Lorna Parsons - RSAW

•

1 like•380 views

Lorna Parsons

Presentation given as part of workshop at RSAW's annual conference in 2011

Technology Business

New Media and
The Future of
Architectural Practice
Lorna Parsons

about me...

Practice Management
Office Manager / PA / Support / Admin
Business Development
R&D
Marketing
Events

Who I work with...

Architects
Architecture Centres
Networking Forums
Artists
Media Agencies
Web Developers
Graphic Designers
Business Management Consultants
Marketing Agencies

How I work...

Digital Media
&
Technology

What I’m trying to do...

Improve design quality
& create better places
through digital media
and technology
in the built environment

What I DON’T want to talk about...

twitter
facebook
linkedin
social media strategies
etc
blah

What I DO want to talk about...

interesting
techy / web-based
STUFF

What can we learn...?
Being open creates trust

People are more likely to engage
with something if they know their
voice is being heard

Social web is NOT talking about
yourself. It’s about listening to
others.

The web is becoming more
intelligent. It learns about us and
works more efficiently.

Web-based tools can facilitate
incredible ideas

Architecture could be enriched in
exactly the same way

GROUP WORKING

Do you have any stories or
experiences about using web-
based tools in day-to-day practice?

Are social media channels just for
marketing and PR?
- Can they be used for other things?
- How much work is involved?

A few questions...

New industries are creating new
business models....

What can architects learn from this?

A few questions...

Should schools of architecture be
considering the influence of new
media and web-tools into the
education system?

Does Part 3 need to start addressing
this?

“...in the space between
architecture, computing and the web”

Neighbourhood Planning Workshops

182
Tools to support
Neighbourhood
Planning

Neighbourhood Planning Workshops
Summary of Findings
Lack of clarity over funding

Neighbourhood Planning Workshops
Summary of Findings
Defining of neighbourhood boundaries

Neighbourhood Planning Workshops
Summary of Findings
Need for fair community representation

Neighbourhood Planning Workshops
Summary of Findings
Alignment of NP with wider policies

“E-learning modules and
planning information to
enable training for all
stakeholders.”

Neighbourhood Planning Workshops
Summary of Findings
Groups interrelations and power sharing

Neighbourhood Planning Workshops
Summary of Findings
Opportunities for professional development

Similar to Lorna Parsons - RSAW

If 2009 was the year of Social Media then 2010 is the Year of Execution. Sounds simple. Launch Twitter, LinkedIn or Facebook and the customers will come. Yet, once an organization has launched an online community, what is next? Social media marketing seems easy and low cost but what are the real required resources? Should an organization be considering a way to monetize these relationships? The hard cold reality is that social media marketing isn’t just about building online communities. Stephen Nold will discuss some of the hype and truth around social media and provide real world examples of how these solutions are impacting events. He will provide a more comprehensive picture of what is needed to execute a social media plan. Participants will also learn * The value of inbound marketing * How web data mining will alter the anonymity of viral marketing * Why mobile devices are adding a new dynamic to social networking from the tradeshow floor * The importance of a social media playbook with instructions on how to execute these tools

What the “Consultants” forgot to mention about Social Media

Stephen Nold

Constructing Social Media

Martin Brown

Research By Design

James Stewart

Pradeep_Chaudhari_Report

Pradeep Chaudhari

Presentation 21 09

guest6ef31d

Final module 1 21.2.17 session 1 to show

Paula Nottingham

When I design, it is in the early stages of an interactive system’s life. There are no widgets to place on screens, or menus to collapse or expand. No wireframes, no screen flows, no accessibility or SEO issues. No search, no controlled vocabulary, no settings screens or personalisation options to design. In short: the project needs to be bootstrapped. I am involved when a lot of things need to be explored and modelled; the scope and environment of the system, the core concepts that make up its parts, their relationships and their names. So what do we produce in that stage? Mostly so-called concept diagrams. In this talk, I explain what concept diagrams are, referencing other people’s experiences as well as my own, and how they are useful when a design needs to be bootstrapped. I show how I have used variations of them in recent assignments for KLM and the City of Amsterdam, among others. I will try to convince you that you should create one for each and every situation that needs bootstrapping.

Bootstrapping the Information Architecture (Italian IA Summit)

Peter Boersma

Deusto Business School Digital Lab

Deusto Business School

Online Collaborative Tools for Increased Effectiveness with Decreasing Resou...

