Intelligent Video Solutions/ Headshift Presentation June16, 20091. The Next Wave:
Video, Its Not Just for
YouTube Anymore
Linda Sedloff Orton
President & Chief Creative Officer
Intelligent Video Solutions
2. B2B Video
Forrester Research, eMarketer, comScore
Expert perspectives from John Medina, Albert
Mehrabian, Paul Gladen
Examples of recruitment, marketing and
communications web videos
Linda Sedloff Orton, IntelligentVideoSolutions.com © 2009
3. Forrester
“Tap the Potential of YouTube
for the Enterprise” Jan 13, 2009
Consumer generated video is exploding
Media formats and video players are everywhere
comScore research: 100 million US consumers
watched 13.6 billion videos on YouTube alone (in
October 2008)
Technology Populism
Linda Sedloff Orton, IntelligentVideoSolutions.com © 2009
4. “Unlock the Potential of Employee-Generated Videos
for HR Initiatives”, Feb 17, 2009
Specific potential to:
Retain tribal knowledge
Build inexpensive training materials
Support onboarding process
Enhance recruitment brand
Linda Sedloff Orton, IntelligentVideoSolutions.com © 2009
6. Types of Business Videos
Recruitment – Creative, Personal, Scripted
Business Development – Formal, Educational, Clients
Branding – Linked, Message based, Ad-like
Communications/Training – Traditional, Historical,
Cost-Effective, Educational
Linda Sedloff Orton, IntelligentVideoSolutions.com © 2009
7. Unusual Branding
http://www.youtube.com/watch?v=6_MF11QYyjk
Linda Sedloff Orton, IntelligentVideoSolutions.com © 2009
8. John Medina
Introduction
12 rules for “Surviving and Thriving at
Work, Home and School”
Relevance to video?
10 Minute Teaching Model =
2.5 minute video
ECS – Emotionally Competent
Stimuli
Linda Sedloff Orton, IntelligentVideoSolutions.com © 2009
9. Clever Recruiting
http://www.youtube.com/born2consult
Linda Sedloff Orton, IntelligentVideoSolutions.com © 2009
10. PracticeView™ - Video Trends
Muzeview Competitive Intelligence
The Emergence of Video – May 2009
Analysis of law, accounting and consulting firm use of video in marketing:
• Video is on a long term upward trend in professional services marketing
• The 120 firms monitored produced 103 videos during Q1 2009
• The 120 firms monitored produced 147 videos in all of 2008
Linda Sedloff Orton, IntelligentVideoSolutions.com © 2009
11. What Makes a Video Viral?
“Less than 1% of [professional services
firms] marketing outputs are currently
video. This number is poised to explode in
the coming years.”
- Paul Gladen, President and Founder, Muzeview, Missoula,
MT
http://lsorton.wordpress.com
Linda Sedloff Orton, IntelligentVideoSolutions.com © 2009
12. Business Development
http://www.muzeview.com
Linda Sedloff Orton, IntelligentVideoSolutions.com © 2009
13. Video is appealing to our brains because of
its motion, our short attention spans, and
accepted non-verbal communication styles.
Professor Albert Mehrabian’s communication model – over simplified and
misquoted – the gist for spoken communications developed in 1964 at UCLA
Mehrabian’s findings of the “message pertaining to feelings and attitudes”
7% are the actual words spoken
38% is the way the words are said
55% is in the facial expression
Linda Sedloff Orton, IntelligentVideoSolutions.com © 2009
14. Video SEO
Video can live on a firm’s site but should also live as
part of the web
Video SEO is different than regular SEO
Your rankings for Video will show up much higher than
a regular web page will
http://video.google.com/videosearch?q=corporate+speaker+women+leadership&em
Linda Sedloff Orton, IntelligentVideoSolutions.com © 2009
15. If a picture is
worth a thousand words,
a video will communicate
your entire story
- linda sedloff orton
Linda Sedloff Orton, IntelligentVideoSolutions.com © 2009