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Analysis of Music Video - Geri Haliwell
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Analysis of Music Video - Geri Haliwell
1.
METHODS OF ANALYSIS •
Goodwin’s six points • Genre characteristics • Visuals/Lyrics • Visuals/Music • Need to sell artist • Intertextuality • Voyeurism
2.
GERI HALIWELL
2001
3.
GENRE • mainstream pop •
performance in a location • dance routine • some narrative
4.
5.
VISUALS AND LYRICS •
mostly amplifies, not literally illustrative • rain but not ‘raining men’ • though lots of people ‘teeming in’
6.
7.
VISUALS AND MUSIC •
changes in pace in song echoed in editing • change of location with change in music • cutting on the beat at times
8.
SELLING THE ARTIST •
changes in costume • use of close up • central framing • showing off her ‘talent’ • selling Geri’s new image
9.
10.
11.
INTERTEXTUALITY • references to
‘Flashdance’ • references to ‘Fame’ • similar pattern in J-Lo video ‘I’m Glad’
12.
13.
14.
VOYEURISM • Geri’s ‘new
body image’ • fragmentation in early sequence
15.
16.
LOOKING • structure of
characters looking at her • echoes ‘gaze’ of viewer
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