“There is no mobile web”, said Stephen Hay. Agreed . “There is no mobile context”, added Stephanie Rieger. And Jeff Eaton. And Karen McGrane. Or is there? I believe there is no single mobile context. However, top tasks research for one of the four major University Medical Centres in the Netherlands showed that that people who visit the hospital’s site from their home, office or medical practice, have different top tasks compared to people who are either on their way to or in the hospital for an appointment or visit. Top tasks being different from one context to the other not only demands a mobile or location-optimised (responsive) site, but it also warrants context-specific or responsive content. Content that may not only shift or change priority, based on (mobile or other) context, but perhaps to even change altogether.

1. To p U s e r Ta s k s i n
’ S t a t i c ’ a n d ‘ M o b i l e ’
C o n t e x t s
P h o t o b y A c i d P i x — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / a c i d p i x / 5 7 2 1 9 3 4 1 0 8 /
C h r i s t i a a n W. L u s t i g
s e n i o r s t r a t e g i s t , re s e a rc h & s t r a t e g y d i re c t o r a t S a b e l O n l i n e
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t
@ChristiaanWLstg

2. H o o f d t e k s t - n i v e a u é é n
H o o f d t e k s t - n i v e a u t w e e
H o o f d t e k s t - n i v e a u d r i e
P h o t o b y R o b S p o t s — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / 9 3 3 8 8 1 5 7 @ N 0 7 / 9 0 0 0 5 6 3 4 4 6 /@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t

3. H o o f d t e k s t - n i v e a u é é n
H o o f d t e k s t - n i v e a u t w e e
H o o f d t e k s t - n i v e a u d r i e
@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t

4. – S t e p h e n H a y
“There is no mobile web”
P h o t o b y I n d i g o S k i e s P h o t o g r a p h y — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / i n d i g o s k i e s / 6 5 2 3 2 7 5 5 1 3 /@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t

5. – S t e p h a n i e R i e g e r, J e ff E a t o n ,
K a re n M c G r a n e e t a l .
“There is no mobile context”
@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t

6. H o o f d t e k s t - n i v e a u é é n
H o o f d t e k s t - n i v e a u t w e e
H o o f d t e k s t - n i v e a u d r i e
P h o t o b y G r a e m e M a c l e a n — h t t p s : / / w w w. f l i c k r. c o m / p h o t o s / g e e 0 1 / 2 1 9 0 9 0 3 2 2 6@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t

7. P h o t o b y A n d ré M u t a n g s — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / m u t a n g a - p h o t o g r a p h i e / 8 0 5 3 2 2 9 0 4 8 /@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t

8. 0%
15%
30%
45%
60%
Dec 2012 Jan 2014
55%
45%
@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t
h t t p : / / p e w i n t e r n e t . o rg / C o m m e n t a r y / 2 0 1 2 / F e b r u a r y / P e w - I n t e r n e t - M o b i l e . a s p x

9. 40%
50%
60%
70%
80%
end 2012 Q3 13
72%
60%
@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t
h t t p : / / w w w. t e l e c o m p a p e r. c o m / re s e a rc h / d u t c h - s m a r t p h o n e - u s e r- q 3 - 2 0 1 3 - - 9 7 3 9 6 8

10. “Americans deserve a government that works for them
anytime, anywhere, and on any device.”
– B a r a c k O b a m a , 2 3 M a y 2 0 1 2
P h o t o b y t h e U S A r m y — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / s o l d i e r s m e d i a c e n t e r / 4 0 9 7 6 9 9 7 8 5 /@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t

11. — C a m e ro n M o l l , 9 M a rc h 2 0 0 7 ( ! )
“The importance of comprehending context — circumstances
and conditions that surround a place, thing, or event —
within the mobile environment cannot be overstated.”
P h o t o b y F a ro u q Ta j — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / f a ro u q t a j / 6 7 4 4 8 0 5 5 3 3 /@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t

12. I f t h e re i s s u c h a t h i n g
a s a m o b i l e c o n t e x t , h o w
d o y o u k n o w w h a t i t i s ?
@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t
P h o t o b y E l i o t P h i l l i p s — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / h a c k a d a y / 6 8 4 2 0 2 3 3 1 8 /

13. “… but what they conceal is vital.”
— Aaron Levenstein, 10 November 1951
P h o t o b y U W W R e s N E T — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / u w w re s n e t / 6 2 8 0 8 8 0 0 3 4 /@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t
“Statistics are like bikinis. What they
reveal is suggestive…”

14. @ C h r i s t i a a n W L s t g
Site stats are corrupted by how easy —
or how hard! — it is to find your content.
P h o t o b y U W W R e s N E T — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / u w w re s n e t / 6 2 8 0 8 8 0 0 3 4 /@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t

15. W h a t i f p e o p l e a c t u a l l y
w a n t a d i ff e re n t b o o k ?
P h o t o b y R o o R e y n o l d s — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / ro o re y n o l d s / 2 8 9 9 4 8 6 6 3 1 /@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t

