1.
Increasing customer engagement using the latest enhanced
messaging strategy
Messaging Unlimited
The Best Kept Secret In Mobile

2.
The Customer Engagement Experts

3.
The best kept secret in mobile
isn't on your phone

4.
It’s not in the cloud

5.
It’s not on a mobile app

6.
It's in your desktop browser

7.
You know, on your PC
Online!
Working!
Reading Blogs!
RSS Feeds!
Paying Bills!
Shopping!
Looking for stuff!
Creative!
Heavy Lifting!
GSD!

8.
GSD

9.
Over 50% of the time

10.
70% If you include tablets

11.
What’s the link between your PC’s browser
and the outside world?

12.
On your mobile phone
Getting all of the things you find online out into the
real world where you can use them.

13.
Missing from nearly every
website

14.
One action many results
Direct link to the app I found!
Interaction with review site!
Brand recall!
Capture, confirm consumer data !
Drive mobile web traffic!
Opt in for future communication!
Execute sweepstakes!
Create opt-in opportunity!
Deliver product, retail info, coupon!
Capture votes survey data!

15.
Parking Stress

16.
No Stress
Think of SMS as a handshake

17.
Truly Mobile

18.
We've been busy begging mobile
users to interact with us
*Standard text rates will apply. SMOOTHIE KING SWIMSUIT WEEKEND SWEEPSTAKES. NO PURCHASE NECESSARY TO ENTER OR WIN. Odds of winning depend on the number of eligible entries received. Sweepstakes begins at12:00:01a.m.
ET on 3/03/08 and ends at 11:59:59 p.m. ET on 4/28/08. Open to legal residents of the 50 U.S. and D.C. who are 18 years of age and older. Void where prohibited. To enter and for complete Official Rules, go online to www.skgetaway.com.
Sponsor: Smoothie King Franchises, Inc., 121 Park Place, Covington, LA 70433. © 2008 Smoothie King Franchises, Inc. “Smoothie King” and “Be good to yourself” are registered trademarks of Smoothie King Franchises, Inc.
*

19.
Mobile Engagement
Starts where we spend over 50% of our digital time

20.
SMS
The most used app on your mobile phone
90% of text messages are read within 3 minutes of
delivery!
!
91% of adults have their mobile phone within arms
reach 24/7!
!
50% of adults surveyed have received text
messages from retailers and made a purchase as a
result!
!
There are more mobile devices than TVs and
computers combined !

21.
Get Digits

22.
Get Digits
Landing pages!
On contact forms!
On your Facebook page!
In banner ads!
With customer service!
Everywhere else!
Mobile Short Codes!
QR Codes

23.
Opt-in
Businesses can share mobile content to go including, app downloads, video
files, audio files, podcasts, live streaming and capture opt-ins using thank you
messages.
!
Share
Customers click the Send-2-Phone button on your website, concise text
messages including business information, maps and specials are instantly
shared via SMS, 10 digit numbers, Toll-Free Numbers and 5 digit Short codes
!
Keywords
Text a keyword like “join” to unique toll-free number we provide.
Include your keyword in advertising, point-of-purchase materials,
marketing materials.
SendPhone How it works

24.
SendPhone How it works
Ads
Capture mobile numbers directly in banner ads to instantly share
content, app download links, videos custom mobile content and
more
Social
Opt-in directly from your Facebook page. Customers only need to
supply their mobile phone number and can opt in for future SMS and
MMS messages.
!
Sweepstakes
&
Polls
Potential customers participate in a sweepstakes or poll via text
message and opt in for additional information. Customer service
interaction
!

25.
Mobile Engagement
Get Digits Everywhere, build your list!
Share useful content, links, downloads, offers!
Say thank you, opt in for future offers!
Mobile Focus, it’s the closest medium to retail!
Use Social Media to Facilitate Discovery!
2 way messaging and toll free numbers, click to call!
Treat that list like gold, grow it over time, be consistent!
!

26.
Thank YouWhat customers take with them