                      20.6%     20.8%                 21.4%
            18.9%




             2005     2006       2007       2008      2009     2010

                                                                                               12
                                Source: ABLA 2011 yearbook
Agenda



1. Company
2. Drivers and opportunities
3. Competitive advantages
4. Financials
5. Macroeconomic scenario




                                        13
Drivers and growth opportunities




                                   14
Car rental drivers: income and affordability

                                                           GDP per capita
                                                           (R$ thousands)
                                                                                                         19.0
                                                                                       16.0     16.6
                                                                              14.2
                                                                      12.8
                                                    10.7     11.7
                                   8.4      9.5
                    6.9    7.5




                   2000   2001    2002     2003    2004     2005     2006     2007     2008     2009     2010


                                             Rent a Car Affordability

                   51%                                                                                       510
                                                                                                   465
                                                                                          415
                          38%                                                   380
                                  37%      35%                         350
                                                              300
                                                     260
                                          240
                          180    200
                   151                              31%
                                                              27%
                                                                       22%      20%
                                                                                         18%       16%       15%

                   2000   2001    2002     2003     2004     2005      2006     2007     2008     2009       2010

                           Monthly m inim um salary (R$)      Daily rental price over m inim um salary (%)



Income increase and stable daily rental rates granted access of car rental to the middle class.
                                                                                                                    15
                                 Source: Infraero, Gol, Abecs and Exame magazine (Dec/2010)
Car rental drivers: consumption

                                                Middle class (million)

                                                                                        113
                                                              98
                                   66
                                                                             %
                                                                        15.3
                                                   .5   %
                                                48


                                   2003                     2009                        2014e




        Air traffic passengerss
                                                                                         Credit card holders
                                          154                                                                      51
                   128                                                                             45
                               %                                                                               %
71                        20.3                                                            00
                                                                                            . 0%          13.3
          .3   %                                                             15          2
       80


2003               2009                 2010                               2003                    2009            2010


     Middle class and credit card holders growth resulted in the increase of demand.

                                                                                                                          16
                                    Source: Infraero, Gol, Abecs and Exame (Dec/2010)
Car rental drivers: investments


                         Investments 2011-2014




                                                                       886
                                           + 66%
                                                                        339
                          533
         R$ billion




                          206                                           210
                          131
                                                                        337
                          196

                      2006-2009                                    2011-2014

                      Construction              Infrastructure             Industry



Infrastructure investments have a positive impact in rental volumes.

                                                                                       17
                      Source: BNDES 2011-2014, Ernani Torres (Deputy Director)
Car rental opportunities: consolidation

           Brazilian distribution                                                                         Market

                 # of branches                                                                            Airport
           424                                                                                   Other
                                                                                     Avis         30
                                                                                                                             Localiza
                                                                                      33
                                    252                                                                                        98

                                     64
                                     91

                                     97                                            Unidas
                                                                                     18                  Hertz
 Localiza         Hertz           Unidas          Avis                                                    30


                  # of cities                                                                      Off-airport
  289
                                                                                                                    326   Hertz
                                                                                                                                Unidas
                                                                                                                           67
                                                                                                                                  73
                                                                                                                                Avis
                  64         72                                                                                                  31
                                           46

                                                                               Other
Localiza         Hertz     Unidas          Avis                                2004


217 cities where the competitors are not present.                                      Off-airport market is still fragmented.
                                                                                                                                         18
                                                     Source: Each company website (June, 2011)
Strategy: organic growth



             Brazilian distribution                                            Network expansion

              # of branches in Brazil

                                        415    435
                       346     381
       279      312
254
                                                                         Last 12 months*     Branches

2005   2006    2007    2008   2009      2010   9M11
                                                                       Own                         17

                                                                       Franchised                  22

                                                                      Total                        39

                                                                     *as of June, 2011




                                           The network still being expanded.
                                                                                                        19
Fleet rental drivers: outsourcing trend



          Corporate fleet:
            2.000.000



          Targeted fleet:
             500.000



            Rented fleet:
              232.000




                30.732

Only 50% of targeted fleet is rented.

                                                      20
   Source: ABLA and Company’s estimates
Used car sales drivers: affordability and penetration
                                                 Car purchase affordability
 1       6    0                                                                                                                    6   0 0




                   148     128                                                                                             510
 1       4    0




                                    115                                                                       465                  5   0 0




                                                         104                                        415
 1       2    0




                                               97                       93               380
                                                                                80
                                                                                                                                   4   0 0




     1       0 0




         8    0                                                                                                                    3   0 0




                                                                                350
         6    0




                                                                        300               75
                                                         260
                                                                                                                                   2   0 0




         4    0
                                              240                                                   68
                           180      200                                                                        58          56      1   0 0




         2    0



                   151
              0                                                                                                                    0




                   2000    2001     2002      2003      2004            2005    2006         2007    2008       2009        2010

                                    Number of minimum w ages to buy a new car          Monthly minimum salary (R$)



                                                      # of inhabitants per car
                                    Brazil                                                                           6.9

                                   Mexico                                              4.0

                                  Germany                         1.9

                                  England                      1.7

                                   France                      1.7

                                      Italy                 1.5

                                     USA                 1.2



Income increase and credit availability are the major drivers for car sales.
                                                Source: Bradesco, PIB per capita: IPEADATA.                                                  21
Strategy: network expansion


  Brazilian distribution                                              New lots

              # of points of sale

                                    55     61                                    Points of
                             49                               Status*
              32      35                                                           sale
       26
13
                                                   In construction                  6
2005   2006   2007   2008   2009    2010   9M11
                                                  Construction to begin             6

                                                  Prospection                       10

                                                  *as of June, 2011




              The network is being expanded to support rentals’ growth.

                                                                                             22
Brazilian market: new cars x used cars

                                 New cars X used cars




                                                                                              8,429,309

7,016,576                       7,114,870               7,260,054                7,071,525
            6,743,699


                                                                                                 2.5x
                                                                                       2.3x
                                        3.0x                      2.7x
    4.3x         3.7x




                                                                                              3,329,170
1,620,657                          2,342,059                                      3,009,482
                 1,830,402                                 2,671,338

 2005         2006                2007                     2008                   2009        2010



                             New cars                      Used cars




                                                                                                          23
                                  Source: FENABRAVE (Autos + light commercial)
Used car sales: 2010 market share


                   Share: Localiza used cars x Car market
                          Used cars sold: 47,285



       0.6%                              1.4%                             4.4%




                                    0KM
    Used                                                        Up to 3 years
                                 3,329,170
  8,429,309                                                      1,093,281


Used   Seminovos               0km     Seminovos            3 years old    Seminovos




                                                                                       24
                               Source: Fenabrave 2010
Used car sales: sold cars evolution
                    Monthly average of sold cars         4,545

                                         4,159
           3,940
                          3,860




           2010           1Q11           2Q11            3Q11



                        Financial sales profile


            39%                          43%            42%
                          51%


            61%                          57%            58%
                          49%


           2010           1Q11           2Q11           3Q11
                       Financed         In cash

The increase on sales was supported by the opening of new points of sale.

   The macro prudential measures impacted the financial sales profile.
                                                                            25
Agenda



1. Company
2. Drivers and opportunities
3. Competitive advantages
4. Financials
5. Macroeconomic scenario




                                        26
Competitive advantages




Raising                   Buying                   Renting                  Selling
money                      cars                     cars                     cars




     Localiza presents competitive advantages in all links of the rental chain.


