After months of uncertainty, rollercoaster sales, and seismic shifts in business priorities, it’s time to focus on our annual Super Bowl of commerce, the holidays. The pandemic has wreaked havoc on every industry and led to major shifts in consumer behavior. With the accelerated adoption of online shopping over the last few months, you’d be foolish to not put many of your eggs in the ecommerce basket for the holidays. Join Lucidworks as we talk holiday preparedness with our customer, KUHL, the premier brand for high performance, stylish apparel for the most active outdoor lifestyles. In this webinar, we’ll cover: -How KUHL is preparing its business and website for the holiday season – especially the critical Black Friday weekend -What risks and opportunities to keep in mind as you plan for ahead of the Super Bowl of commerce – and into 2021 -Why KUHL selected Fusion to power its fastest-growing channel Featuring Timothy Boyle Ecommerce Officer, KUHL Peter Curran General Manager, Digital Commerce, Lucidworks Garrett Schwegler Program Manager, Digital Commerce, Lucidworks

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Holiday Readiness
H O W T O P R E PA R E F O R T H E M O S T
C R I T I C A L T I M E O F T H E Y E A R
June 24, 2020
Tim Boyle, Kuhl
Garret Schwegler, Garrett.Schwegler@Lucidworks.com
Peter Curran, Peter.Curran@Lucidworks.com

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Today’s Speakers
Peter Curran
General Manager
Digital Commerce
Garrett Schwegler
Program Manager
Digital Commerce
Timothy Boyle
Ecommerce Officer

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Agenda
• What is KUHL?
• Lucidworks Fusion for KUHL.com
• KUHL’s Holiday Readiness
• Edge Out the Competition
• Q&A

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KÜHL
B O R N I N T H E M O U N TA I N S

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B O RN IN T H E
MO UN TA IN S
Salt Lake City, UT
Premium quality, stylish,
technical apparel
KUHL Stores, Commerce,
Retail Partners, Catalog

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WH Y LUCID WORKS
FUS IO N ?
• More than a transaction
• Commerce experts
• End-to-end product
discovery platform
• Scale to vision

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Holiday Readiness
H O W K U H L I S P R E PA R I N G F O R T H E R U S H

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T HE FUNNEL
CUS TO MER ACQ UIS IT IO N
PRO D UCT D IS COV ERY
CH ECKO UT
FUL FILLMEN T

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KUHL Holiday Preparedness
Continuous Improvement
Traffic
SEO / SEM
Email
Product Discovery
Tuning Fusion Search
Fusion Recommenders
Personalization
Segmentation
Checkout
Payment Options
Guest Checkout
Chatbot
Customer Service
Analyzing Dispositions

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Edge out the
Competition
N E W A N D P R O V E N P R A C T I C E S T O W I N
T H I S H O L I D AY S E A S O N

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• Leverage signals and ML
• Reduce cost per click
• Drive higher intent traffic
• Improve ROAS
Optimize Search
Engine Marketing
Competing on head keywords is expensive

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Scorecarding
• Manually score top search results, identify
themes, solve for themes, score again
NDCG
• Measure engagement, optimize algorithms,
measure again
Quepid
• Automated evaluations across unlimited
number of queries
Tune the
Search Engine

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Customer and product support
Reduce operational costs
Scale surges
Crowdsource feedback
Support voice and NLP
Enhance Your
Chatbot Experience
Staff-Up Virtually with Smart Answers

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Learn More
R E A D T H E B LO G S
When In-Person Shopping Isn’t an Option
H T T P S : // L U C I D W O R K S .C O M / P O S T/AC T I O N A B L E - E C O M M E RC E - M E T R I C S /
Best Practices to Prepare for the Holiday Shopping Season
H T T P S : // L U C I D W O R K S . C O M / P O S T/ B E S T- P R A C T I C E S - H O L I D AY- S H O P P I N G -
S E A S O N /
C O N TA C T U S : H T T P S : // L U C I D W O R K S . C O M / C O N TA C T/
Check out these resources to learn more!

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Audience Q&A
?

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THANK YOU