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Persuasion 21 Principles in 15 minutes
- 1. Principles of PersuasionLauren Martin @lorielue SiteMotif.com
- 2. Two major hurdles standing in between your users and your product or service: Can they get to it (usability) Are they motivated to get to it (persuasion)
- 3. Hook, Line & Sinker Persuasion Get their attention Pull them into the site Convert into a customer
- 4. 21 principles in 15 minutes
- 5. The Hook
- 6. The Hook Scarcity Urgency Framing Familiarity Liking Fun Exploration Social Proof
- 7. The Hook Scarcity Urgency Framing Familiarity Liking Fun Exploration Social Proof
- 8. The Hook Scarcity Urgency Framing Familiarity Liking Fun Exploration Social Proof
- 9. The Hook Scarcity Urgency Framing Familiarity Liking Fun Exploration Social Proof
- 10. The Hook Scarcity Urgency Framing Familiarity Liking Fun Exploration Social Proof
- 11. The Hook Scarcity Urgency Framing Familiarity Liking Fun Exploration Social Proof
- 12. The Hook Scarcity Urgency Framing Familiarity Liking Fun Exploration Social Proof
- 13. The Hook Scarcity Urgency Framing Familiarity Liking Fun Exploration Social Proof
- 14. The Line
- 15. The Line Authority Choices Simplicity Reciprocity Cross Sell Up Sell Recommendations
- 16. The Line Authority Choices Simplicity Reciprocity Cross Sell Up Sell Recommendations
- 17. The Line Authority Choices Simplicity Reciprocity Cross Sell Up Sell Recommendations
- 18. The Line Authority Choices Simplicity Reciprocity Cross Sell Up Sell Recommendations
- 19. The Line Authority Choices Simplicity Reciprocity Cross Sell Up Sell Recommendations
- 20. The Line Authority Choices Simplicity Reciprocity Cross Sell Up Sell Recommendations
- 21. The Line Authority Choices Simplicity Reciprocity Cross Sell Up Sell Recommendations
- 22. The Sinker
- 23. The Sinker Commitment Challenges Goals Recognition Feedback Social Networks
- 24. The Sinker Commitment Challenges Goals Recognition Feedback Social Networks
- 25. The Sinker Commitment Challenges Goals Recognition Feedback Social Networks
- 26. The Sinker Commitment Challenges Goals Recognition Feedback Social Networks
- 27. The Sinker Commitment Challenges Goals Recognition Feedback Social Networks
- 28. The Sinker Commitment Challenges Goals Recognition Feedback Social Networks
- 30. 21 principles of persuasion in 15 minutesLauren Martin @lorielue SiteMotif.com
Editor's Notes
- We don’twant to loose something, especially something we perceive as already having
- We like those we consider to be like us, and we are suckers for flattery.
- We hate to wait in lines, but if we see one, then we want to get to the other end of it.
- We are more likely to listen to, or take advice from those we consider to be in a position of authority on a subject.
- Reduce options, Show a clear difference, and Provide a recommendation.
- The harder it is to do something, the more motivated someone has to be to do it.
- We instinctively return favors and until we do, we feel an obligation to do so.
- Make it easy to say yes
- You’ll be more willing to accept a recommendation from a friend than anyone else. Then someone like you, or someone you admire
- Once you commit to something you are much more likely to follow through, written commitments are the strongest
- Show progress, provide a goal.