                                                                                      27
Competitive advantages: raising money



    Raising                     Buying                      Renting                       Selling
    money                        cars                        cars                          cars


                   Investment grade: lower spreads and longer terms



 Global Scale     BBB- Fitch
                                   BBB+ S&P            B+ S&P         B+ Fitch       B2 Moody's
                 Baa3 Moody’s




National Scale    Aa1.br Moody’s
                                       A (bra) Fitch       BBB+ (bra) Fitch      BBB (bra) Fitch
                   AA(bra) Fitch



       Localiza raises money with lower spreads when compared to Brazilian competitors.
                                                                                                    28
Competitive advantages: buying cars



   Raising                       Buying                     Renting                      Selling
   money                          cars                       cars                         cars



                           Better conditions due to higher volumes


Localiza’ share in national sales of the three                      Purchases by brand
    largest automakers: GM, FIAT, VW


                                                                          Ford   Renault Others
                                                                          4.3%    3.1%    2.8%
                                                                                                      Fiat
                                          2.8%               GM                                      25.6%
                                                            37.0%



                                                                                                   VW
                                                                                                  27.2%

Localiza buys cars fit to rent and that have the highest residual value     reduces depreciation.
                                                                                                             29
Competitive advantages: renting cars



Raising              Buying                    Renting               Selling
money                 cars                      cars                  cars



                                Know How




          The Company has a strong know-how of the rental process.
                                                                               30
Competitive advantages: renting cars



Raising    Buying                   Renting    Selling
money       cars                     cars       cars


                       Brand




          Localiza is TOP OF MIND in Brazil.
                                                            31
Competitive advantages: renting cars



Raising                     Buying                                Renting                    Selling
money                        cars                                  cars                       cars


                                    Brazilian distribution



                             Airport                                           Off-airport
                   Other                                                                 Localiza
          Avis      30                                                                     326      Hertz
                                                      Localiza                                            Unidas
           33                                                                                        67
                                                        98                                                   73
                                                                                                          Avis
                                                                                                           31

          Unidas                                                   Other
            18             Hertz                                   2004
                            30



              Localiza is present in 100% of the commercial airports.

             Localiza is present in the most important Brazilian cities.
                                                                                                                   32
                                   Source: Each company website (June, 2011)
Competitive advantages: renting cars



Raising                           Buying                           Renting                             Selling
money                              cars                             cars                                cars




                                                Scale

            # of branches                                                       # of cities

      424
                                                                    289
                            252
                            64
                            91                                                                 72
                                                                                  64                        46
                            97

Localiza     Hertz     Unidas      Avis                           Localiza       Hertz        Unidas       Avis


Localiza is bigger than the 2nd, 3rd and 4th competitors combined in number of rental locations.
                                                                                                                  33
                                    Source: Each company website (June, 2011)
Competitive advantages: selling cars



         Raising                                  Buying                              Renting                         Selling
         money                                     cars                                cars                            cars



                                                         Lower depreciation




Point of sale in Francisco Morato - SP - Brazil   Point of sale in Belo Horizonte - MG - Brazil   Point of sale in Sorocaba - SP - Brazil




                                Around 75% of used cars are sold directly to final consumers.

                                    Selling directly to final consumer reduces depreciation.
                                                                                                                                            34
Competitive advantages: selling cars



Raising                    Buying                    Renting                     Selling
money                       cars                      cars                        cars



                                        Buffer




    Cars available for sale are used by the car rental division during peaks of demand.
                                                                                           35
Agenda



1. Company
2. Drivers and opportunities
3. Competitive advantages
4. Financials
5. Macroeconomic scenario




                                        36
Car Rental Division
                                          # daily rentals (thousand)


                            :2    5.8 %
                       CAGR
                                                           10,734               7% 9,470
                                                                          22.
                                      7,940     8,062                  7,720
                       5,793                                                                         7%
           4,668                                                                               12.
 3,411                                                                                      2,863         3,227



 2005      2006        2007           2008      2009        2010       9M10        9M11     3Q10          3Q11



                                          Net revenues (R$ million)


                         : 25.4   %                         802.2
                                                                               1% 714.2
                    CAGR
                                      565.2     585.2                    26.
                                                                       566.6
                        428.0
                                                                                                     9%
            346.1                                                                              15.
  258.6                                                                                               241.8
                                                                                           208.7



   2005     2006        2007          2008       2009      2010        9M10        9M11    3Q10       3Q11

Average rental rate increased due to a change in the business mix and better negociations.
                                                                                                                  37
Quarterly evolution of the number of rental days




     2011                                       +23.4%
                            +27.8%
            +29.3%
     2010                                                Excluding effects of election


     2009


         1Q                2Q                3Q                 4Q




3Q comps are higher in the car rental due to the effects of 2010 elections.



                                                                                         38
Fleet Rental Division
                                        # daily rentals (thousand)



                         19.1%
                   CAGR:
                                                                                %
                                             7,099
                                                        8,044               20.9 7,086
                                6,437
                                                                     5,862
                                                                                                        3%
                                                                                                  20.
                    5,144
          4,188
3,351
                                                                                           2,046             2,461




2005      2006      2007        2008         2009       2010         9M10           9M11   3Q10              3Q11


                                        Net revenues (R$ million)


                             : 20,5%
                     CAGR                                                     9%
                                              303.2
                                                        361.1           27,        332.9
                                268.4
                                                                     260.2
                                                                                                        4%
                                                                                                  26,
                     219.8
           184.0
  142.0
                                                                                           92.9          117.4



  2005      2006     2007        2008         2009      2010         9M10          9M11    3Q10          3Q11


           Growth in rental rate derived from the increase in basic interest rate.
                                                                                                                     39
Net Investment
                                                               Fleet increase * (quantity)

                                                                                      18,649

                                    7,957           9,930             8,642
                  10,346                                                            65,934
                                                                                                         6,121              466
  7,342
                                                 44,211                                      47,285
                                                                   43,161                             40,607            38,160               4,939            (4,142)
                                  38,050                                 34,519                                34,486            37,694
                 33,520                 30,093         34,281
26,105                 23,174
      18,763                                                                                                                              17,798
                                                                                                                                                   12,859           13,635
                                                                                                                                                            9,493


   2005             2006             2007            2008              2009            2010                9M10             9M11              3Q10             3Q11

                                                                   Purchased cars              Sold cars


                                                              Net investment (R$ million)
                                                                                    588.5
                                                                                                        260.0               31.8
                                                  354.5             281.8         1,910.4
                                   210.4
                    341.5
  243.5                                          1,335.3           1,204.2                  1,321.9 1,199.6                                  167.5           (100.4)
                                  1,060.9                                                                              1,119.8 1,088.0
                  930.3                  850.5             980.8          922.4                                939.6
 690.0                    588.8
         446.5                                                                                                                            521.7
                                                                                                                                                   354.2    294.2 394.6


    2005             2006             2007           2008              2009            2010              9M10               9M11             3Q10             3Q11

                                            Purchases (accessories included)             Used car sales revenues

                                      Flexibility in the car purchase to adjust fleet to demand.
                                                                                                                                                                             40
Utilization rate and average operating fleet age


          Utilization rate and average operating fleet age



                   Elections effect                                         9 0 . %
                                                                                0




                         74.1%
           69.9%                                                    69.7%
                                                                            8 0 . %
                                                                                0




66.2%                                 66.3%      68.2%     68.9%
                                                                            7 0 . %
                                                                                0




                                                                            6 0 . %
                                                                                0




                                                                            5 0 . %
                                                                                0




                                                                            4 0 . %
                                                                                0




 6.9         6.6                                                     7.3
                           6.3                    6.3        6.5            3 0 . %
                                                                                0




                                        5.5                                 2 0 . %
                                                                                0




                                                                            1 0 . %
                                                                                0




                                                                            0 . %
                                                                              0




1Q10       2Q10          3Q10         4Q10       1Q11       2Q11    3Q11




        Utilization rate              Average operating fleet age




               Fleet is adjusted according to demand.


                                                                                      41
Distribution

          # of rental locations in Brazil


                                            415    440
                                 381
                 312     346
 254      279




 2005     2006   2007    2008   2009    2010       9M11




           # of used car sales stores
                                                     61
                                             55
                                  49
                  32      35
          26
13


2005     2006    2007    2008    2009       2010    9M11




        Localiza and Seminovos networks are being expanded to increase sales volumes.

