9. How Content Marketing Really Works:
Markerter’s
Make
Content
Searcher’s
Find
Content
Searcher’s
Like and
Come Back
10. How Content Marketing Really Works:
Markerter’s
Make
Content
Searcher’s
Find
Content
Searcher’s
Like and
Come Back
Marketer’s
Capture
Information
11. How Content Marketing Really Works:
Markerter’s
Make
Content
Searcher’s
Find
Content
Searcher’s
Like and
Come Back
Marketer’s
Capture
Information
Marketer’s
Customize
Content
12. How Content Marketing Really Works:
Markerter’s
Make
Content
Searcher’s
Find
Content
Searcher’s
Like and
Come Back
Marketer’s
Capture
Information
Marketer’s
Customize
Content
Customers
Come Back
And Buy
13. How Content Marketing Really Works:
Markerter’s
Make
Content
Searcher’s
Find
Content
Searcher’s
Like and
Come Back
Marketer’s
Capture
Information
Marketer’s
Customize
Content
Customers
Come Back
And Buy
30. Six Principles of
Creating Great Content
Be The Buyer
Everything starts with
their challenges, needs
and concerns.
1
31. Six Principles of
Creating Great Content
2 Be Authoritative
Stay in your Sweet Spot,
where you are the expert
and authority and
understand the things
your customers care
about.
32. Six Principles of
Creating Great Content
3 Be Strategic
Consistency is key, pick a
schedule you can keep
and content you can
create.
42. email Jeff, Here are 8 Unconventional Thoughts Just for You.
A Good Subject
Line
43. email Jeff, Here are 8 Unconventional Thoughts Just for You.
A Good Subject
Line Mobile Ready
44. email Jeff, Here are 8 Unconventional Thoughts Just for You.
A Good Subject
Line
Mobile
Ready
Call To
Action
45.
46. A Big Shoutout to:
Velocity Partners
For the Principles of Creating
Great Content
Check them out at:
velocitypartners.co.uk
Rand Fishkin
For the “Way Content
Marketing Really Works”
concept.
Check him out at:
MOZ Blog