2. TECHNORATI MEDIA * Quantcast & Google analytics, deduplicated ; ** comScore November, 2009 Who we are The largest social media ad network 130 million monthly unique visitors * 5 th largest social media property ** What we do Big impact brand advertising High response performance advertising Social media How we do it 500 premium blogs & social networks Audience targeting + proprietary “Cmads” ad units Combine the strengths of 3 network models
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4. COMBINING STRENGTHS OF 3 NETWORK MODELS Engagement of social networks & blogs The scale and connectivity of a large social network Viral influence of bloggers & social networks Cmads with conversational content Scale & efficiency of large reach / data ad networks Audience targeting: demo, contextual, behavioral, retargeting Branding & direct response Cmad “social ads” on Top 1000 mainstream sites Branding impact of a premium site rep network 500 premium social media sites Large format display ads Custom sponsorships CMADS target consumers with conversations AD AD AD AD AD AD SocNet Blog
18. The Sony Webbie HD camera made me a rockstar at SXSW. I carried that camera everywhere and pretty much every person that I encountered said "WHAT KIND OF CAMERA IS THAT?!?" When I was using it people would say "woah, cool, it is so small! It takes pictures too! How much is it?". In fact, I was so afraid to leave it anywhere, because i knew- from the insanely envious responses I got from people - that if I put it down for a second, someone would take it! ~Julia Roy “ I am loving the Sony camera. First, I didn't tell you, but it drew a lot of attention, both for the device itself and the camera. Everyone in the Techset blogger lounge at SXSWi had heard about it and had questions. And they loved the orange! ” ~Jolie O ’ Dell
