A case scenario outlining how the Conference Insights service helps marketing and business professionals to more efficiently identify and track competitors by using conference and trade show data to quickly surface competitor's engagement through sponsorship, estimated spend, presence, influence, and brand messaging.

1. Case Scenarios
Competitor Review
Scenario
conferenceinsights.com

2. Scenario: Competitor Review
A company wants to track their competitor’s
activities for conferences and trade shows.
The data that they want to know:
– In the past year, where did they sponsor and
exhibit and how much did they spend
– Did they present? If so, what did they talk about?
Were there any new branding or positioning
messages that I should be aware of?
conferenceinsights.com

3. Scenario – Competitor Review
View by Competitors with estimated max/min spend
conferenceinsights.com

4. Scenario – Competitor Review
Chart by Competitors, count of activities with estimated max/min spend
conferenceinsights.com

5. Scenario – Competitor Review
View by Company, Presentations at Conferences/Trade Shows
conferenceinsights.com

6. Case Scenarios
Data and Process
conferenceinsights.com

7. Data Collection Process
Search
Select
Conference
and Assign
Unique ID
Collect
Data
QC Check
and
Aggregate
Data
Refresh
Data
QC Check
and
Aggregate
Data
Finalize
Data
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conferenceinsights.com

8. Conference Insights Data
Meeting Information
• Meeting name
• Start date
• End date
• Country
• Global Region
• US Region
• Meeting State
• Conference Organizer
• Conference Type
• Conference Venue
• Average Number of Attendees
Sponsors and Sponsorships
• Sponsor Partner Type
• Sponsor Level
• Currency
• Sponsorship Level Price
• Sponsor Names
Agenda and Sessions
• Presenter/Panelist First Name
• Presenter/Panelist Last Name
• Presenter/Panelist
Organization/Company/Employer
• Presenter/Panelist Title
• Agenda Topic
• Agenda Description
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conferenceinsights.com