Palestra no Eneoge feita em Nov 12 - Trends in Events

1. E N E O G E 2 0 1 2 FROM TRENDS 2 EVENTS L U Í S R A S Q U I L H A CEO | AYR Consul:ng Worldwide CMO | IBT The Real:me Web Corp The concepts and ideas submi1ed herein are the intellectual property of AYR Consul:ng and IBT. They are of a strictly conﬁden:al nature and are submi1ed in the understanding that they are to be considered by the recipient(s) in the strictest of conﬁdence and that no use shall be made of said concepts and ideas, including communica:on to any third party without AYR Consul:ng’s express prior consent and/or payment of related professional services fees in full. 23 Novembro 2012 www.ayr-‐consul<ng.com | www.ayr-‐insights.com | www.real<me.co Lisboa | São Paulo | Miami | Madrid | Los Angeles | London |

11. TENDÊNCIA Resultado de uma mudança de comportamento. Começa de forma mais tímida que a Onda e a Moda mas a sua duração é grande e com impactos profundos. Assumida como uma mentalidade emergente e dominante. MODA Incorporada de forma consciente na ONDA rotina diária. Não acarreta mudança Vem com um impacto grande, mas de comportamentos. dissipa-se rapidamente. Tem um impacto menor que a Onda As pessoas incorporam-nas sem mas dura mais tempo. entenderem porquê. www.ayr-‐consul<ng.com | www.ayr-‐insights.com | www.real<me.co Lisboa | São Paulo | Miami | Madrid | Los Angeles | London |

17. F ast U rban T ribal 05tendências U niversal 2013-‐2020 R adical E thical

18. 1. Empowerment

24. 2. Experience Economy

31. 3. Relaxed and Spiritual

37. 4. Urban Nomads

43. 5. Global Connec:on & Convergence

49. from WORLD WIDE WEB 2 WHAT WE WANT

66. Obrigado! luis.rasquilha@ayr-‐consul:ng.com lrasquilha@real:me.co +351 93 970 10 50 +55 11 98560 7271

67. E N E O G E 2 0 1 2 From Trends 2 Events L U Í S R A S Q U I L H A CEO | AYR Consul:ng Worldwide CMO | IBT The Real:me Web Corp The concepts and ideas submi1ed herein are the intellectual property of AYR Consul:ng and IBT. They are of a strictly conﬁden:al nature and are submi1ed in the understanding that they are to be considered by the recipient(s) in the strictest of conﬁdence and that no use shall be made of said concepts and ideas, including communica:on to any third party without AYR Consul:ng’s express prior consent and/or payment of related professional services fees in full. 23 Novembro 2012 www.ayr-‐consul<ng.com | www.ayr-‐insights.com | www.real<me.co Lisboa | São Paulo | Miami | Madrid | Los Angeles | London |

Palestra no Eneoge feita em Nov 12 - Trends in Events

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Palestra no Eneoge feita em Nov 12 - Trends in Events