SlideShare a Scribd company logo
1 of 41
Download to read offline
Now that Twitter &
   Facebook Aren’t Enough
   integrating social media into your
   advancement toolkit
   CASE V
   Sunday, 13 December 2009




mStoner
@ me
michael.stoner@mstoner.com
mStonerblog.com
mStoner.com
www.linkedin.com/in/mstoner
twitter: @mstonerblog
slideshare.net/mstonervt



mStoner                       page 2
Agenda
 •   Look closely at multi-channel campaigns
 •   Explore how they social media as key channels
 •   Evaluate what makes them effective
 •   Discuss what you’ve learned from them
 •   Q&A


mStoner                                              page 3
Everything is
connected to
everything else.

mStoner            page 4
Case study:
  Obama for America




mStoner
When Facebook & Twitter Aren't Enough
When Facebook & Twitter Aren't Enough
When Facebook & Twitter Aren't Enough
When Facebook & Twitter Aren't Enough
When Facebook & Twitter Aren't Enough
When Facebook & Twitter Aren't Enough
When Facebook & Twitter Aren't Enough
What lessons can we
learn from the Obama
campaign?

Lessons for Advancement from Obama for America:
budurl.com/zj4v




mStoner                                           page 13
Case Study:
  Powered By Orange
  (poweredbyorange.com)




mStoner
When Facebook & Twitter Aren't Enough
LEARN                                                                                                                                                Search
Learn about Oregon State
University's impact on Oregon                                                                                              ABOUT PBO
and the world. Then help us tell
the story.                                                                                                                 BLOG
                       tell me more
                                                                                                                           DOWNLOADS
CONNECT
                                                                                                                           MAP YOURSELF
Connect with thousands of OSU
alumni, students and friends via                                                                                           OSU’S IMPACT
our social media tools and
Google map.                                                                                                                VIDEOS AND PHOTOS
                         add a dot
                                                                                                                           ALUMNI BUSINESSES
ENGAGE                                Oregon State is making a difference in your community.                               CAMPUS BANNERS
Support the Beaver businesses         Learn how OSU is leading Oregon's economic recovery.
that are powering our                                                                                                      OSU ALUMNI
communities and Oregon's
economic recovery.
                                                                                                                           ASSOCIATION
                      find out more



                                                                                                                              From the PBO Blog
    Our Impact
                                      ABOUT PBO                                                                           November 11, 2009
                                      You are Powered by                                                                  Oregon State salutes its
Living the Land Grant
Mission: As Oregon’s Land Grant       Orange – the students,                                                              veterans
university, OSU mindfully             alumni, faculty and
                                                                                                                          November 6, 2009
pioneers ever more creative, far-     friends of Oregon State
                                      University – making a
                                                                                                                          Road Trip Nation bus heads to
reaching ways to fulfill the
                                      positive difference in                                                              Oregon State…
mission that has defined its 140-
year existence: Providing             Oregon and beyond.                                                                  October 27, 2009
educational opportunity for the       Conserving our natural
                                                                                                                          It’s a Haunted Homecoming
residents in every corner of this     resources. Finding
state, through our undergraduate      better ways to
and graduate programs,                generate clean energy.
Extension Service and                 Addressing climate
Experiment Stations. In so doing,     change with sensible
OSU increasingly establishes          science. Promoting
itself as one of America’s leading    healthy living and
Land Grant institutions, capturing    disease prevention.
the spirit of Abraham Lincoln’s       Feeding a hungry               Look for Powered by Orange MAX trains in Portland.
dream that these campuses             world. Protecting our
serve as "the people’s colleges"      water supplies. Driving innovation to create new products, new companies
                                      and greater prosperity. And living the land-grant mission to provide
           more on OSU's impact       education and opportunity for all Oregonians.

                                      Power up! Upload your photos, videos and stories. Put your dot on the
                                      map. Get connected. Show the world how you’re Powered by Orange.

