Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Women of color conference.final
1. “Technology and Social Media”
Lisa Qualls, VP of Interactive Strategy at Summit
Marketing and SMCKC Chairwoman of the Board
(@lqualls4444 – Twitter)
Lisa.Qualls@summitmarketing.com
Cheryl Aufdemberge, Marketing Technology
Coordinator at Spencer Fane Britt & Browne
(@cheryl528 – Twitter)
caufdemberge@spencerfane.com
2. Agenda
• Social Media landscape
• How big is it?
• Why do people use it?
• Social considerations
• Understanding the Community
• Know your tools
• Listen and learn
4. Digital by the Numbers
800+ million – Number of users on
Facebook
100 million – Number of active Twitter
users
$50,000 – The amount raised for charity
by the most retweeted tweet
2.4 billion – Social networking accounts
5. Digital by the Numbers
1.2 billion – The number of active
mobile broadband subscriptions
1 trillion – The number of
video playbacks on YouTube
250 million – On average the number
of photos uploaded on FB each day
271.1 million – Internet users in
North America
10. Social Considerations
• What is the MESSAGE and ACTION?
• Does the foundation exist to COMMUNICATE and
ENABLE?
• Who are the INFLUENCERS and ADVOCATES? Where
do they listen, engage and inspire?
• What content can be created to VISUALLY STIMULATE,
trigger BUZZ and be SHARED easily?
• How is SUCCESS defined and measured?
10
21. iCloud
iCloud automatically and securely stores your content so it's
always available to your iPhone, iPad, iPod touch, Mac, or PC. It
gives you access to your music, movies, apps, latest photos, and
more from whichever device you happen to be using. And it
keeps your email, contacts, and calendars up to date across all
your devices. No syncing required.