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The Future of Transmedia Storytelling

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The Future of Transmedia Storytelling

  1. 1. http://www.haexagon.org by
 Juergen Hoebarth
 Hong Kong 2015 DIGITAL TRANSMEDIA STORYTELLING and FUTURE TECH FOR IT
  2. 2. Who am I Juergen Hoebarth Austria / Hong Kong worked for / with / in agencies Startups / Marketing / Transmedia Cofounder RealLifeConnect / Haexagon BA hons. / MVA / MPHIL
  3. 3. http://www.haexagon.org TRANSMEDIA STORYTELLING SHORT INTRO DIGITAL TRANSMEDIA STORYTELLING / BRANDING (MINIONS) VR A NEW TECHNOLOGY FOR TRANSMEDIA STORYTELLING WHAT I WILL TALK ABOUT TODAY
  4. 4. Telling the “Story” through different “Media Forms” http://www.haexagon.org FAMOUS EXAMPLE FOR TRANSMEDIA STORYTELLING
  5. 5. Telling the “Story” through different “Media Forms” FAMOUS EXAMPLE FOR TRANSMEDIA STORYTELLING COMICBOOKS TVSERIES FEATUREFILMS GAMES ANY PIECE OF CONTENT WHO TELLS MORE ABOUT THE UNIVERSE / EXTENDS THE STORY + http://www.haexagon.org
  6. 6. Transmedia Storytelling
 
 explained via MINIONS movie http://www.haexagon.org
  7. 7. http://www.haexagon.org MINIONS MOVIE IS CREATED FROM DESPICABLE ME MOVIE 1 & 2 100% TRANSMEDIA STORYTELLING VIA FEATUREFILM
  8. 8. 2015 2010 2013 http://www.haexagon.org STORYLINE
  9. 9. http://www.haexagon.org Minions Trailer Minions Trailer Minions Trailer THIS IS NOT TRANSMEDIA STORYTELLING SPREADING  THE  SAME  MESSAGE  /  CONTENT  VIA  DIFFERENT  CHANNELS
  10. 10. http://www.haexagon.org Banana Song Minions Texting Minions heroglyphics THIS IS TRANSMEDIA STORYTELLING EXTENDING  THE  UNIVERSE  WITH  DIFFERENT  CONTENT  THROUGHOUT  DIFFERENT  MEDIA  OUTLETS
 CONTENT  EXTENDS  THE  NARRATIVE    
  11. 11. additional Content for mostly highly engaged Audience http://www.haexagon.org MINIONS- BACKGROUND INTERVIEWS
  12. 12. Univers Expansion (more than 750+ Mio downloads, even as of Sept 2015 around (10 MIO downloads a month) http://www.haexagon.org GAME - MINION RUSH
  13. 13. VIRAL VIDEO WITH MORE THAN 250+ MIO Views http://www.haexagon.org YOUTUBE VIRAL VIDEO- BANANA SONG
  14. 14. Further 10+ Millions of Views (earned) http://www.haexagon.org YOUTUBE FAN VIDEOS- BANANA SONG
  15. 15. http://www.haexagon.org STYLELIGHT SHOP COOPERATION WITH UNIVERSAL
  16. 16. http://www.haexagon.org STYLELIGHT SHOP COOPERATION WITH UNIVERSAL
  17. 17. Univers Expansion ( Story Expansion) http://www.haexagon.org MINIONS - TITANCOMICS
  18. 18. Univers Expansion ( Story Expansion) http://www.haexagon.org DVD LAUNCH - 3 NEW MINIADVENTURES OF THE MINIONS
  19. 19. TRANSMEDIA BRANDING
 MORE THAN JUST SIMPLE BRANDING/PROMOTION http://www.haexagon.org
  20. 20. TRANSMEDIA BRANDING http://www.haexagon.org
  21. 21. TRANSMEDIA BRANDING http://www.haexagon.org
  22. 22. TRANSMEDIA BRANDING http://www.haexagon.org
  23. 23. FURTHER POSSIBILITIES FOR
 UNIVERS EXPANSION http://www.haexagon.org
  24. 24. SOME IDEAS FOR FURTHER POSSIBILITIES MINIONS FACTORY GAME A PC or Console Game about the Minions Factory MINIONS TV SERIES / CARTOON Very popular and was made for example for Penguins of Madagascar Scarlet Overkill Make an own Movie / Book / Short movie about Scarlet Overkill or other Villain’s shown in the movie such as El Macho http://www.haexagon.org
  25. 25. USING LATEST TECHNOLOGIES FOR TRANSMEDIA STORYTELLING VR A NEW TECHNOLOGY FOR TRANSMEDIA STORYTELLING http://www.haexagon.org
  26. 26. VR  FILMING  TECHNOLOGIES  BECOME  AFFORDABLE   OPEN  A  WHOLE  NEW  MODE  OF     STORYTELLING  FOR  FILMMAKERS IS VR THE NEXT BIG TREND FOR TRANSMEDIA STORYTELLERS ? ALLOWS  USERS  TO  IMMERSE  INTO  THE
  STORY  ITSELF  AND  BE  PART  OF  IT http://www.haexagon.org
  27. 27. VR HARDWARE Oculus Rift launched original on Kickstarter got acquired by Facebook launch Mid 2016 Full VR Set Microsoft Hololens launch 2015/2016 Full VR Set Google Cardboard introduced at Google I/O in 2014 low-cost system ( 5 to 10 USD) http://www.haexagon.org
  28. 28. GOOGLE CARDBOARD http://www.haexagon.org
  29. 29. CONTENT TYPE - 360 DEGREE STATICIMAGES http://www.haexagon.org
  30. 30. CONTENT TYPE - 360 DEGREE VIDEOS http://www.haexagon.org
  31. 31. Ever wanted to stand on the edge of skyscraper/ go diving / or jump of a mountain ? http://www.haexagon.org
  32. 32. Ever wanted to stand on the edge of skyscraper/ go diving / or jump of a mountain ? http://www.haexagon.org + + = IMMERSIVE VR EXPERIENCE
  33. 33. HOW TO MAKE THIS TYPE OF CONTENT LOW  END HIGH  END http://www.haexagon.org
  34. 34. CONTENTTYPES - 360 VR CONTENT VR  STORYTELLING  -­‐  HORROR  MOVIE
 
 “SISTERS” VR  GAMES  -­‐  ROLLERCOASTER
 
 “FIBRUM” http://www.haexagon.org
  35. 35. HOW TO MAKE THIS TYPE OF CONTENT http://www.haexagon.org CINEMA  4D   3D  STUDIO  MAX UNITY  3D
  36. 36. MARRIOTT-VIRTUAL-REALITY-TELEPORTER http://www.haexagon.org WHO USES THIS NEW FORM OF STORYTELLING ALREADY ?
  37. 37. http://www.haexagon.org WHO USES THIS NEW FORM OF STORYTELLING ALREADY ?
  38. 38. HTTP://WWW.HONGKONGUNREST.COM/  DOCUMENTARY  FILMED  IN  360-­‐DEGREE  VIDEO  THAT  TELLS  THE  STORY  OF  THE  2014  PRO-­‐DEMOCRACY  PROTESTS  IN  HONG  KONG WHO USES THIS NEW FORM OF STORYTELLING ALREADY ? http://www.haexagon.org
  39. 39. THE ULTIMATIVE TOOL FOR A TRANSMEDIA STORYTELLER 
 - SOMETHING LIKE THEY USE IN TOTAL RECALL - http://www.haexagon.org
  40. 40. - THANK YOU - http://www.haexagon.org QUESTIONS?

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