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Creative Thank Yous and Cultivating an Attitude of Gratitude

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Most nonprofits are leaking donors like crazy. They acquire; they don’t retain. On average folks lose 8 out of 10 donors after the first gift. While donors want to change the world with their gifts, most want something else too. It’s intangible, but it’s important. And if you won’t give it to them, someone else will. The important social acknowledgement and identity reinforcement that comes from a heartfelt, thoughtful thank you cannot be underestimated. Truly, how and when you thank your donors can make or break your entire fundraising program.

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Creative Thank Yous and Cultivating an Attitude of Gratitude

  1. 1. Creative Thank Yous and Cultivating an Attitude of Gratitude @donorguru
  2. 2. Broken Ratios Gave on 12/2/14 Re-solicited- SAME DAY Email Solicitations- 79 Thank You- 1? Mail Solicitations- 12
  3. 3. “These emails are a part of our fundraising during this holiday season; they are prepared months in advance and are sent out automatically to all those on our email list.” Christina Donor Services Representative
  4. 4. Gave on 12/2/14 Re-solicited- 3 DAYS Email Solicitations- 51 Thank You- 2 Mail Solicitations- 7
  5. 5. Treat Behavior not Transactions!! •It’s about the DONOR not YOU.
  6. 6. LYBUNT and SYBUNT doesn’t CUT it! Reports you need to have: 1. Consecutive Donor Report 2. First-Time Donor Report 3. Donor Retention Report 4. Donor Giving Channel Report 5. Lapsed Donor Reacquire Report 6. Donor Increase Report
  7. 7. First Time Donor Journey • <30 Days – Postcard or Email • <3 Months- Phone call from Volunteer • <6 Months- Hand Written Note • <11 Months Impact Report • THEN and Only Then…
  8. 8. Results $234,785
  9. 9. THANK YOU! • Lynne M. Wester • @donorguru • Connect with me! • •