Laura Pasquini

Nathan puente graphic fusion

nathanpuentegraphicfusion

Designing the Future of Portfolio-Based, Connected eLearning

Gail Matthews-DeNatale

Practitioner Profile

S. Rose

What Is A Digital Planner

Heather LeFevre

Matchbox presentation

Point_conference

Anders - ABC15 - FavNextBigThings.pptx

Abram Anders

Communityconference sq

Martin Christensen

Mastery journey timeline Javier Montiel Instructional Design and Technology. ...

jmontielstudio

၂၀၁၅ခုႏွစ္၊ ဇူလိုင္လ(၅)ရက္၊ မႏၱေလးျမိဳ႕၊ အမ်ိဳးသားဇာတ္ရံုမွာ က်င္းပခဲ့တ့ Better Future Better Myanmar 2015 စီးပြာေရးဆိုင္ရာ အခမဲ့ေဟာေျပာပြဲအစီအစဥ္မ်ား၏ (၈) ၾကိမ္ေျမာက္ေဟာေျပာပြဲတြင္ Device Business Management Academy ၏ Principal ဦးတင္ဇံေက်ာ္ မွ ေဟာေျပာခဲ့တဲ့ "Social Collaboration for Business Benefit" ျဖစ္ပါတယ္။

BFBM(8-2015)Social Collaboration for business benefit

Hub Myanmar Company Limited

Workshop Slides | Navigating Social Media as a Scientist | Peter Kronenberg |...

Peter Kronenberg

Knowledge Graphs From the Perspective of Dialogic Marketing Communications

Teodora Petkova

Similar to Lorna Parsons - RSAW (20)

What the “Consultants” forgot to mention about Social Media

Constructing Social Media

Research By Design

Pradeep_Chaudhari_Report

Presentation 21 09

Final module 1 21.2.17 session 1 to show

Bootstrapping the Information Architecture (Italian IA Summit)

Deusto Business School Digital Lab

Online Collaborative Tools for Increased Effectiveness with Decreasing Resou...

Nathan puente graphic fusion

Designing the Future of Portfolio-Based, Connected eLearning

Practitioner Profile

What Is A Digital Planner

Matchbox presentation

Anders - ABC15 - FavNextBigThings.pptx

Communityconference sq

Mastery journey timeline Javier Montiel Instructional Design and Technology. ...

BFBM(8-2015)Social Collaboration for business benefit

Workshop Slides | Navigating Social Media as a Scientist | Peter Kronenberg |...

Knowledge Graphs From the Perspective of Dialogic Marketing Communications

Recently uploaded

In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring. Learn about: • The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks. • Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective. • Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification. • Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process. Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.

Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality

Inflectra

AI presentation and introduction - Retrieval Augmented Generation RAG 101

vincent683379

I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.

"Impact of front-end architecture on development cost", Viktor Turskyi

Fwdays

IESVE for Early Stage Design and Planning

IES VE

Generative AI architecture, at its core, revolves around the concept of machines being able to generate content autonomously, mimicking human-like creativity and decision-making processes. Unlike traditional AI systems that rely on predefined rules and data inputs, generative AI leverages deep learning techniques to produce new, original outputs based on patterns and examples it has learned from vast datasets. This capability opens up a multitude of possibilities across various domains within an enterprise.

The architecture of Generative AI for enterprises.pdf

alexjohnson7307

You’ve heard good data matters in Machine Learning, but does it matter for Generative AI applications? Corporate data often differs significantly from the general Internet data used to train most foundation models. Join me for a demo on building an open source RAG (Retrieval Augmented Generation) stack using Milvus vector database for Retrieval, LangChain, Llama 3 with Ollama, Ragas RAG Eval, and optional Zilliz cloud, OpenAI.

Introduction to Open Source RAG and RAG Evaluation

Zilliz

Unlock the mysteries of successful Salesforce interviews in this insightful session hosted by Hugo Rosario (Salesforce Customer), a seasoned hiring manager that leads the Salesforce Department of multinational company with over 100 interviews under their belt. Step into the manager's chair and gain exclusive behind-the-scenes insights into what makes a Salesforce consultant stand out during the interview process. From deciphering the unspoken cues to mastering key strategies, we'll explore the intricacies of the interview process and provide practical tips for consultants looking to not only pass interviews but also thrive in their roles. Whether you're a seasoned professional or just starting your Salesforce journey, this session is your backstage pass to the secrets that hiring managers wish you knew.

Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...