                                                                                              42
End of period fleet


                                  End of period fleet (quantity)


                                                                                              9%
                           CAGR:
                                 19.7%                                                  15.        87,809
                                                                       88,060
                                                      70,295                       75,755
                                       62,515                          26,615                       30,732
            46,003       53,476                                                    25,305
                                                      22,778
 35,865                                 23,403
            14,630      17,790
11,762                                                                 61,445      50,450           57,077
                                        39,112        47,517
            31,373      35,686
24,103

2005        2006         2007            2008          2009            2010       9/30/2010        9/30/2011



                                   Car rental           Fleet rental




          The 15.9% growth in the fleet is in line with the rental volume increase.


                                                                                                               43
Consolidated net revenues
                                                                                                      R$ million



                                                                            9%
                          GR: 2
                                3.9%                    2,497.2      20.          2,145.4
                     C   A
                                1,823.7       1,820.9             1,775.1
                    1,505.5                             1,321.9                  1,088.0
         1,126.2                 980.8        922.4                                                   0%
                                                                                                15.
                                                                   939.6
854.9               850.5                                                                                  757.5
          588.8                                                                             658.8
446.5                                                                          6%
                                              898.5
                                                        1,175.3             26.   1,057.4   354.2          394.6
                    655.0        842.9                             835.5
408.4     537.4                                                                             304.6 19.1% 362.9

2005       2006      2007        2008         2009       2010      9M10           9M11      3Q10           3Q11




                                        Rentals          Seminovos




        Rental and Seminovos’ increase in volumes and prices resulted in higher revenues.



                                                                                                                   44
EBITDA
                                                                                                                R$ million

                                   8.5%
                         C A GR : 1
                                                               649.5           30.7%   603.0
                                     504.1           469.7               461.3                                   %
                311.3
                          403.5                                                                              21.0
 277.9
                                                                                                     178.7        216.2



  2005           2006      2007      2008            2009      2010       9M10         9M11          3Q10         3Q11




Divisions                 2005    2006       2007       2008   2009    2010       9M10        9M11       3Q10        3Q11


Car rental               47.5%    43.4%      46.0%     45.9%   41.9%   45.3%      45.9%    46.9%        48.7%     50.4%

Fleet Rental             65.5%    71.4%      71.3%     69.1%   68.7%   68.0%      67.4%    68.9%        68.9%     72.1%

Rentals consolidated     53.6%    52.9%      54.5%     53.3%   51.1%   52.3%      52.7%    53.8%        54.8%     57.5%


Used car sales           13.2%    4.6%       5.5%       5.6%   1.1%    2.6%       2.3%        3.1%       3.4%      1.9%


               The 30.7% growth in the EBITDA in the 9M11 was above the rental revenues increase.

                                                                                                                             45
Average depreciation per car
                                                                                                                         R$
 Depreciation evolution - per year

                                                Financial crisis effect
                                                                                     Normal market conditions

        Hot used car market                                  2,577.0
                                             2,546.0
                                                                           1,536.0         1,619.8        1,578.5
               939.1
492.3                         332.9

2005           2006              2007        2008             2009           2010           9M10 *         9M11 *
                                                                                                          * Annualized
                   Average depreciation per car remained stable in the year.

 Depreciation evolution - per quarter
                                                                          1,942.5     1,993.2

                                   1,492.3      1,580.5
                       1,318.0                             1,251.9




                        1Q10*       1Q11*         2Q10*       2Q11*          3Q10*      3Q11*
                                                                                         * Annualized

                  The launching of new models increases 3Qs depreciation.
                                                                                                                              46
Average depreciation per car
                                                                                                                          R$
 Depreciation evolution - per year
                                                 Financial crisis effect

          Hot used car market
                                                5,083.1
                                                                4,371.7                                     4,080.9
                                                                               3,509.7           3,306.0
2,981.3
                 2,383.3         2,395.8




 2005             2006               2007        2008            2009           2010              9M10 *     9M11*

                                                                                                           * Annualized


 Depreciation evolution - per quarter

                                      4,241.8                                          4,020.8
                                                            3,990.6
                                                  3,693.9
                           3,254.4
                                                                           2,989.4




                         1Q10*        1Q11*      2Q10*      2Q11*            3Q10*       3Q11*
                                                                                         * Annualized
 The fleet renewal after the end of the tax exemption resulted in higher depreciation.

                                                                                                                               47
Consolidated net income
                                                                                                                                R$ million


                                                                                                %
                                                                         250.5              17.6
                            190.2                                                                      212.9
                                                                                      181.1
106.5
              138.2                         127.4            116.3                                                     0.5%
                                                                                                                   74.9             75.3



  2005          2006         2007           2008             2009          2010        9M10            9M11       3Q10              3Q11




Reconciliation EBITDA x net income                   2009      2010    Var. R$     9M10       9M11     Var. R$    3T10     3T11       Var. R$

EBITDA – Rentals and franchising                    459.1      615.1    156.0      440.0      569.3      129.3    166.8    208.6           41.8

EBITDA – Used car sales                              10.6       34.4      23.8      21.3       33.7       12.4     11.9      7.6           (4.3)
EBITDA Consolidated                                 469.7      649.5    179.8      461.3      603.0      141.7    178.7    216.2           37.5

Cars depreciation                                  (172.3)   (146.3)      26.0    (104.3)   (143.5)      (39.2)   (37.9)   (53.9)      (16.0)

Other property and equipment depreciation           (21.0)    (21.1)     (0.1)     (15.4)     (17.4)      (2.0)    (5.1)    (5.0)           0.1
Financial expenses, net                            (112.9)   (130.1)    (17.2)     (88.8)   (137.8)      (49.0)   (31.4)   (49.8)      (18.4)
Income tax and social contribution                  (47.2)   (101.5)    (54.3)     (71.7)     (91.4)     (19.7)   (29.4)   (32.2)          (2.8)
Net income                                          116.3      250.5    134.2      181.1      212.9       31.8     74.9     75.3            0.4



                       2011 results were impacted mainly due to interest rate increase.

                                                                                                                                                   48
Free cash flow - FCF

Free cash flow - R$ million                                  2005      2006      2007        2008           2009            2010           9M11

EBITDA                                                      277.9     311.3     403.5       504.1         469.7            649.5          603.0
 Used car sales net revenues                               (446.5)   (588.8)   (850.5)    (980.8)       (922.4)       (1,321.9)       (1,088.0)
 Depreciated cost of used car sales (*)                     361.2     530.4     760.0       874.5         855.1         1,203.2           974.5
 (-) Income tax and social contribution                     (32.7)    (42.7)    (63.4)      (52.8)        (49.0)          (57.8)          (57.3)
  working capital variation                                 (24.2)     (4.8)     13.3       (44.8)        (11.5)            54.5          (59.4)
Cash provided before capex                                  135.7     205.4     262.9       300.2         341.9            527.5          372.8
 Used car sales net revenues                                446.5     588.8     850.5       980.8         922.4         1,321.9         1,088.0
Capex of car - renewal                                     (496.0)   (643.3)   (839.0)   (1,035.4)      (947.9)       (1,370.1)       (1,106.1)
 Net capex for renewal                                      (49.5)    (54.5)     11.5       (54.6)        (25.5)          (48.2)          (18.1)
Capex – other property and equipment, net                   (28.0)    (32.7)    (23.7)      (39.9)        (21.0)          (51.1)          (37.4)

Free cash flow before growth and interest                    58.2    118.2     250.7       205.7         295.4           428.2           317.3
Capex of car - growth                                      (194.0)   (287.0)   (221.9)    (299.9)       (241.1)          (540.3)          (13.7)
  Change in accounts payable to car suppliers (capex)       (25.5)    222.0     (51.0)    (188.9)         241.1            111.3        (195.8)

Free cash flow after growth and before interest           (161.3)     53.2     (22.2)    (283.1)         295.4             (0.8)         107.8


Fleet increase - quantity                                   7,342    10,346    7,957       9,930          8,642         18,649              466



