YouTube Workshop April 2016
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This is my presentation from a YouTube workshop I did in April 2016. There are how-to's galore in here, so I hope you find it helpful.
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YouTube Workshop April 2016
- 2. How to Market Using YouTube Marketing on YouTube is beyond the art of making and editing videos. It requires planning and patience and sometimes getting VERY much outside of your comfort zone (i.e. vlogging in public) to grow your channel and start making a real impact (and income) with your videos. YouTube workshop makingsenseofsocialmedia.org
- 3. FACTS: I have been making videos since 2009 and have only just recently started seeing growth, and earning money with YouTube. That is only my story though; it doesn’t have to take that long! I have always loved the thrill of making videos, but now that I’ve learned how to earn, it has inspired me to grow my channel and focus heavily on videos and video marketing. This takes initiative and creativity. These are the lessons I share with you today. YouTube workshop makingsenseofsocialmedia.org
- 4. Today we’re going to cover: - Channel Set Up - Google AdSense - Optimizing Videos - Branding makingsenseofsocialmedia.org YouTube workshop
- 5. Channel Setup 1. Settings Set up your channel as completely and effectively as possible in order to allow your viewers and fans to find and follow you and potentially become a customer or business partner, with whatever product or service you provide. makingsenseofsocialmedia.org YouTube workshop
- 6. Channel Setup For everything I’m about to show you [or if you ever get “lost”] simply follow these steps to your dashboard: makingsenseofsocialmedia.org YouTube workshop
- 7. Channel Setup 1. Settings makingsenseofsocialmedia.org YouTube workshop Main settings found here
- 8. Channel Setup 1. Settings makingsenseofsocialmedia.org YouTube workshop You can do just these default settings OR you can click on the more options prompts
- 11. Channel Setup 1. Settings makingsenseofsocialmedia.org YouTube workshop This is where you can set up your custom URL for your YouTube Channel (once you have 100 subscribers)
- 12. Channel Setup 1. Settings makingsenseofsocialmedia.org YouTube workshop Back to My Channel and the Settings Button
- 13. Channel Setup 1. Settings makingsenseofsocialmedia.org YouTube workshop Have this “turned on” so you can add sections and customize the layout of your YouTube channel
- 15. Channel Setup 1. Settings makingsenseofsocialmedia.org YouTube workshop Refer to next slide Having an Associated Website allows you to have “cards” - this is a website you own
- 18. Channel Setup 1. Settings makingsenseofsocialmedia.org YouTube workshop Set up at http://google.com/analytics/
- 19. Channel Setup 1. Settings – Have a CURRENT Trailer for New Visitors makingsenseofsocialmedia.org YouTube workshop Be as brief yet as inviting as possible! Tell people what to expect.
- 20. Channel Setup 1. Settings – for Returning Subscribers Keep this Video Fresh makingsenseofsocialmedia.org YouTube workshop
- 22. Channel Setup BONUS The very best tutorial on making wonderful channel art can be found here [or click on the picture] makingsenseofsocialmedia.org YouTube workshop
- 23. Channel Setup 2. Fill in Your ABOUT Section WELL makingsenseofsocialmedia.org YouTube workshop
- 24. Channel Setup 2. Fill in Your ABOUT Section WELL – put your links here as well, you never know who’s looking! makingsenseofsocialmedia.org YouTube workshop
- 25. Channel Setup 3. Make Playlists makingsenseofsocialmedia.org YouTube workshop Playlists are a big part of your sections, they keep your page organized and professional looking
- 26. Channel Setup 3. Make Playlists makingsenseofsocialmedia.org YouTube workshop You can set Playlists to private, unlisted or public.
- 27. Channel Setup 3. Make Playlists makingsenseofsocialmedia.org YouTube workshop Add a description and link into your playlists – you never know who’s looking
- 28. Google AdSense makingsenseofsocialmedia.org YouTube workshop Follow their steps to complete setting up your AdSense
- 30. Optimizing Videos makingsenseofsocialmedia.org YouTube workshop If you want to [eventually] get paid from your videos
- 31. Optimizing Videos makingsenseofsocialmedia.org YouTube workshop Clickable links from within your video from desktop only. For example; SUBSCRIBE
- 35. Optimizing Videos makingsenseofsocialmedia.org YouTube workshop Clickable links to videos and your Associated Website from MOBILES
- 36. Optimizing Videos makingsenseofsocialmedia.org YouTube workshop Subtitles and closed captioning is CRITICAL to your videos being found. The following slides show you how to do it.
- 38. Optimizing Videos makingsenseofsocialmedia.org YouTube workshop Click, and follow the prompts
- 43. Branding - Thumbnails makingsenseofsocialmedia.org YouTube workshop Refer to Canva workshop – if you don’t have your copy of this workshop please message me
- 44. makingsenseofsocialmedia.org I can most easily be reached online: facebook.com/makingsenseofsocialmedia twitter.com/lorriratzlaff instagram.com/lorri.ratzlaff ca.linkedin.com/in/lorriratzlaff Other contact information: info@makingsenseofsocialmedia.org makingsenseofsocialmedia.org 604.852.0695 How to Reach Me
- 45. YOUTUBE WORKSHOP By Lorri Ratzlaff makingsenseofsocialmedia.org For training packages, consulting and management rates: Please contact me. info@makingsenseofsocialmedia.org