CzechDreamin

Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to: Create a campaign using Mailchimp with merge tags/fields Send an interactive Slack channel message (using buttons) Have the message received by managers and peers along with a test email for review But there’s more: In a second workflow supporting the same use case, you’ll see: Your campaign sent to target colleagues for approval If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team But—if the “Reject” button is pushed, colleagues will be alerted via Slack message Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors. And... Speakers: Akshay Agnihotri, Product Manager Charlie Greenberg, Host

Connector Corner: Automate dynamic content and events by pushing a button

DianaGray10

This presentation focuses on the challenges and strategies of connecting problem definitions within product development. Key Points Covered: - Kayak's mission since its inception in 2004 to simplify travel by enabling easy comparisons of flights through technological solutions. - Discussion of the complexities within the travel industry, including the high expectations for personalized user experiences and the various stakeholder influences. - Emphasis on the necessity of maintaining agility and innovation within a mature company through continuous reassessment of processes. - An explanation of the importance of disciplined problem definition to prevent project failures and team inefficiencies. - Introduction of strategies for effective communication across teams to ensure alignment and comprehension at all levels of project development. - Exploration of various problem-solving methodologies, including how to handle conflicts within team settings regarding problem definitions and project directions.

Connecting the Dots in Product Design at KAYAK

UXDXConf

I'm excited to share my latest predictions on how AI, robotics, and other technological advancements will reshape industries in the coming years. The slides explore the exponential growth of computational power, the future of AI and robotics, and their profound impact on various sectors. Why this matters: The success of new products and investments hinges on precise timing and foresight into emerging categories. This deck equips founders, VCs, and industry leaders with insights to align future products with upcoming tech developments. These insights enhance the ability to forecast industry trends, improve market timing, and predict competitor actions. Highlights: ▪ Exponential Growth in Compute: How $1000 will soon buy the computational power of a human brain ▪ Scaling of AI Models: The journey towards beyond human-scale models and intelligent edge computing ▪ Transformative Technologies: From advanced robotics and brain interfaces to automated healthcare and beyond ▪ Future of Work: How automation will redefine jobs and economic structures by 2040 With so many predictions presented here, some will inevitably be wrong or mistimed, especially with potential external disruptions. For instance, a conflict in Taiwan could severely impact global semiconductor production, affecting compute costs and related advancements. Nonetheless, these slides are intended to guide intuition on future technological trends.

Future Visions: Predictions to Guide and Time Tech Innovation, Peter Udo Diehl

Peter Udo Diehl

IoT Analytics Company Presentation May 2024

IoTAnalytics

Designing inclusive products is not only a social responsibility but also a business imperative. This talk delves into the journey of creating accessible hardware products that cater to diverse user needs. Key Topics Covered: 1. Introduction to Inclusive Design - Importance of accessibility in product design - Overview of Comcast's commitment to making products accessible to a wide audience 2. Case Study: Xfinity Large Button Voice Remote - Initial challenges and the evolution of the product - User research and feedback that shaped the design - Key features of the final product and their benefits 3. Designing for Diverse Needs - Understanding human-centered design and its historical context - The impact of designing for people with disabilities on overall product quality - Examples from other industries, such as architecture and industrial design 4. Integrating Accessibility from the Beginning - The cost and efficiency benefits of designing for accessibility from the start - The process of embedding accessibility as a core trait rather than an optional feature 5. Real-World Impact and Continuous Improvement - Insights from in-home studies with users having assistive needs - How continuous feedback and iterative design lead to better products - The role of inclusive research and development practices

Designing for Hardware Accessibility at Comcast

UXDXConf

What's New in Teams Calling, Meetings and Devices April 2024

Stephanie Beckett

Intro in Product Management - Коротко про професію продакт менеджера

Mark Opanasiuk

IOS-PENTESTING-BEGINNERS-PRACTICAL-GUIDE-.pptx

Abida Shariff

Agentic RAG What it is its types applications and implementation.pdf

ChristopherTHyatt

Intelligent Gimbal FINAL PAPER Engineering.pdf

Anthony Lucente

How to differentiate Sales Cloud and CPQ on first glance might be tricky if you do not know where to look and what to look at. You will know :-) Managing the sales process within Salesforce is a common use case that can be managed with standart Sales Cloud. If you want to do entire quoting process you will find out Salesforce CPQ solution exists. What is then the difference if both can handle selling products? You will see comparison of 10 different features, which Sales Cloud and Salesforce CPQ handle differently. Simple question you will always remember if you should consider using Salesforce CPQ will be a cherry on top.

