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Don’t raise early venture capital. Wait | London Business School

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Do you think your first port of call as an entrepreneurship is to raise venture capital (VC)? John Mullins shows you why you should think again.
John Mullins has now started a free MOOC through Coursera called 'How to Finance and Grow Your Startup - Without VC'.
www.london.edu/financeyourstartup

Publicado en: Empresariales

Don’t raise early venture capital. Wait | London Business School

  1. 1. Entrepreneurs might assume their first port of call is to raise venture capital (VC) to grow their business. But there’s a better way. Customer funding. Don’t raise early venture capital. Wait.
  2. 2. 2 Raising capital requires full-time concentration, but so does starting an entrepreneurial business. One will suffer. Why not raise money later when the business is less fragile? 1 It’s distracting 5 reasons not to raise early VC
  3. 3. 3 Sadly, most treasured plans painstakingly pitched to early stage investors are unlikely to come off. Even ideas that do succeed do so in unpredictable ways. Proving the merit of your idea, based on accumulated evidence and customer traction, is much more convincing than your charm in a pitch. 2 Proving merit is better than pitching 5 reasons not to raise early VC
  4. 4. 4 The further you progress in developing your business, the lower the risk, as early uncertainties become more certain. Less risk translates into a higher valuation and a higher stake for the founding team. 3 It’s a risky business 5 reasons not to raise early VC
  5. 5. 5 The terms and conditions attached to institutional capital are (for good reason) onerous, as investors seek to protect themselves from downside risk. The further along the path, the less onerous the baggage. 4 Terms and conditions will tie you down 5 reasons not to raise early VC
  6. 6. 6 Raising capital, even in the best of times for the best of ventures, is a difficult task! Why make it even harder by trying to do it too early? 5 It’s hard to do 5 reasons not to raise early VC
  7. 7. 7 3 reasons to get your customers to pay Starting up modestly might not be what you always dreamed of, but the small amount of money that customers will give you enforces frugality, which is only a good thing. Having too much money can make you sloppy, even stupid, if you’re not careful. 1 Benefit from frugality
  8. 8. 8 Without an investor to please, your focus can be on satisfying your customer instead. Plan A rarely works as expected, so the faster you find a Plan B that works, the better. 2 More freedom to adapt 3 reasons to get your customers to pay
  9. 9. 9 Once customer traction is proven, if you decide to raise capital to grow faster, you’ll do so on vastly better terms. You’ll be driving the bus, not your investor. 3 Stay in the driver’s seat 3 reasons to get your customers to pay
  10. 10. 10 Many successful customer-funded businesses go down the VC route. But before doing so, they wait. Don’t raise early venture capital. Wait.
  11. 11. John Mullins is Associate Professor of Management Practice in Marketing and Entrepreneurship at London Business School and author of the widely acclaimed book The Customer-Funded Business (Wiley 2014). His latest project is ‘How to Finance and Grow Your Startup – Without VC’, a free MOOC.

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