1.
Propositions for the Golder Leadership Agenda
10 July 2006 Luz design + communications

2.
Growing your Potential
Proposition for the Golder Leadership Agenda
10 July 2006, Luz design + communications

3.
Golder Leadership Agenda
Concept [Growing your Potential]
Making Connections
The continuous line drawing concept introduces a human dimension to the conference. The illustrations are still
abstract enough, however, to permit a wide range of creative interpretations. Their “hand-drawn” quality underscores
a human, people-oriented approach to leadership. In fact, the continuous, flowing lines are reminiscent of individual
signatures: the shaping, helping hand is never far away.
Golder Leadership Agenda Presentation 10 July 2006 Luz design + communications www.luz.ca

4.
Golder Leadership Agenda
Concept [Growing your Potential]
Drawing on your Potential
The two illustrations presented here correspond to the two conferences. The “garden” illustration suggests that the
participants are planting the seeds of their leadership. They are acquiring the skills they will need for their personal and
professional development. The second illustration, of a mountain climber looking through binoculars, corresponds to
the “action” phase of the participant’s leadership, when vision and action will be required to scale new heights.
The graphic approach is simple and flexible, with flat colors and flowing lines. The “doodle” quality of the illustration
is friendly and approachable, yet it retains an abstract quality that lends itself to broad interpretation.
Golder Leadership Agenda Presentation 10 July 2006 Luz design + communications www.luz.ca

5.
Golder Leadership Agenda
WORKBOOK AND FLYER INVITATION SESSION 1
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Managing your team
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1
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Golder L eadership Agenda 2006
COVER WORKBOOK
Draw your own conclusions
SIZE: 8 1/2 X 11
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PRINTED: COVER 2 COLORS PMS
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WORKBOOK INTERIOR
PRINTED: BLACK AND WHITE
Golder L eadership Agenda 2006
1 3 5
Growing your Potential
during which you’
Growing your Potential ce ll Golder Leadership Agenda
cul
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Who I am (Who am I?)
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Establishing norms
Visions
Confronting fear
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Building teams
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Setting the agenda
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VERSO
FLYER INVITATION SESSION 2 RECTO
SIZE: 9 1/4 X 4
PRINTED: 2 COLORS PMS

6.
Golder Leadership Agenda
FLYER INVITATION, NOTES AND DIVIDERS SESSION 2
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Attaining Peak Performance
Golder Leadership Agenda
1 3 5
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(LOOSE LEAF) SIZE: 9 1/4 X 4
PRINTED: 2 COLORS PMS PRINTED: 2 COLORS PMS
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DIVIDERS WITH DIFFERENT DRAWINGS
(LOOSE LEAF)
PRINTED: 2 COLORS PMS Golder Leadership Agenda Presentation 10 July 2006 Luz design + communications www.luz.ca

7.
Golder Leadership Agenda
PERSONAL NOTEBOOK
INTERIOR PERSONAL NOTEBOOK
PRINTED LINES IN GRAY
TWO RIBBON MARKERS
COVER PERSONAL NOTEBOOK
TERRACOTA LEATHER
SIZE: 8 3/8 X 12
256 PAGES
DEBOSSED LOGO AND PERSONALIZED COVER
Golder Leadership Agenda Presentation 10 July 2006 Luz design + communications www.luz.ca

8.
Golder Leadership Agenda
PACKAGING SLIP CASE
SLIP CASE SESSION 2
SLIP CASE SESSION 1
SIZE: 12 X 9 3/4
MATERIAL: POLYPROPYLENE FROSTED
PRINTED: 1 COLOR PMS FLEXOGRAPHY
Golder Leadership Agenda Presentation 10 July 2006 Luz design + communications www.luz.ca

9.
Building Character
Proposition for the Golder Leadership Agenda
10 July 2006, Luz design + communications

10.
Golder Leadership Agenda
Concept [ Building Character ]
The Power of Character
In today’s world, our global culture is drawn from the imagery of films and television shows.
These images have a potency that easily transcends national, linguistic and ethnic borders.
At the same time, the characters depicted in these cultural references have universal significance:
Dorothy’s quest is timeless and poignant; Batman and Robin’s pursuit of evildoers never
ends; the “western” retains its sense of adventure; and Pepe Le Pew remains the standard
illustration of how a powerful idea drives behavior.
Golder Leadership Agenda Presentation 10 July 2006 Luz design + communications www.luz.ca

11.
Golder Leadership Agenda
Concept [ Building Character ]
Building Character
The mythic figures have in common a strong central character that guides their actions
and that resonates throughout the narrative. Leadership is being able to ascertain
these lessons and to make them your own. It is, ultimately, about building character.
Golder Leadership Agenda Presentation 10 July 2006 Luz design + communications www.luz.ca

