September 17, 2013
Turning Posts into Profits
Creating Social Media Programs To Connect With
Your Customers And Ring The Register

Creative Business Consulting Group www.cbc-group.net
• Even If Your Customers Can’t
Get Your Products Anywhere
Else Today, You Can Bet
They’ll Find A Way Tomorrow
– With Or Without You In The
Picture
• Mono-channel Is No Longer
An Option In An Omni-channel
World.
• Job One For Retailers In
2013 – Creating User-friendly
Ecommerce Platforms And
Social Media Programs That
Are Integrated With Offline
Sales And Merchandising
Strategies
Retail 2013: Customers Will Buy Where They
Want To – Is Your Business Ready?

Creative Business Consulting Group www.cbc-group.net
• Learn How To Create Social Media Programs
That Engage/Connect With Your Customers
And Ring The Register – Keys To Your
Success
• Learn How – And When - To Use Humor In
Your Social Media Posts
• Learn Tips And Tactics To Create Social
Media Posts That Deliver The Personality Of
Your Brand
Seminar Objectives

Creative Business Consulting Group www.cbc-group.net
Build Your Brand. Give Customers An E.P.I.C.
Experience In Store
Mediabizbloggers.com
Experience Create Experiences That Capture The
Imagination, Inspire Participation And Create
Conversations. Tell Customers What To Do And
What's In It For Them. Surprise And Delight Them
Personalize. Enable Consumers To Insert
Themselves Into The Brand Narrative. Give
Customers Spotlight: Ability To Shape The Story
Helps Create Conversation And Community
Incentivize. Provide Consumers With An Incentive To
Engage With Your Brand. This Will Help Differentiate
You From The Competition. Provide Sharing Tools
Continuous Pique Curiosity And Create A Desire
Among Them To See What's Next.(Everyday) Make
Your Story Open-ended, Flexible And Portable, So
Consumers Can Experience Your Brand In New And
Unexpected Ways.

Creative Business Consulting Group www.cbc-group.net
• Growth In Audience Members, Such
As Facebook Fans And Twitter
Followers
• Higher Engagement Of Fan Base
With Your Digital Presence, Indicated
By Comments, RT’s, Shares And
Other Interactions
• Generation Of Sales Leads, Allows
For Permission-based
Communications
• An Increase In Traffic
• Sales Through Coupon Redemption
At Traditional Stores And Links To E-
commerce Sites
How Will You Get Result A Return On
Investment From Your Social Media Strategy?

Creative Business Consulting Group www.cbc-group.net
1. Identify Your Overall Goals
2. Identify Your Target Audience
3. Create Your Brand Profile-
Find The Social Media That’s
Right For You
4. Develop A Content Strategy
Plan
5. Plan A Time Frame
6. Include Search Engine
Optimization (SEO)
7. Measure Progress Toward
Goals
Where To Begin With Social Media ? Use this 7
Step Strategy To Lead Your Way

Creative Business Consulting Group www.cbc-group.net
Focus Your Strategy On Delivering Maximum
Results - Set Your Goals Appropriately
Businesses Get
Results In Three Steps:
• By Growing Their
Fan Base
• Engaging Fans With
Their Brand
• Monetizing On Their
Fan Pages

Creative Business Consulting Group www.cbc-group.net
Wildfire Interactive. Offers
Online Tools That Enable
Businesses To Design, Deliver
And Manage Campaigns.
Capabilities Include Analytics
That Allow You To Assess
Campaign Performance,
Evaluate Social Behavior Of
Fans And Gather Market
Intelligence.
Note: You Can Tweak
Campaigns In Progress To Get
Better Results And Create More
Relevant Messages
Use Tools To Grow Your Fan Base With Social
Media Campaigns
Constant Contact. Offers
A Social-media
Component Among Its
Services. Allows Small
Businesses To Run
Campaigns That Attract
Fans And Followers.
Crossover Tools Equip
You To Promote Facebook
Pages To E-mail
Subscribers And Facilitate
Customer Sharing Of E-
mails Through Social
Media.
Businesses Get Results In Three Steps: By Growing Their Fan Base,
Engaging Fans With Their Brand, And Monetizing On Their Fan Pages

Creative Business Consulting Group www.cbc-group.net
Snapapp-The Company Facilitates Marketing
Campaigns And Sharing Through Social Media As Well
As Websites, Blogs, And E-mail. Content Can Be
Optimized For Mobile Delivery.
Offerpop - Social-marketing Platform That Has
Facebook And Twitter Apps That Help Run Campaigns.
Uses Contests And Deals To Attract Fans And
Followers, Capture E-mail Addresses, Generate Leads,
And Drive Sales. Has Measurement Tools.
Local Agencies - A Local Agency Can Design And Run
Campaigns For Your Business Using Its Own Suite Of
Tools Or Using The Technology Mentioned Previously
Before Launching A Campaign Or A Series Of
Campaigns, Businesses Should Have A Content
Strategy In Place And Set Specific Goals To Get
Returns On Money—and Time!
Use Tools To Grow Your Fan Base With Social
Media Campaigns

