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The	Importance	of	
Monitoring																									
for	ITSM	and	DevOps
Visibility,	transparency	and																														
IT	transformation
Presented	for	ITSM	Academy	by
eG Innovations
John	Worthington,	Director	Product	Marketing
201.826.1374	 john.worthington@eginnovations.com
About	eG Innovations
6/14/17 Copyright	eG	Innovations 2
eG Innovations	is	a	provider	of	enterprise-class	performance	management	
products	that	provide	complete	visibility	across	every	layer	and	every	tier	of	
dynamic	&	complex,	cloud,	virtual	and	physical	IT	environments	to	reliably	
deliver	mission-critical	business	services.
Worldwide	Locations
What	we	do...
Public
Private
Hybrid
Application	Health
Infrastructure	Health
Business	Transaction	Health
Create	Order Create	Invoice Ship	Product
Order
Service
Invoice
Service
Logistics
Service
Digital	Business	Service
Legacy	Data	
Center
Private	Cloud	
Services
Public	Cloud	
Services
Real	User	Monitoring	|	Synthetic	Monitoring
Business	Transaction	Tracing
Topology	Discovery	|	Code-Level	Correlation
Pre-Emptive	Alerting	|	Automated	Diagnostics
Capacity	Planning	|	Right-Sizing	
6/14/17 Copyright	eG	Innovations 3
Agenda
• What	is	IT	Transformation?
• What	is	IT	monitoring?
• Role	of	IT	monitoring	in	IT	transformation
• Leveraging	IT	monitoring	for	organizational	success
• Conclusion
6/14/17 Copyright	eG	Innovations 4
White	Paper
• A	companion	White	Paper	is	
available	to	all	participants
6/14/17 Copyright	eG	Innovations 5
What	is	IT	transformation?
The	importance	of	monitoring	for	ITSM	and	DevOps
6/14/17 Copyright	eG	Innovations 6
Types	of	organizational	change
• Developmental
• Improves	what	you	are	currently	doing	rather	than	creates	something	new
• Transitional
• Replaces	“what	is”	with	something	completely	new;	requires	designing	and	
implementing	a	“new	state”	
• Transformational
• Future	state	is	unknown	when	you	begin;	determined	through	trial	and	error	
as	new	information	is	gathered
• People	and	culture	must	change	to	implement	it	successfully;	new	mindsets	
and	behaviors	are	required
6/14/17 Copyright	eG	Innovations 7
1Change	Leader’s	Handbook
Transformational	change
• Requires	shift	in	organizational	culture,	behavior	and	mindsets
• Resulting	new	state	is	uncertain	at	the	beginning;	emerges	as	a	result	of	the	
change	effort
6/14/17 Copyright	eG	Innovations 8
Transformational	
Change1
• Wake-up call
• Changes	in	mindsets,	culture
• Greatest	degree	of	uncertainty
Transitional	
Change
• Programs	/	Implementation2 (business	&	human	objectives	
met)
• Boundaries	may	be	uncertain
• Significant	stakeholder	management
Developmental	
Change
• Projects /	Installation	(on-time,	on-budget,	technical	
objectives	met)
• Process	adaptation	&	improvement
1Change	Leader’s	Handbook
Transformation	
requires	an	
integrated	
approach	to	
people,	process	
and	tools
2 Implementation	Management	Associates,	Inc.
IT	transformation
• ITSM is	about	changing	mindsets	– achieving	a	services	orientation
• DevOps is	about	culture	shift	– collaboration,	feedback	and	continuous	learning
6/14/17 Copyright	eG	Innovations 9
Transformational	
Change1
Transitional	
Change
Developmental	
Change
1Change	Leader’s	Handbook
Knowledge	Spirals
Visibility,	transparency	and	IT	transformation
• Effective	monitoring	accelerates	the	DIKW	cycle
• DevOps’	amplifying	and	accelerating	feedback	is	also	dependent	on	effective	
monitoring
6/14/17 Copyright	eG	Innovations 10
Transformational	
Change1
Transitional	
Change
Developmental	
Change
1Change	Leader’s	Handbook
Knowledge	Spirals
IT	transformation
• ITSM is	about	changing	mindsets	– achieving	a	services	orientation
• DevOps is	about	culture	shift	– collaboration,	feedback	and	continuous	learning
6/14/17 Copyright	eG	Innovations 11
Transformational	
Change1
Transitional	
Change
Developmental	
Change
1Change	Leader’s	Handbook
IT	transformation	is	a	complete	overhaul	of	an	organization's	
information	technology	(IT)	systems.	IT	transformation	can	involve	
changes	to	network	architecture,	hardware,	software	and	how	
data	is	stored	and	accessed.	Informally,	IT	transformation	may	be	
referred	to	as	"rip	and	replace."
