1. Donor Relations Guru June
Webinar: Giving Societies
Lynne M. Wester
@donorguru

2. Road Map
• The Basics
• How do we Count?
• Branding and Marketing
• Strategy
• Recognition and Stewardship
• Creative Ideas

3. Benchmarking

4. Benchmarking

5. The Basics
• Where to set your amount?
• Who to Involve?
• How do you Rebrand?
• What do you NEED?

6. Types of Societies
• Cumulative
• Annual
• Planned Giving
• Consecutive
• Prioritize… which ones benefit your
population the most?

7. Analyze

8. We went from 19 to 4
• 19 different societies (including levels) and
some that we never heard of!
• Now We have:
– Cumulative $1M +
– Annual Giving of $5K - $25K
– Planned Giving
– Loyalty of 18 or more years

9. How/What to Count?
• What’s in a Gift?
• Bequests?
• Corps and Founds?
• Matching Gifts?

10. Counting

11. Branding

12. Rebranding

13. Yes
• Access
• Information
• Students
• Leadership
• Nominate for External Awards
• Tell their Stories
• Library Card
• Concierge
• Preferred Seating

14. No
• Tickets, especially athletic!
• Parking Passes
• Donor Listing
• Stickers on Nametags
• Tchotchkes
• Medals
• Donor Wall

15. Creative Ideas

18. Next Month’s Webinar
• July 9, 2013, 1pm Eastern: Donor Relations for Annual
Giving Donors
• Regardless of gift size, today’s annual fund donors expect
more than a gift receipt acknowledging their contribution.
Donors are looking to see the impact their philanthropy
and the collective resources of the annual fund are having
on the institution. As we recognize that retaining donors is
essential for long-term success, creating robust stewardship
programs for your annual fund donors across all levels is
mission critical. In this session, we will explore the various
messages and channels that have proven to be effective
touches in annual fund stewardship.
• Register Here, $25:
http://www.anymeeting.com/PIID=E951DC85834B3B

19. Thank You, Questions?
• Lynne M. Wester
• www.donorrelationsguru.com
• @donorguru