                               Strong cash flow generation before growth and interest expenses.
                                                                                                     (*) without technical discount deduction      49
Debt profile and costs
                                                                                                                                              R$ million
                                                                                                                            514.0
                                                                                                                                               372.0
                                                                                299.8                  249.3
                             207.7                    230.3

         0.7

        2011                 2012                     2013                      2014                   2015                 2016               2017
        Cash
        564.6

                                      Contract rate            Effective cost           2011   2012       2013      2014    2015    2016    2017       Total
                                    108.7% to 114.7%         111.1% - 114.7%
Working capital                        of CDI and               of CDI and                 -    15.0      38.7       70.0    86.3   190.0       -      400.0
                                     CDI+1.44%a.a.            CDI+1.79%a.a.
Debenture 2nd Issuance               CDI + 0.44%pa             CDI + 0.6%pa                -    66.6      66.6       66.8       -       -       -      200.0
                                    112.0% to 114.0%
Debenture 4th Issuance                                        114.2% of CDI                -    24.0      24.0       63.0    63.0    74.0   122.0      370.0
                                         of CDI
Debenture 5th Issuance               112.8% of CDI            114.5% of CDI                -       -            -       -       -   250.0   250.0      500.0
                st
Debenture 1 Issuance:
                                     CDI +1.95%pa              CDI + 2.0%pa                -   100.0     100.0      100.0   100.0       -       -      400.0
Total Fleet
                                     TJLP + 3.8%pa /          TJLP + 3.8%pa /
Other                                                                                    0.7     2.1          1.0       -       -       -       -        3.8
                                      CDI + 2.3%pa             CDI + 2.3%pa
Interests accrued until
                                            -                        -                  76.0       -            -       -       -       -       -       76.0
09/30/11, net of interest paid
Cash and cash equivalents
                                            -                        -             (564.6)         -            -       -       -       -       -   (564.6)
on 09/30/11
Net debt                                    -                        -             (487.9)     207.7     230.3      299.8   249.3   514.0   372.0   1,385.2

                                                       6 years term for debt payment.
                                                                                                                                                               50
Debt – ratios
                                                                                                                                 R$ million


                                                                                                                 2,446.7              2,430.7
                                                                     1,752.6                 1,907.8
                                              1,492.9                                                                       1,385.2
                            1,247.7                        1,254.5                                     1,281.1
        900.2                                                                     1,078.6
                                      765.1
535.8               440.4


   2005                 2006             2007                   2008                    2009               2010                 9M11

                                                   Net debt                    Fleet value




SALDOS EM FINAL DE PERÍODO                              2005    2006           2007          2008      2009         2010        9M11

Net debt / Fleet value                                  60%     36%            51%            72%      57%          52%          57%

Net debt / EBITDA (*)                                   1.9x    1.4x           1.9x           2.5x     2.3x          2.0x        1.7x

Net debt / Equity                                       1.4x    0.7x           1.3x           2.0x     1.5x          1.4x        1.3x

EBITDA / Net financial expenses                         3.3x    4.8x           5.4x           3.8x     4.2x          5.0x        4.4x

                                                                                                                                (*) annualized



                                                  Comfortable debt ratios.

                                                                                                                                                 51
Spread

   24.8%
                                             21.3%
                        18.7%                                   17.0%                                                             16.9%
                                                                                                          16.9%
        11.2p.p.
                                                                                        11.5%
                              7.8p.p.             12.9p.p.                                                                           8.0p.p.
                                                                    8.8p.p.                                      9.1p.p.
                                                                                            3.7p.p.
    13.6%
                        10.9%                                                                                                     8.9%
                                              8.4%               8.2%                   7.8%              7.8%

    2005                 2006                 2007               2008                   2009              2010                    9M11 *

                                            Interest on debt after tax                  ROIC                                      * Annualized


                                                       2005     2006          2007         2008        2009         2010          9M11
Average capital investment - R$ million                 606.3    986.2        1,137.5      1,642.3     1,702.3      1,984.6       2,428.8
NOPAT margin (over rental net revenues)                37.0%    34.5%          36.9%        32.1%       21.9%        28.6%         29.2%
Turnover of average capital investment
(over rental net revenues)                              0.67x    0.55x         0.58x           0.53x    0.53x         0.59x         0.58x
ROIC                                                   24.8%    18.7%          21.3%        17.0%       11.5%        16.9%         16.9%
Interest on debt after tax                             13.6%    10.9%           8.4%            8.2%     7.8%          7.8%         8.9%
Spread (ROIC – Interest after tax) - p.p.                11.2      7.8          12.9             8.8       3.7             9.1        8.0


                                Spread of 8.0p.p. despite the growth on basic interest rate.

                                                                                                                                                 52
Agenda



1. Company
2. Drivers and opportunities
3. Competitive advantages
4. Financials
5. Macroeconomic scenario




                                        53
GDP: growth moderation
            Accumulated in 4 quarters

                                      7,5          7,5

                                                                6,2
                         5,3
                                                                             4,7
% of GDP




                                                                                                         3,5

            2,2




           1Q10         2Q10         3Q10         4Q10        1Q11         2Q11         3Q11        4Q11*


           Q/Q -1

            9,3          9,2

                                      6,7

                                                   5,0
% of GDP




                                                                4,2
                                                                             3,1




           1Q10         2Q10         3Q10         4Q10         1Q11         2Q11         3Q11            4Q11

           Source: BCB presentation as of September 11: Desafios e Perspectivas da Economia Brasileira          54
Inflation and selic rate: expecting decrease

                                                                                                                           Real                             Market expectation -
14.0
                                                                                                                                                            Central Bank
12.0                                         Selic

10.0

 8.0

 6.0

 4.0
                                                                                                12-month CPI
 2.0
                Apr-08

                           Jul-08




                                                        Apr-09

                                                                   Jul-09




                                                                                                Apr-10

                                                                                                         Jul-10




                                                                                                                                      Apr-11

                                                                                                                                               Jul-11




                                                                                                                                                                          Apr-12

                                                                                                                                                                                   Jul-12
                                    Oct-08




                                                                             Oct-09




                                                                                                                  Oct-10




                                                                                                                                                        Oct-11




                                                                                                                                                                                             Oct-12
       Jan-08




                                               Jan-09




                                                                                      Jan-10




                                                                                                                             Jan-11




                                                                                                                                                                 Jan-12
                                                                 2008                          2009                          2010                       2011 E                     2012 E

                          Selic rate                             12.5                          10.4                          10.0                        11.7                        10.5
Average
                         12-month CPI                            5.7                           4.9                           5.0                          6.6                          5.7

                   Real interest rate                            6.4                           5.2                           4.7                          4.8                          4.5


                                                                              Source: BCB/ IBGE as of 10/07/11.                                                                                       55
Macro prudential measures adopted

Banks:
     Increase bank reserve requirements on demand and
     time deposits
     Increased capital requirement for consumer loan
     involving longer maturities
Consumption:
     Minimum payment for credit card bill
     IOF tax over credit to consumption

Exchange:
     Established unremunerated reserve requirement on short
     spot FX positions above a limit
     IOF over some types of capital entrance

                                                                56
IR Team




                      Roberto Mendes                                                 Silvio Guerra                                                 Nora Lanari
                         CFO - RI                                                          RI                                                              RI

                                                                           Email: ri@localiza.com
                                                                           Phone: 55 31 3247-7024

                                                                                      Disclaimer
The material presented is a presentation of general background information about LOCALIZA as of the date of the presentation. It is information in summary form and does not purport to
be complete. It is not intended to be relied upon as advice to potential investors. This presentation is strictly confidential and may not be disclosed to any other person. No representation
or warranty, express or implied, is made concerning, and no reliance should be placed on, the accuracy, fairness, or completeness of the information presented herein.