Creative Business Consulting Group www.cbc-group.net
Engaging Fans With Your Brand - What Should
You Talk About?
Remember The Basics, Follow Posting “Rules”
• Align Posts With Your Strategy
• What Are Your Goals?
• Assign Duties To Appropriate Personnel
• Create And Schedule GREAT Content
DAILY
• Remember The Rules - 40/30/30
• Good Posts Build Rapport, Evoke Trust
And Engage Customers To Buy
• Engage Your Customers To Help With
Posts-Ask For Pictures, Comments,
Videos, Take Surveys
• Ask Questions To Engage A Response
From Your Followers

Creative Business Consulting Group www.cbc-group.net
Engaging Fans With Your Brand - What Should
You Talk About?
Use Humor To Engage Your Fans and Followers
Do you like to laugh? So do your customers! Make your marketing more fun and
you will stand out from the competition and capture customer attention.
Try These Tips To Create Humorous Posts:
1. Tap into Pop Culture – Getting your fans into a fun
pop culture meme is enough to them smile.
2. Lampoon With Cartoons - Cartoons are often the
most-read and remembered part of magazines and
newspapers, and they can also be an effective
mechanism for promoting your brand
3. Get Animated – Use apps to create animated
videos –quickly and easily. Apps to try: Xtranormal
or GoAnimate
4. Solicit Humor From Your Fans - why not try
crowdsourcing your funny business?

Creative Business Consulting Group www.cbc-group.net
Engaging Fans With Your Brand - What Should
You Talk About?
Use In Store Experiences In Your Post Content
Deliver A View Of Your Daily Business Via Posts. Help Your Customers
Follow What Is Going On With Your Business- Even If They Can’t Be There
• In-Store Events
• Marketing Activities
• Links To Emails, Blog Posts, etc.
• Trade Show Experiences
• Share Your Market Experiences
• Ask For Customer Feedback
• Share Customer Experiences
• Testimonials, Product Reviews
• Share Employee Experiences
Behind The Scenes Look At Work

Creative Business Consulting Group www.cbc-group.net
Engaging Fans With Your Brand - What Should
You Talk About?
Communicate How Knowledgable Your Employees Are
Create Industry Expertise For Your Store/Brand By Sharing Posts (Written or
Videotaped) By Your Employees. The Key Is To Have Them Their Extensive
Product Knowledge About What Is Offered In Your Store
• Have Employees Showcase Via Posts
Features/Benefits Of ALL Products –
Better Than Consumers
• Showcase Tips On How To Use - All
Features
• Provide Links To Information About Online
Review Sites For Specific Products
• Be Able To Discuss Benefits From Buying
In-Store Vs. Online if Necessary
(Be Versed With Pricing Information From
Competitive Sites)

Creative Business Consulting Group www.cbc-group.net
4 Keys To Monetize Your Fan Relationships
1. Locate, Listen and Learn
• Most Likely, People Are Already Online Talking
About Your Brand. Join The Conversation To
Learn What They Are Saying
2. Join The Conversation, Get Engaged
• Becoming Part of A Community Can Endear Your
Brand To Fans And Potential Customers
3. Create Advocacy- Fans AND Super Fans
• The Most Effective Marketing For Your Brand Can
Come From Consumers Themselves. Find A Way
To Help Them Showcase Their Passion For Your
Brand
4. Measure The Metrics Of Your Campaign
Performance
• Analysis Of What Works- And What Doesn’t – Will
Make Your Campaigns More Effective And
Sustainable Over Time

Creative Business Consulting Group www.cbc-group.net
• Growth In Audience Members?
• Retail Fan Engagement With
Customers In Conversations?
(Increase In Likes, Shares, RT’s)
• Did We Reach Our Target Market?
• Did We Achieve Our Campaign
Goals? (Sales, Customer
Acquisition?)
• What Is Our ROI For Our Marketing
Spend?
• ROI Measurement Formula
• ROI =Benefits- Cost/Cost
Measuring Your Return On Investment (Effort)
Will Help Insure Your Message Is Effective

Creative Business Consulting Group www.cbc-group.net
Lynn Switanowski-Barrett is the Founder and President of
Creative Business Consulting Group, (CBCG) a Boston
based Retail Consulting firm.
CBCG Helps Retailers Understand:
•Business Opportunities Created By Using Social Media
•How to Create Marketing Programs That Engage Customers
•The Cost Saving Benefits Of Using Social Media
•How to Create A Social Media Strategy for Your Business
Call Us Today And Learn How Your
Business Can Benefit By Using Social
Media
617 – 437- 9191
CBCG Is Here To Help If You Need It

Creative Business Consulting Group www.cbc-group.net