Beth Wilson of Mahaffey Tent and Party Rental shared this presentation to the Social Expedition breakfast after attending SES in NY 2011.

2. Social Media Metrics SEO Tools Goals! Conversions! Facebook Twitter YouTube … and more! Mobile Marketing 2011 Search Engine Strategies Conference

3. Social Media How does it affect search marketing?

5. Facebook Targeting Tactics

7. Ask Good Questions Report the News Manage the Community Cross Socialization Promote the Actual Facebook URL Brand It. Message It. Page/Profile Image Report It! Create a “Newsroom” Tab Mix and Mingle In Other Communities #1 #8 #7 #6 #5 #4 #3 #2 #9 #10 10 PR Things You Can Do Now on Facebook Distribute It! Facebook-Friendly Press Releases Pitch It! Media Relations Happens on Facebook TOP

9. Twitter 2.0 Creating and Distributing the Message

15. Advanced Video Tactics for YouTube Production Values - UGC - Cheap - Professional - Broadcast Marketing Strategy - Social media - Branded content - Product placement - Paid ads/Content networks - Audience segmentation Measuring Success - Social sharing - Search visability - Web to TV

16. Social Media Metrics

23. Internet Marketing Tools

31. Social Media Metrics SEO Tools Goals! Conversions! Facebook Twitter YouTube … and more! Mobile Marketing Thanks for having me!