This presentation contains statements that are forward-looking within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.
Such forward-looking statements are only predictions and are not guarantees of future performance. Investors are cautioned that any such forward-looking statements are and will be, as
the case may be, subject to many risks, uncertainties and factors relating to the operations and business environments of LOCALIZA and its subsidiaries that may cause the actual results
of the companies to be materially different from any future results expressed or implied in such forward-looking statements.

Although LOCALIZA believes that the expectations and assumptions reflected in the forward-looking statements are reasonable based on information currently available to LOCALIZA’s
management, LOCALIZA cannot guarantee future results or events. LOCALIZA expressly disclaims a duty to update any of the forward-looking statement.
Securities may not be offered or sold in the United States unless they are registered or exempt from registration under the Securities Act of 1933. Any offering of securities to be made in
the United States will be made by means of an offering memorandum that may be obtained from the underwriters. Such offering memorandum will contain, or incorporate by reference,
detailed information about LOCALIZA and its business and financial results, as well as its financial statements.
This presentation does not constitute an offer, or invitation, or solicitation of an offer, to subscribe for or purchase any securities. Neither this presentation nor anything contained herein
shall form the basis of any contract or commitment whatsoever.




                                                                                                                                                                                                   57

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Localiza completa 3 q11 eng

  • 2. Agenda 1. The Company 2. Drivers and opportunities 3. Competitive advantages 4. Financials 5. Macroeconomic scenario 2
  • 3. Company: highlights Performance Largest car rental company in South America with more than 480 branches in 8 countries Proved growth and profitability track record Market share of 37.5% in car rental and 12.5% in fleet rental ~100,000 cars fleet Flexible business model Top of mind Corporate governance High levels of corporate governance Stable management RENT3 ADTV: > BRL 20 million 3
  • 4. Integrated business platform 57,077cars 30,732 cars 2.7million clients 693 clients 240 locations 293 employees 3,810 employees Synergies: bargaining power cost reduction cross selling 12,285 cars 75.4% sold to final consumer 195 locations in Brazil 61 stores 46 locations in South America 822 employees 32 employees This integrated business platform gives Localiza flexibility and superior performance. 4 Based on the 3Q11
  • 5. Strategy by division Increase market leadership maintaining high return Core business Create value taking advantage of the fleet rental market, leveraging the synergies from the integrated business platform Support Add value to the businesses, optimizing fleet renewal and reducing depreciation as a competitive advantage 5
  • 6. Company: stable management BOARD OF DIRECTORS Salim Mattar – 38y CEO Car Acquisition Legal COO Eugênio Mattar – 38y Human Administration Financial Resources IT Gina Rafael – 30y Bruno Roberto Mendes – 26y Andrade – 19y João Andrade – 7y Localiza has a lean and efficient structure. Marco Antônio The succession process is already planned. Guimarães – 21y 6
  • 7. Company: managing assets Targeted spread Equity Pricing strategy Assets (cars) Funding Assets (cash) Debt Profitability comes from Cash to renew the fleet rental divisions Flexible and liquid assets. 7
  • 8. Financial cycle – car rental 1-year cycle Car sale revenue $27.9 Revenue 1 2 3 4 5 Expenses, interest and tax 8 9 10 11 12 $2.3 $26.6 SG&A Car acquisition Car Rental Seminovos Total per operating car per operating car 1 year R$ % R$ % R$ Revenues 19.5 100.0% 27.9 100.0% 47.4 Cost (8.2) -42.2% (8.2) SG&A (2.8) -14.5% (2.3) -8.4% (5.2) Net car sale revenue 25.5 91.6% 25.5 Book value of car sale (24.7) -90.0% (24.7) EBITDA 8.5 43.4% 0.8 2.9% 9.3 Depreciation (vehicle) (1.5) -5.5% (1.5) Depreciation (non-vehicle) (0.4) -1.8% (0.1) (0.5) Interest on debt (2.0) -7.2% (2.0) Tax (2.4) -12.1% 0.7 2.5% (1.6) NET INCOME 5.8 29.5% (2.2) -7.7% 3.6 NOPAT 5.1 ROIC * 17.7% Spread Cost of debt after tax 7.9% 9.8p.p. * Investment in cars and PP&E (8%) 8
  • 9. Financial cycle – fleet rental 2-year cycle Net car sale revenue 29.0 Revenue 1 2 3 4 5 Expenses, interest and tax 20 21 22 23 24 $2.2 33.8 SG&A Car acquisition Fleet Rental Seminovos Total per operating car per operating car 2 anos R$ % R$ % R$ Revenues 32.7 100.0% 29.0 100.0% 61.7 Cost (9.4) -28.9% (9.4) SG&A (1.8) -5.6% (2.2) -7.7% (4.1) Net car sale revenue 26.8 92.3% 26.8 Book value of car sale (26.5) -90.0% (26.5) EBITDA 21.4 65.6% 0.3 1.0% 21.7 Depreciation (vehicle) (7.0) -24.2% (7.0) Depreciation (non-vehicle) (0.1) -0.2% (0.1) Interest on debt (3.8) -12.9% (3.8) Tax (6.2) -19.0% 3.1 10.8% (3.1) NET INCOME 15.2 46.4% (7.3) -25.3% 7.8 NET INCOME per year 7.6 46.4% (3.7) -25.3% 3.9 NOPAT (annualized) 5.1 ROIC 15.2% Spread Cost of debt after tax 7.9% 7.3p.p. 9
  • 10. Company: growth and profitability track record Revenues consolidated % 2,551.30 25.1 CAGR: 1,855.70 1,856.30 1,531.70 CAGR: 16.5% 1,145.40 876.90 532.00 634.40 420.40 476.90 212.90 234.30 244.70 310.10 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 EBITDA consolidated % : 23.1 CAGR 649.5 23.9% 504.1 CAGR: 403.5 469.7 278.1 311.4 197.8 134.3 154 149.9 152.1 62 85.2 42 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 GDP 3.4 0.0 0.3 4.3 1.3 2.7 1.1 5.7 3.2 4.0 6.1 5.2 -0.6 7.5 Average 1.9 4.4 Average growth of 25.0% p.a. in the last six years 10
  • 11. Company: GDP elasticity Rental revenues growth elasticity x GDP Consolidated Localiza 5.5x Sector GDP 2.8x 2005 2006 2007 2008 2009 2010 The drivers combined with Localiza’s competitive advantages resulted in a growth above the industry level. 11
  • 12. Company: market share Fleet Car Rental division Fleet Rental division 37.5% 12.5% Consolidated 21.8% 23.5% 20.6% 20.8% 21.4% 18.9% 2005 2006 2007 2008 2009 2010 12 Source: ABLA 2011 yearbook
  • 13. Agenda 1. Company 2. Drivers and opportunities 3. Competitive advantages 4. Financials 5. Macroeconomic scenario 13
  • 14. Drivers and growth opportunities 14