12.
Golder Leadership Agenda
Concept [ Building Character ]
An imaginative springboard
Graphically, this approach uses archival stills from famous movies, cartoons or television
shows, juxtaposed with one or a few simple words that open the possibilities for discussion
and analysis. They form the foundation situation from which a lesson can be drawn about
leadership — its attainment and exercise. These visuals act as an imaginative springboard for
discussion, and serve as a lighthearted take on leadership. Indeed, they are hard to resist
for their humor and wit.
Golder Leadership Agenda Presentation 10 July 2006 Luz design + communications www.luz.ca

13.
Golder Leadership Agenda
Concept [ Building Character ]
... the skills you acquire during
the conference, represented by the
ruby slippers, will transform you
as a leader. Your new skills will
enable you to transform situations;
to transform a group of people
into a team; to create something
out of nothing...
Golder Leadership Agenda Presentation 10 July 2006 Luz design + communications www.luz.ca

14.
Golder Leadership Agenda
BROCHURE/INVITATION [ Building Character ]
Leadership focuses
on the creation
of a common vision.
It means motivating
people to contribute
to the vision and
encouraging them
to align their self
interest with that of
align the organization.
L E ADE R SH I P AGE N DA 2 0 06
ENVELOPE BROCHURE/INVITATION COVER INTERIOR
METALLIC PAPER SIZE 5.5x10.5 (FOLDED)
ACCORDIAN FOLD
Golder Leadership Agenda Presentation 10 July 2006 Luz design + communications www.luz.ca

15.
Golder Leadership Agenda
BROCHURE/INVITATION [ Building Character ]
align transform partner believe
BROCHURE/INVITATION: USED AS AN IMAGINATIVE SPRINGBOARD FOR DISCUSSION
SIZE 5.5x10.5 (FOLDED)
ACCORDIAN FOLD
Golder Leadership Agenda Presentation 10 July 2006 Luz design + communications www.luz.ca

16.
Golder Leadership Agenda
BINDER [ Building Character ]
1
2
GOLDER LEADERSHIP AGENDA
Workbook for Sessions 1 & 2
BINDER COVER: SESSION 1 & 2 BACK COVER
METALLIC MATERIAL
EMBOSSED
Golder Leadership Agenda Presentation 10 July 2006 Luz design + communications www.luz.ca

17.
Golder Leadership Agenda
BINDER & DIVIDERS [ Building Character ]
1
2
align 3
4
3-RING BINDER INSIDE DIVIDERS
METALLIC PAPER AND REGULAR PAPER
Golder Leadership Agenda Presentation 10 July 2006 Luz design + communications www.luz.ca

18.
Golder Leadership Agenda
DIVIDER & INTERIOR TEMPLATE [ Building Character ]
BACKGROUND
Recent studies of highly successful firms reveal that the There are two components successful companies use to address leadership.
First, is to develop a broad base of leadership attitudes, knowledge, skills and
organizations that are most effective, best lead and managed,
behaviors across the organization, establishing leadership as part of the culture
have leadership founded in their cultural values and system. They
1 of the organization. Second is to provide specialized advanced leadership
also develop a strong feeder pool of candidates to fill succession training for select group of employees to ensure leadership continuity, part of
needs. Jim Collins, in his book “Good to Great,” notes that all but succession planning. The Leadership Agenda focuses on the first component.
one of the companies that made the transition from good to great
did so under the leadership of individuals that emerged from
WHAT IS LEADERSHIP CULTURE ?
within their own companies. From a cultural and historical point
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of view, Golder’s success also has depended upon its leaders
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WHY DEVELOP AN INTERNAL TRAINING PROGRAM
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exercitation ullamcorper suscipit laboris nisi ut aliquip ex ea ulla
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align
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GOLDER LEADERSHIP AGENDA 2006 GOLDER LEADERSHIP AGENDA 2006
DIVIDERS INTERIOR PAGE TEMPLATE
SIZE 8.5X11
BLACK & WHITE LAZER COPY
Golder Leadership Agenda Presentation 10 July 2006 Luz design + communications www.luz.ca

19.
Golder Leadership Agenda
DIVIDER & INTERIOR TEMPLATE [ Building Character ]
THOMAS L. HOFFMANN
PERSONAL NOTEBOOK INTERIOR PAGES
EMBOSSED METALLIC MATERIAL
Leadership Agenda Presentation 30 June 2006 Luz design + communications www.luz.ca