“The	bottom	line	is	
that	CIOs	need	to	get	
a	grip	on	the	concept	
or	risk	being	perceived	
as	mush-mouthed	
jargonizers”	
– CIO	Insight
IT	transformation
• ITSM is	about	changing	mindsets	– achieving	a	services	orientation
• DevOps is	about	culture	shift	– collaboration,	feedback	and	continuous	learning
6/14/17 Copyright	eG	Innovations 12
“...many	large	IT	implementations	fail	because	they	
require	a	mindset	and	culture	change	that	does	not	
occur,	i.e.,	the	new	systems	require	people	to	share	
information	across	strongly	held	boundaries	or	put	the	
needs	of	the	enterprise	over	their	own	turf	agendas.”
Linda	Ackerman	Anderson;	Dean	Anderson.	The	Change	Leader's	Roadmap:	How	to	Navigate	Your	Organization's	Transformation	(J-B	O-D
(Organizational	Development))	(Kindle	Location	142).	Kindle	Edition.
What	is	IT	transformation?
• A	system-wide	process
• Values-Based
• Collaborative
• Based	on	behavioral	science	knowledge
• Focused	on	adaptive	development,	
improvement	and	reinforcement	
• Improving	organizational	effectiveness
Scope: Strategies,	structures,	processes,	
people,	culture,	and	other	features	of	
organizational	life
6/14/17 Copyright	eG	Innovations 13
Courtesy	ITSM	Academy
Organizational	Development
• IT	transformation	is	about	
organizational	development,	and	
PEOPLE	are	at	its	heart
• TRUST	is	critical	to	
transformation
• TRANSPARENCY	is	critical	to	trust
What	is	IT	monitoring?
The	importance	of	monitoring	for	ITSM	and	DevOps
6/14/17 Copyright	eG	Innovations 14
Monitoring	is	a	broad-based	activity...
• Monitoring	takes	place	at	many	different	levels	and	from	many	
different	perspectives
• People
• Training	and	development,	performance	management
• Process
• Program/Project	Management,	Business/IT	Process	Management
• Technology
• IT	services,	applications,	infrastructure
6/14/17 Copyright	eG	Innovations 15
Our	primary	focus	today	will	be	on	the	monitoring	of	IT	services	and	
the	associated	application	and	infrastructure	technologies.
Technology	monitoring	must	‘connect	the	dots’	between	service	abstractions	and	
the	underlying	technology	components...
...between and	within components.
What	technology	monitoring	does...
6/14/17 Copyright	eG	Innovations 16
• What’s	the	cause	of	a	
performance	issue?
• What	is	happening	right	
now?
• What	is	the	trend?
• Did	my	test	pass?
• Is	there	a	security	threat?
• What’s	the	impact	of	this	
change?
• Who	should	be	notified?
• What	action	should	I	take?
• ...
Traditional	
Data	Center
But	there	are	hundreds	of	monitoring	tools...	
What	technology	monitoring	does...
6/14/17 Copyright	eG	Innovations 17
• Stress	testing	tools
• Debugging	&	optimization	
tools
• Infrastructure	&	application	
monitors
• Project/Program	monitoring
• Diagnostic	tools	(i.e.,	sniffers,	
etc.)
• Administration	tools	(i.e.,	
device	specific)
• Alarm/notification	
management
...used	by	many	different	people	and	processes	and	for	different	purposes	along	
the	lifecycle...
What	technology	monitoring	does...
6/14/17 Copyright	eG	Innovations 18
• Product	Owners
• Service	Owners
• Designers
• Developers
• Testers
• Architects
• Engineers
• Deployment	Staff
• SMEs
• Service	Desk
...which	can	result	in	a	highly	fragmented	monitoring	environment,	resulting	in...
What	technology	monitoring	does...
6/14/17 Copyright	eG	Innovations 19
End-to-End	IT	ServiceEnd	User	Experience
APM	Tools
Debugging
Infrastructure
Cloud	Tools
ITSM	Suites
Freeware
...which	can	result	in	a	highly	fragmented	monitoring	environment,	resulting	in...
What	technology	monitoring	does...
6/14/17 Copyright	eG	Innovations 20
End-to-End	IT	ServiceEnd	User	Experience
APM	Tools
Debugging
Infrastructure
Cloud	Tools
ITSM	Suites
HELP!
Not	My	
Problem
Not	My	
Problem
Not	My	
Problem
Not	My	
Problem
Not	My	
Problem
...the	Not	My	Problem	syndrome!