  • 15. Car rental drivers: income and affordability GDP per capita (R$ thousands) 19.0 16.0 16.6 14.2 12.8 10.7 11.7 8.4 9.5 6.9 7.5 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Rent a Car Affordability 51% 510 465 415 38% 380 37% 35% 350 300 260 240 180 200 151 31% 27% 22% 20% 18% 16% 15% 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Monthly m inim um salary (R$) Daily rental price over m inim um salary (%) Income increase and stable daily rental rates granted access of car rental to the middle class. 15 Source: Infraero, Gol, Abecs and Exame magazine (Dec/2010)
  • 16. Car rental drivers: consumption Middle class (million) 113 98 66 % 15.3 .5 % 48 2003 2009 2014e Air traffic passengerss Credit card holders 154 51 128 45 % % 71 20.3 00 . 0% 13.3 .3 % 15 2 80 2003 2009 2010 2003 2009 2010 Middle class and credit card holders growth resulted in the increase of demand. 16 Source: Infraero, Gol, Abecs and Exame (Dec/2010)
  • 17. Car rental drivers: investments Investments 2011-2014 886 + 66% 339 533 R$ billion 206 210 131 337 196 2006-2009 2011-2014 Construction Infrastructure Industry Infrastructure investments have a positive impact in rental volumes. 17 Source: BNDES 2011-2014, Ernani Torres (Deputy Director)
  • 18. Car rental opportunities: consolidation Brazilian distribution Market # of branches Airport 424 Other Avis 30 Localiza 33 252 98 64 91 97 Unidas 18 Hertz Localiza Hertz Unidas Avis 30 # of cities Off-airport 289 326 Hertz Unidas 67 73 Avis 64 72 31 46 Other Localiza Hertz Unidas Avis 2004 217 cities where the competitors are not present. Off-airport market is still fragmented. 18 Source: Each company website (June, 2011)
  • 19. Strategy: organic growth Brazilian distribution Network expansion # of branches in Brazil 415 435 346 381 279 312 254 Last 12 months* Branches 2005 2006 2007 2008 2009 2010 9M11 Own 17 Franchised 22 Total 39 *as of June, 2011 The network still being expanded. 19
  • 20. Fleet rental drivers: outsourcing trend Corporate fleet: 2.000.000 Targeted fleet: 500.000 Rented fleet: 232.000 30.732 Only 50% of targeted fleet is rented. 20 Source: ABLA and Company’s estimates
  • 21. Used car sales drivers: affordability and penetration Car purchase affordability 1 6 0 6 0 0 148 128 510 1 4 0 115 465 5 0 0 104 415 1 2 0 97 93 380 80 4 0 0 1 0 0 8 0 3 0 0 350 6 0 300 75 260 2 0 0 4 0 240 68 180 200 58 56 1 0 0 2 0 151 0 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Number of minimum w ages to buy a new car Monthly minimum salary (R$) # of inhabitants per car Brazil 6.9 Mexico 4.0 Germany 1.9 England 1.7 France 1.7 Italy 1.5 USA 1.2 Income increase and credit availability are the major drivers for car sales. Source: Bradesco, PIB per capita: IPEADATA. 21
  • 22. Strategy: network expansion Brazilian distribution New lots # of points of sale 55 61 Points of 49 Status* 32 35 sale 26 13 In construction 6 2005 2006 2007 2008 2009 2010 9M11 Construction to begin 6 Prospection 10 *as of June, 2011 The network is being expanded to support rentals’ growth. 22
  • 23. Brazilian market: new cars x used cars New cars X used cars 8,429,309 7,016,576 7,114,870 7,260,054 7,071,525 6,743,699 2.5x 2.3x 3.0x 2.7x 4.3x 3.7x 3,329,170 1,620,657 2,342,059 3,009,482 1,830,402 2,671,338 2005 2006 2007 2008 2009 2010 New cars Used cars 23 Source: FENABRAVE (Autos + light commercial)
  • 24. Used car sales: 2010 market share Share: Localiza used cars x Car market Used cars sold: 47,285 0.6% 1.4% 4.4% 0KM Used Up to 3 years 3,329,170 8,429,309 1,093,281 Used Seminovos 0km Seminovos 3 years old Seminovos 24 Source: Fenabrave 2010
  • 25. Used car sales: sold cars evolution Monthly average of sold cars 4,545 4,159 3,940 3,860 2010 1Q11 2Q11 3Q11 Financial sales profile 39% 43% 42% 51% 61% 57% 58% 49% 2010 1Q11 2Q11 3Q11 Financed In cash The increase on sales was supported by the opening of new points of sale. The macro prudential measures impacted the financial sales profile. 25
  • 26. Agenda 1. Company 2. Drivers and opportunities 3. Competitive advantages 4. Financials 5. Macroeconomic scenario 26
  • 27. Competitive advantages Raising Buying Renting Selling money cars cars cars Localiza presents competitive advantages in all links of the rental chain. 27
  • 28. Competitive advantages: raising money Raising Buying Renting Selling money cars cars cars Investment grade: lower spreads and longer terms Global Scale BBB- Fitch BBB+ S&P B+ S&P B+ Fitch B2 Moody's Baa3 Moody’s National Scale Aa1.br Moody’s A (bra) Fitch BBB+ (bra) Fitch BBB (bra) Fitch AA(bra) Fitch Localiza raises money with lower spreads when compared to Brazilian competitors. 28
  • 29. Competitive advantages: buying cars Raising Buying Renting Selling money cars cars cars Better conditions due to higher volumes Localiza’ share in national sales of the three Purchases by brand largest automakers: GM, FIAT, VW Ford Renault Others 4.3% 3.1% 2.8% Fiat 2.8% GM 25.6% 37.0% VW 27.2% Localiza buys cars fit to rent and that have the highest residual value reduces depreciation. 29
  • 30. Competitive advantages: renting cars Raising Buying Renting Selling money cars cars cars Know How The Company has a strong know-how of the rental process. 30
  • 31. Competitive advantages: renting cars Raising Buying Renting Selling money cars cars cars Brand Localiza is TOP OF MIND in Brazil. 31
  • 32. Competitive advantages: renting cars Raising Buying Renting Selling money cars cars cars Brazilian distribution Airport Off-airport Other Localiza Avis 30 326 Hertz Localiza Unidas 33 67 98 73 Avis 31 Unidas Other 18 Hertz 2004 30 Localiza is present in 100% of the commercial airports. Localiza is present in the most important Brazilian cities. 32 Source: Each company website (June, 2011)
  • 33. Competitive advantages: renting cars Raising Buying Renting Selling money cars cars cars Scale # of branches # of cities 424 289 252 64 91 72 64 46 97 Localiza Hertz Unidas Avis Localiza Hertz Unidas Avis Localiza is bigger than the 2nd, 3rd and 4th competitors combined in number of rental locations. 33 Source: Each company website (June, 2011)
  • 34. Competitive advantages: selling cars Raising Buying Renting Selling money cars cars cars Lower depreciation Point of sale in Francisco Morato - SP - Brazil Point of sale in Belo Horizonte - MG - Brazil Point of sale in Sorocaba - SP - Brazil Around 75% of used cars are sold directly to final consumers. Selling directly to final consumer reduces depreciation. 34
  • 35. Competitive advantages: selling cars Raising Buying Renting Selling money cars cars cars Buffer Cars available for sale are used by the car rental division during peaks of demand. 35
  • 36. Agenda 1. Company 2. Drivers and opportunities 3. Competitive advantages 4. Financials 5. Macroeconomic scenario 36
