Travel 2.0 - Key aspects and emerging trends
•
0 likes•1,029 views
Online marketing for travel industry in Finland. Presentation for Kajaani AMK SLOK seminar.
Recommended
Recommended
More Related Content
Viewers also liked
Viewers also liked (17)
More from LumoLink
More from LumoLink (20)
Recently uploaded
Recently uploaded (20)
Travel 2.0 - Key aspects and emerging trends
- 1. Travel 2.0 ^_^ Key aspects and emerging trends Kajak SLOK seminar 25.5.2011
- 4. SERVICES Web development Online marketing Training We are also developing a secret product :)
- 5. PROJECT SPOTLIGHT: UNIX- TUTORIALS • Category • Search engine optimization • Client • Internal project • URL • www.unix-tutorials.com
- 6. PROJECT SPOTLIGHT: UNIX- TUTORIALS • Created in 2 weekends • Statistics for past 6 month • Over 100 000 visitors • Visitors from 204 countries • 71,91% of traffic from search engines • Marketing budget: 0€
- 7. PROJECT SPOTLIGHT: JONGLA PORTAL • Category • Web portal • Client • Jongla Oy • URL • www.jongla.com
- 8. PROJECT SPOTLIGHT: ANTON & NINA • Category • Search engine optimization for an e- commerce site • Client • Antoniina Oy • URL • www.antonnina.com
- 9. PROJECT SPOTLIGHT: ANTON & NINA • Total revenue increase +145,87% • Total conversion rate increase +197,31% • Revenue increase from search engines +264,23% • Increase in organic search engine traffic +27,74% • Conversion rate increase for search engine traffic +196.61% • Total increase in visits +25,81% Definition: Conversion rate is percentage of clicks that result in a commissionable activity (sale or lead)
- 10. PROJECT SPOTLIGHT: UBI WEB APP • Category • Custom web application • Client • Oulu city
- 11. PROJECT SPOTLIGHT: 65 DEGREES NORTH • Category • Optimizing the site for mobile devices • Client • 65 Degrees North / City of Oulu • URL • www.65degreesnorth.com
- 12. Before we had travel agents
- 13. Now we have Internet
- 15. Desire Research Purchase Trip Post trip
- 16. Desire
- 22. Research
- 26. Purchase
- 27. PURCHASE PROCESS • Encourage people to share the deal • Consider using GroupOn like services • Offer some complimentary service / gift • Makes price comparison much harder • Make next purchase even easier • Calculate conversion rate and employ A/B testing
- 28. Travel
- 29. “Analysts believe that, based on the current rate of change and adoption, the mobile web will be bigger than desktop Internet use by 2015.” -- Source: Morgan Stanley analysis 2010
- 34. Post trip
- 35. POST TRIP SURVEY • Did you like your trip? • Would us recommend it to your friend? • If you answered no please let us know why
- 36. AGGREGATE • You should aggregate user generated content • Reviews • Multimedia • Tips & Tricks
- 37. Services Content Products Your website (Value) (Monetization) Conversion
- 38. GOOD CONTENT MANAGEMENT ALLOWS YOU TO • Edit content yourself • Doesn’t vendor lock you • Is search engine friendly • Allows you to modify it to fit your needs • Well supported
- 39. ANALYZE ANALYZE ANALYZE...
- 42. STATISTICS - FB
- 43. GOOGLE WEBMASTER TOOLS Should reflect keywords you want to rank for
- 44. GOOGLE ANALYTICS ECOMMERCE
- 45. GOOGLE ANALYTICS ECOMMERCE
- 48. COOLHAUS
- 49. EXAMPLE
- 51. WHAT COULD THEY DO BETTER • Offer complimentary gifts to those that check-in using social networks • Integrate Facebook which allows them to stay in touch with clients • Encourage people share their experience in the hotel • Monitor rating sites • Advertise to Russians and provide content in Russian • Create a search engine optimized content creation plan • Calculate return on investment for different marketing channels • Syndicate local events from other sources
- 52. ONLINE MARKETING SHOULD BE IN THE CORE OF YOUR BUSINESS
- 53. THANK YOU! Connect with me via Email / Twitter / LinkedIn / Facebook / FriendFeed Follow LumoLink on: Twitter / LinkedIn / Facebook / FriendFeed www.lumolink.com