Emmett & Smith assist in the launch of Women 1st, an initiative that promotes the continued professional development of women in the hospitality, leisure, travel and tourism industries.

1. accountable
effective
evocative
awareness programme

2. accountable
effective
evocative
requirement
To launch and build awareness of, and engagement with, Women
1st, an initiative providing Continuous Professional Development
(CPD) and mentoring to help women achieve their career
aspirations in the Hospitality, Leisure, Travel and Tourism (HLTT)
industry. Created by People 1st, the Sector Skills Council for the
(HLTT) industry, the initiative has been designed to redress the
balance in an industry where women make up nearly 60% of the
industry’s workforce but hold only 6% of senior director level
posts.

3. accountable
effective
evocative
outcomes
The launch was well attended by both national and trade journalists
and both The Times and The Guardian covered the event as did
almost all the key trade journals. Women 1st thought leadership
articles have been placed in national, trade and management
publications to reach decision makers and demonstrate industry
best practice. Case studies have proved popular with the press and
with women working in the industry. Substantial coverage
followed the launch of the Female Chefs’ Development
programme, including an opinion piece with the Independent in
collaboration with Michelin starred chef Michael Caines.

4. accountable
effective
evocative
verdict
Lesley Potter, communications and marketing director at
People 1st: “The team at Emmett & Smith is very results-
driven. They set challenging targets and are analytical in
their approach to identifying and evaluating their
achievements within the strategic objectives of the campaign.
We have had great coverage for the Women 1st programme
and the team has been committed and creative in finding
new and interesting ways to engage the media.”

5. accountable
effective
evocative
contact
Lorraine.emmett@emmettandsmith.com
www.emmettandsmith.com
@emmettandsmith
0207 384 7110