  • 37. Car Rental Division # daily rentals (thousand) :2 5.8 % CAGR 10,734 7% 9,470 22. 7,940 8,062 7,720 5,793 7% 4,668 12. 3,411 2,863 3,227 2005 2006 2007 2008 2009 2010 9M10 9M11 3Q10 3Q11 Net revenues (R$ million) : 25.4 % 802.2 1% 714.2 CAGR 565.2 585.2 26. 566.6 428.0 9% 346.1 15. 258.6 241.8 208.7 2005 2006 2007 2008 2009 2010 9M10 9M11 3Q10 3Q11 Average rental rate increased due to a change in the business mix and better negociations. 37
  • 38. Quarterly evolution of the number of rental days 2011 +23.4% +27.8% +29.3% 2010 Excluding effects of election 2009 1Q 2Q 3Q 4Q 3Q comps are higher in the car rental due to the effects of 2010 elections. 38
  • 39. Fleet Rental Division # daily rentals (thousand) 19.1% CAGR: % 7,099 8,044 20.9 7,086 6,437 5,862 3% 20. 5,144 4,188 3,351 2,046 2,461 2005 2006 2007 2008 2009 2010 9M10 9M11 3Q10 3Q11 Net revenues (R$ million) : 20,5% CAGR 9% 303.2 361.1 27, 332.9 268.4 260.2 4% 26, 219.8 184.0 142.0 92.9 117.4 2005 2006 2007 2008 2009 2010 9M10 9M11 3Q10 3Q11 Growth in rental rate derived from the increase in basic interest rate. 39
  • 40. Net Investment Fleet increase * (quantity) 18,649 7,957 9,930 8,642 10,346 65,934 6,121 466 7,342 44,211 47,285 43,161 40,607 38,160 4,939 (4,142) 38,050 34,519 34,486 37,694 33,520 30,093 34,281 26,105 23,174 18,763 17,798 12,859 13,635 9,493 2005 2006 2007 2008 2009 2010 9M10 9M11 3Q10 3Q11 Purchased cars Sold cars Net investment (R$ million) 588.5 260.0 31.8 354.5 281.8 1,910.4 210.4 341.5 243.5 1,335.3 1,204.2 1,321.9 1,199.6 167.5 (100.4) 1,060.9 1,119.8 1,088.0 930.3 850.5 980.8 922.4 939.6 690.0 588.8 446.5 521.7 354.2 294.2 394.6 2005 2006 2007 2008 2009 2010 9M10 9M11 3Q10 3Q11 Purchases (accessories included) Used car sales revenues Flexibility in the car purchase to adjust fleet to demand. 40
  • 41. Utilization rate and average operating fleet age Utilization rate and average operating fleet age Elections effect 9 0 . % 0 74.1% 69.9% 69.7% 8 0 . % 0 66.2% 66.3% 68.2% 68.9% 7 0 . % 0 6 0 . % 0 5 0 . % 0 4 0 . % 0 6.9 6.6 7.3 6.3 6.3 6.5 3 0 . % 0 5.5 2 0 . % 0 1 0 . % 0 0 . % 0 1Q10 2Q10 3Q10 4Q10 1Q11 2Q11 3Q11 Utilization rate Average operating fleet age Fleet is adjusted according to demand. 41
  • 42. Distribution # of rental locations in Brazil 415 440 381 312 346 254 279 2005 2006 2007 2008 2009 2010 9M11 # of used car sales stores 61 55 49 32 35 26 13 2005 2006 2007 2008 2009 2010 9M11 Localiza and Seminovos networks are being expanded to increase sales volumes. 42
  • 43. End of period fleet End of period fleet (quantity) 9% CAGR: 19.7% 15. 87,809 88,060 70,295 75,755 62,515 26,615 30,732 46,003 53,476 25,305 22,778 35,865 23,403 14,630 17,790 11,762 61,445 50,450 57,077 39,112 47,517 31,373 35,686 24,103 2005 2006 2007 2008 2009 2010 9/30/2010 9/30/2011 Car rental Fleet rental The 15.9% growth in the fleet is in line with the rental volume increase. 43
  • 44. Consolidated net revenues R$ million 9% GR: 2 3.9% 2,497.2 20. 2,145.4 C A 1,823.7 1,820.9 1,775.1 1,505.5 1,321.9 1,088.0 1,126.2 980.8 922.4 0% 15. 939.6 854.9 850.5 757.5 588.8 658.8 446.5 6% 898.5 1,175.3 26. 1,057.4 354.2 394.6 655.0 842.9 835.5 408.4 537.4 304.6 19.1% 362.9 2005 2006 2007 2008 2009 2010 9M10 9M11 3Q10 3Q11 Rentals Seminovos Rental and Seminovos’ increase in volumes and prices resulted in higher revenues. 44
  • 45. EBITDA R$ million 8.5% C A GR : 1 649.5 30.7% 603.0 504.1 469.7 461.3 % 311.3 403.5 21.0 277.9 178.7 216.2 2005 2006 2007 2008 2009 2010 9M10 9M11 3Q10 3Q11 Divisions 2005 2006 2007 2008 2009 2010 9M10 9M11 3Q10 3Q11 Car rental 47.5% 43.4% 46.0% 45.9% 41.9% 45.3% 45.9% 46.9% 48.7% 50.4% Fleet Rental 65.5% 71.4% 71.3% 69.1% 68.7% 68.0% 67.4% 68.9% 68.9% 72.1% Rentals consolidated 53.6% 52.9% 54.5% 53.3% 51.1% 52.3% 52.7% 53.8% 54.8% 57.5% Used car sales 13.2% 4.6% 5.5% 5.6% 1.1% 2.6% 2.3% 3.1% 3.4% 1.9% The 30.7% growth in the EBITDA in the 9M11 was above the rental revenues increase. 45
  • 46. Average depreciation per car R$ Depreciation evolution - per year Financial crisis effect Normal market conditions Hot used car market 2,577.0 2,546.0 1,536.0 1,619.8 1,578.5 939.1 492.3 332.9 2005 2006 2007 2008 2009 2010 9M10 * 9M11 * * Annualized Average depreciation per car remained stable in the year. Depreciation evolution - per quarter 1,942.5 1,993.2 1,492.3 1,580.5 1,318.0 1,251.9 1Q10* 1Q11* 2Q10* 2Q11* 3Q10* 3Q11* * Annualized The launching of new models increases 3Qs depreciation. 46
  • 47. Average depreciation per car R$ Depreciation evolution - per year Financial crisis effect Hot used car market 5,083.1 4,371.7 4,080.9 3,509.7 3,306.0 2,981.3 2,383.3 2,395.8 2005 2006 2007 2008 2009 2010 9M10 * 9M11* * Annualized Depreciation evolution - per quarter 4,241.8 4,020.8 3,990.6 3,693.9 3,254.4 2,989.4 1Q10* 1Q11* 2Q10* 2Q11* 3Q10* 3Q11* * Annualized The fleet renewal after the end of the tax exemption resulted in higher depreciation. 47
  • 48. Consolidated net income R$ million % 250.5 17.6 190.2 212.9 181.1 106.5 138.2 127.4 116.3 0.5% 74.9 75.3 2005 2006 2007 2008 2009 2010 9M10 9M11 3Q10 3Q11 Reconciliation EBITDA x net income 2009 2010 Var. R$ 9M10 9M11 Var. R$ 3T10 3T11 Var. R$ EBITDA – Rentals and franchising 459.1 615.1 156.0 440.0 569.3 129.3 166.8 208.6 41.8 EBITDA – Used car sales 10.6 34.4 23.8 21.3 33.7 12.4 11.9 7.6 (4.3) EBITDA Consolidated 469.7 649.5 179.8 461.3 603.0 141.7 178.7 216.2 37.5 Cars depreciation (172.3) (146.3) 26.0 (104.3) (143.5) (39.2) (37.9) (53.9) (16.0) Other property and equipment depreciation (21.0) (21.1) (0.1) (15.4) (17.4) (2.0) (5.1) (5.0) 0.1 Financial expenses, net (112.9) (130.1) (17.2) (88.8) (137.8) (49.0) (31.4) (49.8) (18.4) Income tax and social contribution (47.2) (101.5) (54.3) (71.7) (91.4) (19.7) (29.4) (32.2) (2.8) Net income 116.3 250.5 134.2 181.1 212.9 31.8 74.9 75.3 0.4 2011 results were impacted mainly due to interest rate increase. 48
  • 49. Free cash flow - FCF Free cash flow - R$ million 2005 2006 2007 2008 2009 2010 9M11 EBITDA 277.9 311.3 403.5 504.1 469.7 649.5 603.0 Used car sales net revenues (446.5) (588.8) (850.5) (980.8) (922.4) (1,321.9) (1,088.0) Depreciated cost of used car sales (*) 361.2 530.4 760.0 874.5 855.1 1,203.2 974.5 (-) Income tax and social contribution (32.7) (42.7) (63.4) (52.8) (49.0) (57.8) (57.3) working capital variation (24.2) (4.8) 13.3 (44.8) (11.5) 54.5 (59.4) Cash provided before capex 135.7 205.4 262.9 300.2 341.9 527.5 372.8 Used car sales net revenues 446.5 588.8 850.5 980.8 922.4 1,321.9 1,088.0 Capex of car - renewal (496.0) (643.3) (839.0) (1,035.4) (947.9) (1,370.1) (1,106.1) Net capex for renewal (49.5) (54.5) 11.5 (54.6) (25.5) (48.2) (18.1) Capex – other property and equipment, net (28.0) (32.7) (23.7) (39.9) (21.0) (51.1) (37.4) Free cash flow before growth and interest 58.2 118.2 250.7 205.7 295.4 428.2 317.3 Capex of car - growth (194.0) (287.0) (221.9) (299.9) (241.1) (540.3) (13.7) Change in accounts payable to car suppliers (capex) (25.5) 222.0 (51.0) (188.9) 241.1 111.3 (195.8) Free cash flow after growth and before interest (161.3) 53.2 (22.2) (283.1) 295.4 (0.8) 107.8 Fleet increase - quantity 7,342 10,346 7,957 9,930 8,642 18,649 466 Strong cash flow generation before growth and interest expenses. (*) without technical discount deduction 49
