If you are planning to redesign your website and need SEO advice and help then look at this proven website redesign process - and try some of the 50 odd links to cool online tools that you can use to help you! As presented by Laurence O'Toole at Search Engine Strategies conference and exhibition in London in Feb 2010.

1. SEO & the Website Redesign Process Traps, Tricks, Techniques & Tools

4. Example Google Malware Page

6. Website Redesign Process Project Definition Site Structure Visual Design Site Development Test & Refine Launch

7. SEO & Website Redesign Process Project Scope Site Architecture Visual Design Site Development Test & Refine Launch Benchmarking Ongoing Updates Celebration + Website Analytics, SEO Analytics + Webmaster Tools + Website Analytics, SEO Analytics + User Tests & Survey Results + User Tests & Survey Results + Continuous Website & SEO monitoring + KPIs, Targets, Benchmarks Project Scope Benchmarking Ongoing Updates Celebration Test & Refine Launch Site Development Test & Refine Launch Visual Design Site Development Test & Refine Launch Project Scope Benchmarking Ongoing Updates Project Scope Benchmarking Celebration Ongoing Updates Project Scope Benchmarking Site Architecture Visual Design Site Development Test & Refine Launch

11. Basic SEO Site Audit

12. Competitive SEO Audit

16. Site Architecture

27. Benchmark Ranking Data

28. Competitive League Table

29. Benchmark Analytics Data

31. SEO Website Redesign Process Tools Page Optimisation Tools – Vertster Maxymiser Pagealizer Google Website Optimzer Feedback tools - Kampyle.com Get Satisfaction User behaviour - Crazy Egg User feelings & tasks - Feedback Army Mechanical Turk Functional & Performance – Jmeter Yslow Google Web Toolkit DIY Video Editor – Animoto Avatars – Site Pal Word of mouth – tweetmeme Community support – Kampyle Get Satisfaction 2.0 Initial Testing - http://fivesecondtest.com W3C Validation - http://validator.w3.org Integrated Website & SEO Analysis - www.analyticsseo.com Bulk domain name checker - www.databasepower.net Project Management – www.basecamphq.com www.fogbugz.com List of Resources & Tools Project Stage Celebration Ongoing Development Benchmarking Launch Testing Site Development Visual Design Site Architecture Project Scope Too many to mention! 6 Usability Testing - Jacob Nielsen Test Designs - Five Second Test User videos - Userfly X-Browser tests - Litmus 5 Content Management Systems – Drupal Joomla Wordpress Drupal SEO-plug-ins Joomla SEO-plug-ins Wordpress SEO Organising Content – Optimal Sort XML Sitemap generator 4 Site Design - http://balsamiq.com 3 Webmaster Tools - Google Yahoo Bing 2 It’s more fun if you take it offline! 9 Ongoing SEO Campaign Management Landing Page Checklist 8 Automated SEO Tools 7 Design Process - www.utexas.edu/learn/designprocess/ Questionnaires - www.web-redesign.com Questionnaire Templates – www.esurveyspro.com Survey tools – www.mailchimp.com www.4qsurvey.com E-mail clients – www.dotmailer.com 1