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행정을 위한 트위터 활용법(Twitter for gov2.0)

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Jae-min Sung
Jae-min Sung

행정을 위한 트위터 이용법입니다. 이용하실때엔 출처를 밝혀주시면 감사하겠습니다. By Social Media Evangelist 성재민

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Social Media & Gov 2.0
President Obama
powered by the web, not advertised on it.
Obama’s Campaign Team
Chris Hughes (24) a co-founder of Facebook, left the company to develop Senator Barack Obama’s online & social media marketing architecture
3.0 million contributors 6.5 million online donations 93% less than $100 $80 Average online donation $500 million raised online
Social Media makes President
After Election
Change.gov
Whitehouse.gov
Usa.gov
, 24 2.0 Change.gov
Gov 2.0 , 2.0 Web2.0 + ( , , )
Gov 2.0
NYC Bigapps App Develop Contest
Seoul Bus app
Gov 2.0 =
?
:
:
30.40
Early Adopter
Social Network Connector - Malcolm Gladwell
!
Surprise! 22% 78%
1.
! 4% 2006 3.7% 96% , 2006
2.
!
... “ ...”
?
3.
(#) ! : #jbtwt :# _ :# _ :# _
Trend ! Focus Group Interview Twitter Timeline
4.
400 Zappos.com
Zappos.com CEO
We the Media - Dan Gilmore
Makes Our Local Better
Thank You For Your Attention http://socialnmedia.com @sun4in longway84@gmail.com

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