1. Question 3. What kind of
media institution
might distribute your
media product and why ?

2. Designing our own production and
distribution company.
For our opening sequence, instead of using a well known and established film
production company; for example Columbia pictures or paramount
pictures, we designed our own false company and logo design which we felt
fitted in better with an independent British horror/sci-fi film.

3. Distribution over the internet
Online media institutions such as social networking sites and
broadcasting websites like Youtube it makes it easy to upload
and distribute our film worldwide. With a target market of
teenagers and young adults, distributing online is one of the
best options for our film as that particular age group, who are
digital natives are used to accessing all different kinds of
content from websites such as Youtube. By uploading our film
to Youtube it also gives other independent film distributors a
chance to view our film.
‘From the beginning, Vimeo was created by filmmakers
and video creators who wanted to share their creative
work, along with intimate personal moments of their
everyday life. As time went on, like-minded people came
to the site and built a community of positive, encouraging
individuals with a wide range of video interests.’ By using
Vimeo, we will be able to upload our film which can be
viewed by a wide range of people looking for short
independent films, people will also be able to ‘like’ and
‘comment’ on our video giving us audience feedback and
constructive criticism.

4. Social networks
With the use of social networking
sites it makes it easier to distribute
films for free. Also via the use of
these social networking
sites, distribution can easily be
spread from people to people.
With a increasingly growing
number of people from all over the
world frequently using sites like
these, distributing our film via
Facebook, Twitter and Myspace is
one of the best sensible options.

5. Independent British film distributor
While doing some research into independent British film distributors I came across
Entertainment Film who are ‘the UK’s leading independent distributor. The company was
founded in 1978 and has showed continuing growth and success since that time
distributing a wide range of product and building a significant film library.’
The main thing that captured my attention was the fact that they are proven to be
successful, distributing a wide range of different genres which really appealed to our film
as it is a mixed of two different genres. This film distribution company also gives us the
chance to experiment with different technology platforms and other genres for the future.
Also ‘Entertainment Film Distributors operates both in the UK and the Republic of Ireland
and distributes in theatrical, DVD rental and retail fields as well as licensing a substantial
catalogue in both Pay-TV and Free-TV sectors.’ – as independent film makers this really
appealed to us because it gives our target market (young adults/teenagers) the chance to
access our film quickly via different platforms.
Entertainment film has also had big success with British films big box office hits such as
Stormbreaker, Run Fat Boy Run and St Trinian’s 1 & 2.