16. H o o f d t e k s t - n i v e a u é é n
H o o f d t e k s t - n i v e a u t w e e
H o o f d t e k s t - n i v e a u d r i e
Long Tail versus Long Neck
P h o t o b y C o l i n t h e S c o t t — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / c o l i n t h e s c o t / 9 4 8 0 2 2 4 8 9 3 /@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t

17. F a c t s ,
n o t
o p i n i o n
@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t

18. @ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t
4-6 top tasks
20% of points
40-60 bottom tasks = 20% points

19. H o o f d t e k s t - n i v e a u é é n
H o o f d t e k s t - n i v e a u t w e e
H o o f d t e k s t - n i v e a u d r i e
@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t

20. O n e o f t h e f o u r m a j o r
U n i v e r s i t y M e d i c a l C e n t e r s
i n t h e N e t h e r l a n d s
P h o t o b y Yv o P l u y m a k e r s — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / y v o - p l u y m a k e r s / 3 7 4 3 9 9 1 1 8 4 /@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t

21. O n t h e g o o r o n t h e c o u c h ?
P h o t o b y A n d re a Wre n — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / m i s s u s _ m o p / 2 4 2 2 9 2 5 6 2 /@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t

22. H o o f d t e k s t - n i v e a u é é n
H o o f d t e k s t - n i v e a u t w e e
H o o f d t e k s t - n i v e a u d r i e
I n w h i c h s i t u a t i o n d o y o u m o s t o f t e n v i s i t t h e U M C
w e b s i t e ?
a. F ro m h o m e
b. F ro m m y o ff i c e o r p r a c t i c e , o r f ro m m y w o r k
p l a c e i n t h e h o s p i t a l
c. O n m y w a y t o t h e h o s p i t a l
d. I n t h e h o s p i t a l f o r a n a p p o i n t m e n t , v i s i t o r
a d m i s s i o n
@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t

23. Home
Offce, practice
On my way
In the hospital
0 500 1000 1500 2000
208
7
615
1.875
@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t

24. To p t a s k s i n ‘ s t a t i c ’ c o n t e x t
# TA S K C . % C . TA S K S
1 Treatment 4.6% 1.2%
2 Disease/condition 8.9% 2.3%
3 Contact details 13.2% 3.5%
4 My patient records 16.7% 4.7%
5 Appointments 19.9% 5.8%
6 Scientific research 22.9% 7.0%
7 Referrals procedure 25.9% 8.1%
@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t

25. To p t a s k s i n ‘ m o b i l e ’ c o n t e x t
# TA S K C . % C . TA S K S
1 Appointments 4.1% 1.2%
2 Admission 8.3% 2.3%
3 Disease/condition 12.2% 3.5%
4 Waiting times 16.2% 4.7%
5 Treatments 19.7% 5.8%
6 Examination and diagnosis 23.0% 7.0%
7 Treatment teams 25.9% 8.1%
@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t

26. D i ff e re n c e b e t w e e n ‘ s t a t i c ’ & ‘ m o b i l e ’ c o n t e x t s
# ‘ S TAT I C ’ ‘ M O B I L E ’ D I F F.
1 Treatment Appointments +4
2 Disease/condition Admission +28
3 Contact details Disease/condition -1
4 Viewing and updating my records Waiting times +15
5 Appointments Treatment -4
6 Scientific research Examination and diagnosis +4
7 Referrals procedure Treatment teams +15
@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t

27. O n e o f t h e t w o l a rg e s t re g i o n a l
e l e c t r i c i t y n e t w o r k o p e r a t o r s
i n t h e N e t h e r l a n d s
P h o t o b y N e d e r l a n d i n f o t o ' s — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / d o rd re c h t - h o l l a n d / 1 0 3 8 3 5 2 9 6 0 6 /@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t

28. H o o f d t e k s t - n i v e a u é é n
H o o f d t e k s t - n i v e a u t w e e
H o o f d t e k s t - n i v e a u d r i e
I n w h i c h s i t u a t i o n d o y o u m o s t o f t e n u s t h e
i n t r a n e t ?
a. D u r i n g w o r k i n t h e o ff i c e o r f ro m h o m e
b. D u r i n g w o r k o u t s i d e t h e o ff i c e
@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t

29. Office or home
Outside office
0 350 700 1.050 1.400
158
1.392
@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t

30. H o o f d t e k s t - n i v e a u é é n
H o o f d t e k s t - n i v e a u t w e e
H o o f d t e k s t - n i v e a u d r i e
D o y o u n e e d j o b - re l a t e d i n f o r m a t i o n w h e n y o u ’ re
t r a v e l i n g t o o r f ro m w o r k ?
@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t

31. Yes
No
0 225 450 675 900
874
378
@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t

32. To p t a s k s i n ‘ s t a t i c ’ c o n t e x t
# TA S K C . % C . TA S K S
1 Find a colleague 12.27% 1.08%
2 Write hours 21.10% 2.15%
3 Personal budget 28.52% 3.23%
4 Alliander-wide news 34.95% 4.30%
5 Leave 40.84% 5.38%
6 Share documents 45.90% 6.45%
7 Work instructions and manuals 49.56% 7.53%
@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t