20.
Golder Leadership Agenda
DIVIDER & INTERIOR TEMPLATE [ Building Character ]
Golder Leadership Agenda
brochure used as an imaginative
springboard for discussion!
CARRY-ALL BAG EMBOSSED LEATHER NOTEBOOK INVITATION USED AS AN IMAGINATIVE SPRINGBOARD FOR DISCUSSION
Golder Leadership Agenda Presentation 10 July 2006 Luz design + communications www.luz.ca

21.
The Power of Character
Golder Leadership Agenda Presentation 10 July 2006 Luz design + communications www.luz.ca

22.
Patterns in Leadership
Proposition for the Golder Leadership Agenda
10 July 2006, Luz design + communications

23.
Golder Leadership Agenda
Concept [Patterns in leadership]
There’s more than one solution to every problem
This approach is simple, elemental and intellectual. It illustrates how leadership requires a creative intelligence to marshal
people and resources into a unified and effective whole. The individual geometric pieces are “meaningless” on their own,
but when joined in the correct combination, they coalesce into a meaningful whole.
Golder Leadership Agenda Presentation 10 July 2006 Luz design + communications www.luz.ca

24.
Golder Leadership Agenda
Concept [Patterns in Leadership]
The attributes of this particular approach are compelling:
• The flat colors and shapes are iconic and lend themselves to a wide range of simple graphic treatments
• The creative and intellectual dimensions of the puzzle reinforce the attributes required for leadership
• For example, the completed shape can serve to represent several entities:
:: The team: where every :: The company: where :: The individual: who is :: The conference itself: whose
member serves a distinct every division serves a made up of disparate five days and two phases also
purpose and brings a similar function elements that need to be make up a unified whole whose
distinctive set of skills unified and ordered meaning will become apparent
and attributes (hence the with time and distance
unique shape) to the team
Golder Leadership Agenda Presentation 10 July 2006 Luz design + communications www.luz.ca

25.
Golder Leadership Agenda
POSTER SESSION 1
It takes creativity
and vision
to be a leader.
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Golder Leadership Agenda 2006
Session 1
POSTER RECTO VERSO
Golder Leadership Agenda Presentation 10 July 2006 Luz design + communications www.luz.ca

26.
Golder Leadership Agenda
WORKBOOK SESSION 1
1
1
Session
Session
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ExPLORE LEAD
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Patterns in leadershiP
Leadership Agenda 2006
WORKBOOK INTERIOR
PRINTED: BLACK AND WHITE
3 30 LEADERShIP AGENDA © 2006
WORKBOOK COVER
1 Session
SIZE: 8 1/2 X 11
PRINTED: TWO COLORS PMS
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libero vitae libero.Lorem ipsum dolor sit amet, consectetuer Maecenas justo. Cras vel tortor non nisl sagittis tempus. Morbi
adipiscing elit. Maecenas justo. Cras vel tortor non nisl sagittis pretium libero vitae libero. Lorem ipsum dolor sit amet,
tempus. Morbi pretium libero vitae libero. Morbi pretium libero consectetuer adipiscing elit. Maecenas justo. Cras vel tortor non
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5 30 LEADERShIP AGENDA © 2006
Golder Leadership Agenda Presentation 10 July 2006 Luz design + communications www.luz.ca

27.
Golder Leadership Agenda
POSTER SESSION 2
A leader brings order
to seeming chaos.
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tempor invidunt ut labore et dolore magna
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1 2 3 4 5
DISCOVERING: LEADING: BUILDING: COMMUNICATING: DELIVERING:
et accusam et justo duo dolores et ea rebum.
On Expectations
Effectively
The context By example The team
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ut labore et dolore magna aliquyam erat, sed
diam voluptua. At vero eos et accusam et justo
duo dolores et ea rebum.
Golder Leadership Agenda 2006
Session 2
POSTER RECTO VERSO
Golder Leadership Agenda Presentation 10 July 2006 Luz design + communications www.luz.ca

28.
Golder Leadership Agenda
NOTES AND DIVIDERS SESSION 2
2 Session
n
ssio
Se
2
da
en
ag
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Wo ad
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COMMUNICATING: Effectively
DAY
4
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DAY
3
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Patterns in leadershiP DAY
Leadership Agenda 2006
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erat, sed diam voluptua. At vero
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DIVIDERS
Golder Leadership Agenda Presentation 10 July 2006 Luz design + communications www.luz.ca

29.
Golder Leadership Agenda
PACKAGING
Wo ad
le
rk e
bo rs
ok h
iP
ag
e
nd
a
1
Se
ssio
n
Folded cardboard liner
Loose sheets
SLIP CASE
Golder Leadership Agenda Presentation 10 July 2006 Luz design + communications www.luz.ca

30.
Golder Leadership Agenda
PERSONAL NOTEBOOK AND APPLICATIONS
toM hoffMan
PERSONAL NOTEBOOK BAG POSTERS