The survey aimed to identify the target audience for a new music video. It found that the target audience is mostly males aged 16-20 who enjoy alternative rap/hip hop music. These males are interested in music, sports, socializing, gaming, television, food, shopping and social media. They prefer music videos that have equal performance and narrative elements and tell meaningful stories through lyrics and emotion. Respondents expect alternative rap videos to feature stories about relationships through realistic visuals, attractive women, and fast-paced upbeat styles.

1. Results from our target
audience survey

2. Our Survey
We created a survey to help us discover who
our target audience is, their interests and
what they enjoy to see in music videos. All
of this information will help us and give us
ideas for our own music video so we can
successfully attract our target audience.
When constructing our survey we were very
careful chose our questions so we were
able to collect all of the important
information that we need. We used both
open and closed end questions so we could
get both detailed information and
information that could easily be quantified.
We posted our survey on social
networking sites, such as Facebook and
Twitter.
Altogether 19 people answered our survey.

3. Q1) What is your gender?

4. Q2) What is your age?

5. Q3) Name 15 of your interests/
hobbies
Males
Females

6. Q4) Do you prefer a music video to have more narrative,
more performance or an equal amount of both?

7. Q6) What is your favourite music video and
why?
Males
Females

8. Q6) Do you enjoy alternative rap/ hip hop music? If
yes what do you expect to see in music videos of this
genre?
Males
Females

9. Q7) How do you mostly watch music
video?

10. Analysing the results from my survey
-Most people who like our chosen genre our males between the ages of 1620, so this will be our target audience. Most of the men liked alternative
rap whilst few females liked it and if they did were only interested in some
of the very well known alternative rap songs songs.
-Most of these males share interests in music, sports, nights out/ partying,
gaming, TV, food, shopping and social networking. Many females also share
these interests.
- On average people mostly prefer equal amounts of both performance and
narrative rather than more of one than another.
- From asking people what they're favourite music videos were and why we
found out what audiences particularly enjoy in music videos. They stated
they enjoyed music videos which tell good, deep, meaningful narratives
that link well to the songs lyrics and show emotion. They also enjoy videos
that show effective shots of artists performing their instruments and vocals.
In some cases they also enjoy good energy and comedy.

11. -Some also stated they found music videos easier to understand when
artists in the performance were also the people that acted in the
narrative, so narrative and performance are mixed in together. We also
noted that in most of the videos people enjoyed the audio starts
immediately as the video begins.
-From asking people what they expect from an alternative rap music
video we discovered most people expect a story line between the
rapper and a female (often told from male’s perspective) which the
lyrics of the story our presented through realistic and meaningful
visual narratives. They also expect to see many attractive girls in
revealing outfits, men in stereotypical rapper costumes (snap backs,
high tops, sunglasses, etc) and expect it to be editited quite fast paced
and upbeat.
-People mostly view films through online sources such as YouTube
rather than television.