Freeware
Not	My	
Problem
https://devops.com/not-problem-big-problem-devops-teams/
• Monitoring	is	closely	related	to	ITIL©’s	Event	Management
• Detect	events,	make	sense	of	them and	determine	control	action
• Event	Management	provides	the	trigger	for	many	other	ITIL©
processes
What	ITSM	and	ITIL®	say	about	monitoring
6/14/17 21
ITIL© Service	
Design
Service	
Transition
Service	
Operation Monitoring	and	event	
management	focused	on	
operational	monitoring	
and	control
Copyright	eG	Innovations
What	ITSM	and	ITIL®	say	about	monitoring
6/14/17 Copyright	eG	Innovations 22
• The	measurement	and	control	of	
services	is	based	on	a	continual	
cycle	of	monitoring,	reporting	and	
subsequent	action
• Fundamental	to	the	delivery,	
support	and	improvement	of	
services
• Performed	by	service	operation	
functions,	but	provides	a	basis	for	
setting	strategy,	designing	and	
testing	services	and	achieving	
meaningful	improvement
Monitor	&	Control	Loop,	ITIL	CSI
What	DevOps	says	about	monitoring
6/14/17 Copyright	eG	Innovations 23
DevOps
Plan	&	
Build
Release Operate
• Monitoring	'shifting	left'	to	catch	errors	early	and	often
• Monitoring	and	design	for	self-healing	IT	services
Acceleration	through	the	lifecycle...
...test	&	monitoring	SHIFT-LEFT
What	else	DevOps	says	about	monitoring...
6/14/17 Copyright	eG	Innovations 24
“...almost	all	of	the	tools	focus	has	been	on	
the	pre-production	provisioning	process,	
but	with	increasingly	mature	DevOps	
programs	the	requisite	post-deploy	
feedback	loop	will	now	receive	greater	
attention.	...”
Cameron	Haight	Research	VP,	IT	Operations,	
Gartner
http://www.devopsdigest.com/2017-devops-predictions-1
Visibility,	transparency	and	analytics
• Analytics	provide	actionable	
knowledge
• Accelerates	remediation,	
learning	and	transparency
• Data	must	be	provided	in	a	real	
time,	service	oriented	context
• Improves	visibility
Making	End-to-End	IT	Services	Visible:	Integrating	Monitoring	and	Event	management	with	the	Service	Lifecycle
©Third	Sky,	Inc.
Circle
Of
TRUST
Transparency’s	needed	to	be	in	the	circle	of	trust!
6/14/17 Copyright	eG	Innovations 25
Leveraging	IT	monitoring	for	
organizational	success
The	importance	of	monitoring	for	ITSM	and	DevOps
6/14/17 Copyright	eG	Innovations 26
1. Know	your	starting	point
• People – Roles,	skillsets,	
organizational	landscape
• Process – ITSM/DevOps	
capability/maturity
• Tools – Current	inventory	of	
monitoring	tools
Monitoring	projects	must	anticipate	people	and	process	interfaces
6/14/17 Copyright	eG	Innovations 27
Customer-Facing IT	Services
Systems	of	Innovation
Systems	of	Differentiation
Systems	of	Record
Cloud	
Enabled
Cloud	
Native
• Cloud-first	applications
• Different	dependencies	to	
consider	
• Back-end	integrations
Traditional	applications	
(monolithic)	•
More	dependencies	•
Larger	teams	•
1. Know	your	starting	point:	
analyze	your	environment(s)
Hardware/Physical	Resources
NET
WEB
APP
DB
Legacy
Hardware/Physical	Resources
Virtual	Infrastructure
APP APP APP
DB
Virtualized
Hardware/Physical	Resources
Resource	Management	/	
Scheduling
Containers	/	Packaging
Service	Layer
Application	Framework	/	
Business	Logic
Cloud	Native	
6/14/17 Copyright	eG	Innovations 28
2. Agree on	service	measurement	priorities
• Services	provide	the	context	needed	to	understand	business	impacts	
and	dependencies
• Services	can	provide	focus	across	process	groups,	stakeholders	and	
service	lifecycle	stages
• Could	include:
• Customer-Facing	IT	Services
• Business	transaction	health	/	End	User	Experience
• Supporting	IT	Services
• Application	health
• Infrastructure	health
6/14/17 Copyright	eG	Innovations 29
2. Agree on	service	measurement	priorities
• What	do	you	want	to	measure?
• A	specific	device	or	component?
• Application	code?
• End-to-end	IT	services?
• The	scope	will	impact	your	monitoring	
shortlist!