10 Differences between Sales Cloud and CPQ, Blanka Doktorová

CzechDreamin

WSO2CONMay2024OpenSourceConferenceDebrief.pptx

Jennifer Lim

The New York Times continues to lead in user-centered design by innovating and adapting to enhance both user engagement and understanding, aligning product experiences with its journalistic mission. This presentation discusses innovative strategies in user experience at The New York Times, focusing on subscriber experiences and storytelling. Key Points Covered: - Mission-Driven Design: Emphasizing the Times' mission to "seek the truth and help people understand the world," the design team prioritizes clarity and engagement to support high-quality journalism. - UX Design Principles: The team follows five core UX tenets—clarity, time optimization, craftsmanship, accessibility, and trust—to maintain a strong focus on user-centric design. - Innovative Design Strategies: Product Feature Advancement, Editorial Expression, Long-term Visioning - Integrating Diverse Content: Examples include the successful integration of popular games like Wordle, which not only entertain but also attract and retain a diverse user base.

Transforming The New York Times: Empowering Evolution through UX

UXDXConf

Recently uploaded (20)

Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality

AI presentation and introduction - Retrieval Augmented Generation RAG 101

"Impact of front-end architecture on development cost", Viktor Turskyi

IESVE for Early Stage Design and Planning

The architecture of Generative AI for enterprises.pdf

Introduction to Open Source RAG and RAG Evaluation

Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...

Connector Corner: Automate dynamic content and events by pushing a button

Connecting the Dots in Product Design at KAYAK

Future Visions: Predictions to Guide and Time Tech Innovation, Peter Udo Diehl

IoT Analytics Company Presentation May 2024

Designing for Hardware Accessibility at Comcast

What's New in Teams Calling, Meetings and Devices April 2024

Intro in Product Management - Коротко про професію продакт менеджера

IOS-PENTESTING-BEGINNERS-PRACTICAL-GUIDE-.pptx

Agentic RAG What it is its types applications and implementation.pdf

Intelligent Gimbal FINAL PAPER Engineering.pdf

10 Differences between Sales Cloud and CPQ, Blanka Doktorová

WSO2CONMay2024OpenSourceConferenceDebrief.pptx

Transforming The New York Times: Empowering Evolution through UX

Lorna Parsons - RSAW

1. New Media and The Future of Architectural Practice Lorna Parsons

2. about me... Practice Management Office Manager / PA / Support / Admin Business Development R&D Marketing Events

3. Who I work with... Architects Architecture Centres Networking Forums Artists Media Agencies Web Developers Graphic Designers Business Management Consultants Marketing Agencies

4. How I work... Digital Media & Technology

5. What I’m trying to do... Improve design quality & create better places through digital media and technology in the built environment

7. What I DON’T want to talk about... twitter facebook linkedin social media strategies etc blah

8. What I DO want to talk about... interesting techy / web-based STUFF

10.

11.

12.

13.

14.

15.

16.

17. What can we learn...? Being open creates trust People are more likely to engage with something if they know their voice is being heard Social web is NOT talking about yourself. It’s about listening to others.

18. The web is becoming more intelligent. It learns about us and works more efficiently. Web-based tools can facilitate incredible ideas Architecture could be enriched in exactly the same way

19. GROUP WORKING Do you have any stories or experiences about using web- based tools in day-to-day practice? Are social media channels just for marketing and PR? - Can they be used for other things? - How much work is involved?

20. A few questions... New industries are creating new business models.... What can architects learn from this?

21. A few questions... Should schools of architecture be considering the influence of new media and web-tools into the education system? Does Part 3 need to start addressing this?

22. “...in the space between architecture, computing and the web”

23.

24. Neighbourhood Planning Workshops 182 Tools to support Neighbourhood Planning

25. Neighbourhood Planning Workshops Summary of Findings Lack of clarity over funding

26. Neighbourhood Planning Workshops Summary of Findings Defining of neighbourhood boundaries

27. Neighbourhood Planning Workshops Summary of Findings Need for fair community representation

28. Neighbourhood Planning Workshops Summary of Findings Alignment of NP with wider policies “E-learning modules and planning information to enable training for all stakeholders.”

29. Neighbourhood Planning Workshops Summary of Findings Groups interrelations and power sharing

30. Neighbourhood Planning Workshops Summary of Findings Opportunities for professional development

Lorna Parsons - RSAW

Recommended

Recommended

More Related Content

Similar to Lorna Parsons - RSAW

Similar to Lorna Parsons - RSAW (20)

Recently uploaded

Recently uploaded (20)

Lorna Parsons - RSAW