  • 50. Debt profile and costs R$ million 514.0 372.0 299.8 249.3 207.7 230.3 0.7 2011 2012 2013 2014 2015 2016 2017 Cash 564.6 Contract rate Effective cost 2011 2012 2013 2014 2015 2016 2017 Total 108.7% to 114.7% 111.1% - 114.7% Working capital of CDI and of CDI and - 15.0 38.7 70.0 86.3 190.0 - 400.0 CDI+1.44%a.a. CDI+1.79%a.a. Debenture 2nd Issuance CDI + 0.44%pa CDI + 0.6%pa - 66.6 66.6 66.8 - - - 200.0 112.0% to 114.0% Debenture 4th Issuance 114.2% of CDI - 24.0 24.0 63.0 63.0 74.0 122.0 370.0 of CDI Debenture 5th Issuance 112.8% of CDI 114.5% of CDI - - - - - 250.0 250.0 500.0 st Debenture 1 Issuance: CDI +1.95%pa CDI + 2.0%pa - 100.0 100.0 100.0 100.0 - - 400.0 Total Fleet TJLP + 3.8%pa / TJLP + 3.8%pa / Other 0.7 2.1 1.0 - - - - 3.8 CDI + 2.3%pa CDI + 2.3%pa Interests accrued until - - 76.0 - - - - - - 76.0 09/30/11, net of interest paid Cash and cash equivalents - - (564.6) - - - - - - (564.6) on 09/30/11 Net debt - - (487.9) 207.7 230.3 299.8 249.3 514.0 372.0 1,385.2 6 years term for debt payment. 50
  • 51. Debt – ratios R$ million 2,446.7 2,430.7 1,752.6 1,907.8 1,492.9 1,385.2 1,247.7 1,254.5 1,281.1 900.2 1,078.6 765.1 535.8 440.4 2005 2006 2007 2008 2009 2010 9M11 Net debt Fleet value SALDOS EM FINAL DE PERÍODO 2005 2006 2007 2008 2009 2010 9M11 Net debt / Fleet value 60% 36% 51% 72% 57% 52% 57% Net debt / EBITDA (*) 1.9x 1.4x 1.9x 2.5x 2.3x 2.0x 1.7x Net debt / Equity 1.4x 0.7x 1.3x 2.0x 1.5x 1.4x 1.3x EBITDA / Net financial expenses 3.3x 4.8x 5.4x 3.8x 4.2x 5.0x 4.4x (*) annualized Comfortable debt ratios. 51
  • 52. Spread 24.8% 21.3% 18.7% 17.0% 16.9% 16.9% 11.2p.p. 11.5% 7.8p.p. 12.9p.p. 8.0p.p. 8.8p.p. 9.1p.p. 3.7p.p. 13.6% 10.9% 8.9% 8.4% 8.2% 7.8% 7.8% 2005 2006 2007 2008 2009 2010 9M11 * Interest on debt after tax ROIC * Annualized 2005 2006 2007 2008 2009 2010 9M11 Average capital investment - R$ million 606.3 986.2 1,137.5 1,642.3 1,702.3 1,984.6 2,428.8 NOPAT margin (over rental net revenues) 37.0% 34.5% 36.9% 32.1% 21.9% 28.6% 29.2% Turnover of average capital investment (over rental net revenues) 0.67x 0.55x 0.58x 0.53x 0.53x 0.59x 0.58x ROIC 24.8% 18.7% 21.3% 17.0% 11.5% 16.9% 16.9% Interest on debt after tax 13.6% 10.9% 8.4% 8.2% 7.8% 7.8% 8.9% Spread (ROIC – Interest after tax) - p.p. 11.2 7.8 12.9 8.8 3.7 9.1 8.0 Spread of 8.0p.p. despite the growth on basic interest rate. 52
  • 53. Agenda 1. Company 2. Drivers and opportunities 3. Competitive advantages 4. Financials 5. Macroeconomic scenario 53
  • 54. GDP: growth moderation Accumulated in 4 quarters 7,5 7,5 6,2 5,3 4,7 % of GDP 3,5 2,2 1Q10 2Q10 3Q10 4Q10 1Q11 2Q11 3Q11 4Q11* Q/Q -1 9,3 9,2 6,7 5,0 % of GDP 4,2 3,1 1Q10 2Q10 3Q10 4Q10 1Q11 2Q11 3Q11 4Q11 Source: BCB presentation as of September 11: Desafios e Perspectivas da Economia Brasileira 54
  • 55. Inflation and selic rate: expecting decrease Real Market expectation - 14.0 Central Bank 12.0 Selic 10.0 8.0 6.0 4.0 12-month CPI 2.0 Apr-08 Jul-08 Apr-09 Jul-09 Apr-10 Jul-10 Apr-11 Jul-11 Apr-12 Jul-12 Oct-08 Oct-09 Oct-10 Oct-11 Oct-12 Jan-08 Jan-09 Jan-10 Jan-11 Jan-12 2008 2009 2010 2011 E 2012 E Selic rate 12.5 10.4 10.0 11.7 10.5 Average 12-month CPI 5.7 4.9 5.0 6.6 5.7 Real interest rate 6.4 5.2 4.7 4.8 4.5 Source: BCB/ IBGE as of 10/07/11. 55
  • 56. Macro prudential measures adopted Banks: Increase bank reserve requirements on demand and time deposits Increased capital requirement for consumer loan involving longer maturities Consumption: Minimum payment for credit card bill IOF tax over credit to consumption Exchange: Established unremunerated reserve requirement on short spot FX positions above a limit IOF over some types of capital entrance 56
  • 57. IR Team Roberto Mendes Silvio Guerra Nora Lanari CFO - RI RI RI Email: ri@localiza.com Phone: 55 31 3247-7024 Disclaimer The material presented is a presentation of general background information about LOCALIZA as of the date of the presentation. It is information in summary form and does not purport to be complete. It is not intended to be relied upon as advice to potential investors. This presentation is strictly confidential and may not be disclosed to any other person. No representation or warranty, express or implied, is made concerning, and no reliance should be placed on, the accuracy, fairness, or completeness of the information presented herein. This presentation contains statements that are forward-looking within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements are only predictions and are not guarantees of future performance. Investors are cautioned that any such forward-looking statements are and will be, as the case may be, subject to many risks, uncertainties and factors relating to the operations and business environments of LOCALIZA and its subsidiaries that may cause the actual results of the companies to be materially different from any future results expressed or implied in such forward-looking statements. Although LOCALIZA believes that the expectations and assumptions reflected in the forward-looking statements are reasonable based on information currently available to LOCALIZA’s management, LOCALIZA cannot guarantee future results or events. LOCALIZA expressly disclaims a duty to update any of the forward-looking statement. Securities may not be offered or sold in the United States unless they are registered or exempt from registration under the Securities Act of 1933. Any offering of securities to be made in the United States will be made by means of an offering memorandum that may be obtained from the underwriters. Such offering memorandum will contain, or incorporate by reference, detailed information about LOCALIZA and its business and financial results, as well as its financial statements. This presentation does not constitute an offer, or invitation, or solicitation of an offer, to subscribe for or purchase any securities. Neither this presentation nor anything contained herein shall form the basis of any contract or commitment whatsoever. 57