33. To p t a s k s i n ‘ m o b i l e ’ c o n t e x t
# TA S K C . % C . TA S K S
1 Personal budget 12.13% 1.08%
2 Write hours 19.46% 2.15%
3 Leave 26.61% 3.23%
4 Find a colleague 33.39% 4.30%
5 Remuneration and allowances 39.46% 5.38%
6 Logistics and materials catalog 44.02% 6.45%
7 Work instructions and manuals 47.75% 7.53%
@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t

34. D i ff e re n c e b e t w e e n ‘ s t a t i c ’ & ‘ m o b i l e ’ c o n t e x t s
# ‘ S TAT I C ’ ‘ M O B I L E ’ D I F F.
1 Find a colleague Personal budget +2
2 Write hours Write hours
3 Personal budget Leave +2
4 Alliander-wide news Find a colleague -3
5 Leave Remuneration and allowances +6
6 Share documents Logistics and materials catalog +15
7 Work instructions and manuals Work instructions and manuals
@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t

35. “Such a small group won’t do, mister!”
P h o t o b y P n P ! — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / p n p / 5 5 8 8 3 1 5 2 7 8 /@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t

36. @ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t

37. @ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t

38. H o w d o I
d e a l w i t h
a l l t h i s ?
P h o t o b y R e u b e n S t a n t o n — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / a b s e n t / 2 1 5 7 0 5 7 4 7 5 /@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t

39. – S a r a Wa c h t e r- B o e t t c h e r
‘How will you actually know which context
someone is in when they access your site?”
P h o t o b y N a t h a n M e i j e r — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / n p m e i j e r / 8 2 7 2 0 8 7 4 6 2 /@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t

40. D e v i c e ≠ c o n t e x t
P h o t o b y C h r i s — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / c h r i s i n p l y m o u t h / 7 2 7 8 1 1 0 9 0 8 /@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t

41. @ C h r i s t i a a n W L s t g
Task + location + network
+ device ≈ context
P h o t o b y H a a g s U i t b u ro — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / h a a g s u i t b u ro / 7 5 2 6 2 9 0 2 8 6 /@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t

42. 1. W h a t d o e s m y c o n d i t i o n i n v o l v e ?
2. W h i c h t re a t m e n t i s u s u a l l y p re s c r i b e d ?
3. H o w d o I f i n d a s p e c i a l i s t d o c t o r ?
P h o t o b y J a c k A m i c k — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / s p y k e r 3 2 9 2 / 6 3 4 5 9 5 3 3 6 1 /@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t

43. 1. W h e re d o I n e e d t o re p o r t ?
2. W h a t m i g h t I e x p e c t d u r i n g a d m i s s i o n ?
3. A re t h e re a n y d e l a y s w i t h m y a p p o i n t m e n t ?
P h o t o b y J ü rg S t u k e r — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / j s t u k e r / 9 2 3 4 6 0 3 5 0 8 /@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t

44. User
profile
@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t
P h o t o b y D a n i e l G i e s — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / d a n i e l _ g i e s / 5 4 2 7 3 8 6 3 7 6 /

45. 1. W h o h a s t h e e x p e r t i s e t o h e l p m e o n a p ro j e c t ?
2. W h a t ’s t h e l a t e s t c o m p a n y n e w s ?
3. W h i c h d o c u m e n t s d i d m y c o l l e a g u e s s h a re t o d a y ?
P h o t o b y K a i C h a n Vo n g — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / k a i c h a n v o n g / 3 3 3 0 2 8 1 1 3 6 /@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t

46. 1. H o w d o I f i x t h i s i s s u e ?
2. A re t h e s e m a t e r i a l s i n s t o c k ?
3. W h e n i s m y n e x t p a y d u e ?
P h o t o b y M o n u m e n t 0 7 6 — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / m o n u m e n t 0 7 6 / 1 1 4 4 4 6 8 1 3 3 4 /@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t

47. C o n t e n t
c h o re o g r a p h y
P h o t o b y M r T. i n D C — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / m r _ t _ i n _ d c / 4 5 4 1 6 9 4 7 1 3 /@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t

48. – K a re n M c G r a n e
“One well-structured flexible reusable set of
content that can be published to many places.”
P h o t o b y We b d a g e n e — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / w e b d a g e n e / 6 1 4 9 9 5 2 5 7 6 /@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t

49. – K a re n M c G r a n e
“You need human judgment
to decide what actually matters.”
@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t

50. When there’s enough reason to do so,
have different content altogether.
P h o t o b y s a s a . m u t i c — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / s a s 5 / 5 4 1 8 8 8 6 9 3 9 /@ChristiaanWLstg
To p U s e r Ta s k s I n ' S t a t i c ' A n d ' M o b i l e ' C o n t e x t

51. M o n i t o r, t e s t ,
a n d o p t i m i s e …
P h o t o b y P i re l l i — h t t p : / / w w w. f 1 f a n a t i c . c o . u k / 2 0 1 4 / 0 1 / 3 0 / j e re z - t e s t - d a y - t h re e - p i c t u re s / i m g _ 4 2 3 9 /@ChristiaanWLstg
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