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Downstream Data
    Study
  Summary Charts
   August – October 2012
Agenda




         Supply Chain Insights LLC Copyright © 2012, p. 2
Study Overview




            Supply Chain Insights LLC Copyright © 2012, p. 3
Downstream Data Definition




                  Supply Chain Insights LLC Copyright © 2012, p. 4
Company Overview




             Supply Chain Insights LLC Copyright © 2012, p. 5
Use of Downstream Data




                Supply Chain Insights LLC Copyright © 2012, p. 6
Respondent Overview




              Supply Chain Insights LLC Copyright © 2012, p. 7
Agenda




         Supply Chain Insights LLC Copyright © 2012, p. 8
Types of Downstream Data Used




                   Supply Chain Insights LLC Copyright © 2012, p. 9
Leadership & Funding




               Supply Chain Insights LLC Copyright © 2012, p. 10
Downstream Data Management




                 Supply Chain Insights LLC Copyright © 2012, p. 11
Where Worked
with Downstream Data




               Supply Chain Insights LLC Copyright © 2012, p. 12
Technologies Used to Help with
      Downstream Data




                    Supply Chain Insights LLC Copyright © 2012, p. 13
Importance of Integrating
Downstream Data to Other Solutions




                      Supply Chain Insights LLC Copyright © 2012, p. 14
How Well Company Uses
   Downstream Data




               Supply Chain Insights LLC Copyright © 2012, p. 15
Importance vs. Performance of Using
Downstream Data to Improve Processes




                       Supply Chain Insights LLC Copyright © 2012, p. 16
Importance vs. Performance of Using
Downstream Data to Improve Processes




                       Supply Chain Insights LLC Copyright © 2012, p. 17
Importance & Performance of Using
Downstream Data to Improve Processes




                       Supply Chain Insights LLC Copyright © 2012, p. 18
Agenda




         Supply Chain Insights LLC Copyright © 2012, p. 19
Percent of US Sales Volume Getting
 Downstream Data: 2012 vs. 2011




                       Supply Chain Insights LLC Copyright © 2012, p. 20
Expected Change in Percent of US Sales
Volume Getting Downstream Data in 2012




                        Supply Chain Insights LLC Copyright © 2012, p. 21
Retailers Providing
Downstream Data




               Supply Chain Insights LLC Copyright © 2012, p. 22
Downstream Data
Received from Retailers




                 Supply Chain Insights LLC Copyright © 2012, p. 23
Downstream Data Received from
     Retailers vs. Clean




                   Supply Chain Insights LLC Copyright © 2012, p. 24
Percent Clean Data Among
Data Received from Retailers




                   Supply Chain Insights LLC Copyright © 2012, p. 25
Agenda




         Supply Chain Insights LLC Copyright © 2012, p. 26
Top 3 Barriers to
Using Downstream Data




               Supply Chain Insights LLC Copyright © 2012, p. 27
Downstream Data Challenges & Issues:
             Open-Ended




                      Supply Chain Insights LLC Copyright © 2012, p. 28
Future of Demand Signal Management in
      CPG Industry: Open-Ended




                        Supply Chain Insights LLC Copyright © 2012, p. 29
Best Users of Downstream Data:
          Open-Ended




                       Supply Chain Insights LLC Copyright © 2012, p. 30
Agenda




         Supply Chain Insights LLC Copyright © 2012, p. 31
Supply Chain Organization &
        Leadership




                  Supply Chain Insights LLC Copyright © 2012, p. 32
Functions Reporting Through
       Supply Chain




                  Supply Chain Insights LLC Copyright © 2012, p. 33
Supply Chain Excellence Definition




                      Supply Chain Insights LLC Copyright © 2012, p. 34

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Downstream Data Study: Summary Charts (Aug-Oct 2012)