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The Collaborative Economy
From AirBnb, Etsy, TaskRabbit, to Lyft, the sharing economy is on the rise. Your customers are sharing products using social media tools—rather than buying them—and that’s a disruption to you. This presentation will share three ways corporations must shift their business (and marketing) to adapt to the collaborative economy. In this presentation, you will find out:
◦What’s causing this sharing movement
◦How customers are delivering goods and resources to each other
◦How customers store items and then share them with each other
◦How the consumption chain impacts the overall customer experience, as customers share products with each other.
◦How leading organizations are tapping into the consumption chain, as customers share products post-purchase.
Jeremiah Owyang, Partner, Altimeter Group