• Don’t	confuse	top-down	design	with	
bottom-up	instrumentation
• Where	are	your	greatest	costs?
• In	most	cases	making	sense	of	events	a	
across	end-to-end	IT	services	is	where	the	
greatest	potential	for	improvement	lie
6/14/17 Copyright	eG	Innovations 30
3. Establish	initial	baselines
• Baselines	are	a	best	practice	for	both	traditional	and	cloud	
deployment	options
6/14/17 Copyright	eG	Innovations 31
Business	Transaction	Health
Application	Health
Infrastructure	Health
End-to-End	IT	ServiceEnd	User	Experience
4. Validate	tool	analytics
• Analytics	is	the	discovery,	interpretation,	and	communication	of	
meaningful	patterns	in	data
• Helps	answer:
• What	happened?
• How	or	why	did	it	happen?
• What’s	happening	now?
• What	is	likely	to	happen	next?
6/14/17 Copyright	eG	Innovations 32
• A	service	deliberately	abstracts	the	operational	aspects	of	a	business	
capability,	because	customers	don’t	care	about	your	business	
processes	--- value	lies	in	the	outcomes customers’	desire!
• Services	provide	the	context needed	to	understand	business	impacts	
and	dependencies
Connecting	the	dots	between	service	
abstractions	and	the	underlying	
components	is	where	the	devil	meets	
the	details...
4. Validate	tool	analytics:
services	orientation	and	context
6/14/17 Copyright	eG	Innovations 33
4. Validate	tool	analytics
• Event	correlation
• Makes	sense	of	events
• Often	confused	with	filtering
• Effectively	differentiates	between	cause	and	effects
• Analytics
• Metric	aggregation
• Trending,	capacity	planning
• Post-factor	diagnosis
• Artificial	intelligence
• Machine	learning	(i.e.,	self-learning	thresholds	and	predictive	analytics)
6/14/17 Copyright	eG	Innovations 34
Conclusion
The	importance	of	monitoring	for	ITSM	and	DevOps
6/14/17 Copyright	eG	Innovations 35
Importance	of	monitoring	for	ITSM	and	DevOps
• ITSM,	DevOps	and	IT	transformation	are	about	organizational	
development,	and	PEOPLE	are	at	its	heart
• TRUST	is	critical	to	transformational	change
• You	can’t	be	in	the	‘circle	of	trust’	without	TRANSPARENCY
• Data	provided	in	a	service	oriented	context	leads	to	information	and	
visibility
• Analytics	provides	actionable	knowledge	and	leads	to	transparency
• Effective	monitoring	accelerates	the	DIKW	cycle
• DevOps’	amplifying	and	accelerating	feedback	is	also	dependent	on	
effective	monitoring
6/14/17 Copyright	eG	Innovations 36
Leveraging	monitoring	for	success
1. Know	your	starting	point
2. Agree	on	service	
measurement	priorities
3. Establish	initial	baselines
4. Validate	Tool	Analytics
6/14/17 Copyright	eG	Innovations 37
Additional	resources
We	are	Strategic	Advisors	to	the	C-Suite	– and	have	been	for	over	35	years.	We	provide	an	integrated	
System	of	Transformation	that	delivers	breakthrough	in	business	results,	culture,	leadership,	and	teams,	
while	developing	world-class	change	leadership	capability.	http://www.beingfirst.com/
6/14/17 Copyright	eG	Innovations 38
Implementation	Management	Associates,	Inc.	(IMA)	is	an	international	consulting	firm	that	guides	
organizations	through	all	types	of	complex	or	large-scale	change	and	implementations.	Our	proprietary	
Accelerating	Implementation	Methodology	(AIM)	has	been	applied	extensively	in	Fortune	500	companies	
and	around	the	world.	http://www.imaworldwide.com/
Total Performance Visibility
eG Innovations	was	one	of	the	earliest	vendors	to	explore	the	performance	challenges	that	virtualization	
and	cloud	computing	introduce.	eG Innovations	products	include	the	only	truly	virtualization-aware	root-
cause	diagnosis	technology	in	the	industry	today.	Our	patented	automatic	root-cause	diagnosis	
technology	is	designed	for	dynamic,	inter-dependent	physical,	virtual	and	cloud	infrastructures	where	
proactive	monitoring	and	rapid	diagnosis	of	problems	is	a	challenge.	https://www.eginnovations.com/
Questions
6/14/17 Copyright	eG	Innovations 39
More	Details
http://www.eginnovations.com/freetrial
Send	an	Email
Info@eginnovations.com
Call	Us
+1	(866)	526	6700
Total Performance Visibility

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