Location, a layer not just features. Explained common patterns of LBS applications, and introduced LOCQL, a new location based QA service in detail.

1. Location Based Service
A layer, not just features.
www.LOCQL.com
"

2. LBS
Location
Determinate
Technology
LBS
Location Based Service
Location Location
Enabling based
Platform Applications

3. LBS
Manual
Location
Determinate o User input
Technology
o Bar code scanning
Automatic
o GPS
o A-GPS
LBS o Cell tower
Location Based Service
o WiFi
o IP based
Location Location
Enabling based o RFID
Platform Applications
Companies
o GPS chips
o Skyhook

4. LBS
Location
Determinate
Technology
• Google Map
• Bing Map
• Indoor maps
• Google Place API
• SimpleGeo.com
LBS
Location Based Service
• Yahoo! Fire eagle
• …
Location Location
Enabling based
Platform Applications

5. LBS
Location
Determinate
Technology
Foursquare
Gowalla
Whrrl
Urbanspoon
UrbanQ
LBS Yelp
Location Based Service
Where.com
Starbucks!
Location Location
Enabling based Google Latitude
Platform Applications
Google Places
…

6. LBS Patterns
"

7. LBS Patterns
 I want to find where I am and how to get somewhere…
Waze

8. LBS Patterns
 I want to find nearest xyz…

9. LBS Patterns
 I want to find my friends or tell my friends where I am…

10. LBS Patterns
 I want to find things my friend like / share things I like to
friends…

11. LBS Patterns
 I want to explore or discover new stuff…
Your startup

12. LBS Patterns
 I want to meet strangers or make new friends…
Your startup

13. LBS Patterns
 I want to meet / discover / talk to people nearby…
Your startup

14. LBS Patterns
 I want to express my opinions about a place…

15. LBS Patterns
 I want to play a game…

16. LBS Patterns
 I want find local news / deals / coupons / …
Your startup

17. LBS Patterns
 I want to track my phone / kids / pet / …

18. LBS Patterns
 I want to show off my xyz…

19. LBS Patterns
 I want to find answers on places…

20. LOCQL
Location Based Questions & Answers
"

21. What we do
LOCQL is a location based question and answer
service that help people find answers on places.
“I just moved to Seattle area for Microsoft, which neighborhood shall I
live and which school should my kids go? ”
“ I have a free weekend in Paris during my business trip, what are the top
places I should visit in just 2 days? ”
“I am visiting Shanghai next week and would wish talk to some local
Internet entrepreneurs, who should I talk to ?”

22. Live Demo
www.LOCQL.com

23. Market
 53% of mobile searches on Bing have a local intent. [1]
 20% of all searches on Google are related to location
[2]
 Over 40% questions on vark.com (now a part of
Google) related to location[3]
 Over 45% question on Yahoo! Answer’s specific
categories are related to locations
 1 Billion answers has been collected in Yahoo!
Answers since 2005. [4]

24. Competition
 Old school question and answer sites  Our unique solutions
 Yahoo! Answers
 Answers.com  All questions and answers are
geo-tagged and geo-searchable
 Ask.com
 Automatically filtering questions
 New social question and answer sites and answers for users based on
 Quora.com the relevance to the places
 Vark.com (now a part of Google)
 Facebook questions  Leverage Social Networks and
LBS to help indentifying:
 None of our competitors build
solution and algorithm to focus on  Who are the best persons to
the geo-location based search ask?
 Which answer shall I trust?

25. Roadmap
 Growing strategy
 Focus on the user experience and the
differentiations
Machine
 Data driven decision making:
learning analytics/experiments on almost
Mobile Apps algorithm kick
in (2011
everything
(2011 Summer)
Winter)
- Grow user base
Public beta (2011
and data set - Improve the
relevance and
 Introduce machine learning engine to
Spring) response of improve the relevancy once our data
- Social features search set is big enough.
kick in
- Grow user base
Private beta
(2010 Winter)
and data set  Growing from key areas one by one
- Limited users (quick by not rush)
for improving
UX
 Lower operation cost by design
excellence

26. Need LOCQL invitation?
 Follow us and retweet: www.twitter.com/locql

27. Thanks!
 Contact
 rob@locql.com
 Phone: (707)33LOCQL / (707)-335-6275
 www.LOCQL.com