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Conference Insights - Competitor Review Scenario

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A case scenario outlining how the Conference Insights service helps marketing and business professionals to more efficiently identify and track competitors by using conference and trade show data to quickly surface competitor's engagement through sponsorship, estimated spend, presence, influence, and brand messaging.

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Conference Insights - Competitor Review Scenario

  1. 1. Case Scenarios Competitor Review Scenario conferenceinsights.com
  2. 2. Scenario: Competitor Review A company wants to track their competitor’s activities for conferences and trade shows. The data that they want to know: – In the past year, where did they sponsor and exhibit and how much did they spend – Did they present? If so, what did they talk about? Were there any new branding or positioning messages that I should be aware of? conferenceinsights.com
  3. 3. Scenario – Competitor Review View by Competitors with estimated max/min spend conferenceinsights.com
  4. 4. Scenario – Competitor Review Chart by Competitors, count of activities with estimated max/min spend conferenceinsights.com
  5. 5. Scenario – Competitor Review View by Company, Presentations at Conferences/Trade Shows conferenceinsights.com
  6. 6. Case Scenarios Data and Process conferenceinsights.com
  7. 7. Data Collection Process Search Select Conference and Assign Unique ID Collect Data QC Check and Aggregate Data Refresh Data QC Check and Aggregate Data Finalize Data 7 conferenceinsights.com
  8. 8. Conference Insights Data Meeting Information • Meeting name • Start date • End date • Country • Global Region • US Region • Meeting State • Conference Organizer • Conference Type • Conference Venue • Average Number of Attendees Sponsors and Sponsorships • Sponsor Partner Type • Sponsor Level • Currency • Sponsorship Level Price • Sponsor Names Agenda and Sessions • Presenter/Panelist First Name • Presenter/Panelist Last Name • Presenter/Panelist Organization/Company/Employer • Presenter/Panelist Title • Agenda Topic • Agenda Description 8 conferenceinsights.com

A case scenario outlining how the Conference Insights service helps marketing and business professionals to more efficiently identify and track competitors by using conference and trade show data to quickly surface competitor's engagement through sponsorship, estimated spend, presence, influence, and brand messaging.

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