                                                        OSU & Oregon:
                                                        Recovery, Powered by Orange
                                                        Oregon State University made unprecedented
                                                        contributions in 2008-09 toward economic growth and
                                                        sustainability for the state of Oregon, despite serious
                                                        challenges to its own financial well being.

                                                        Download this document to learn more.




                                      Contact us with your comments, questions, and feedback

                                      Powered by Orange v2.0
                                      Oregon State University
                                      Corvallis, Oregon 97331-4501
                                      phone: 541-737-1000
                                      Copyright © 2009 Oregon State University | OSU Disclaimer
When Facebook & Twitter Aren't Enough
When Facebook & Twitter Aren't Enough
When Facebook & Twitter Aren't Enough
impact on the economy, environment
I make a positive
and community. I turn OSU’s enduring purpose into
action. I am...
When Facebook & Twitter Aren't Enough
When Facebook & Twitter Aren't Enough
When Facebook & Twitter Aren't Enough
PBO results
• > 27,000 distinctive participants
• On 21 September (launch), 22% of visits from PDX
• Facebook: 3,137; LinkedIn, 2,800; PBO Twitter: 460
• Other units taking up PBO theme




mStoner                                                page 24
Case study:
  NMHBook
  (NMNSchool.org)




mStoner
When Facebook & Twitter Aren't Enough
Text
When Facebook & Twitter Aren't Enough
Search                                                    Create Account or Sign In

                     Home       Videos       Channels        Shows                                                                           Subscriptions     History         Upload


       nmhschool
       nmhschool's Channel
                                Subscribe              All        Uploads           Favorites           Playlists


                                                                                                                                   Uploads (24)
                                                                                                                                                   Athlete of the Week
                                                                                                                                                   19 views - 1 day ago



                                                                                                                                                   NMH: Academic Intelligence
                                                                                                                                                   55 views - 1 week ago



                                                                                                                                                   NMH Dance-off, October
                                                                                                                                                   2009
                                                                                                                                                   153 views - 1 week ago

                                                                                                                                   see all

                                                                                                                                   Favorites (5)
                                                                                                                                                   Northfield Mount Hermon
                                                                                                                                                   School Varsity Field Hockey
                                                                                                                                                   2008
                                                                                                                                                   mace213 - 667 views


                                                                                                                                                   NMH SS activities
                                                                                                                                                   announcement
                                                                                                                                                   dbkhoa - 305 views
Info        Comments            Favorite         Share          Playlists        Flag

                                                                                                                                                   NMH Basketball 06-07
Athlete of the Week                                                                              0 ratings                                         DakiddBM - 6,612 views
From: nmhschool | November 10, 2009 | 19 views
Every week, NMH honors athletes who are killin' it - crazy goals, great save, or abundance of team spirit. This week at all-
                                                                                                                                   see all
school meeting, this little vid introduced the announcement.



View comments, related videos, and more




                    nmhschool                                 Recent Activity
                      Subscribe
                                                                   nmhschool uploaded a new video (1 day ago)
                    Add as Friend |                                               Athlete of the Week
                    Block User | Send Message                                     Every week, NMH honors athletes who are killin' it - crazy goals, great save, or
                                                                                  abundance of team spirit. This week at all-school meeting, this li... more

                                                                   nmhschool uploaded a new video (1 week ago)
Profile                                                                           NMH: Academic Intelligence
Channel Views:                                   2,017                            At Northfield Mount Hermon, teachers have ambitions... for students and their
                                                                                  achievements in the classroom.
Age:                                                 34
Joined:                                  July 17, 2008             nmhschool uploaded a new video (1 week ago)

Last Sign In:                               1 day ago                             NMH Dance-off, October 2009
                                                                                  NMH students hold intramurals of all kinds. One of the wackiest (and most competitive
Videos Watched:                                    154                            and creative) in the interdorm dance competition.
Subscribers:                                         15
                                                                   nmhschool uploaded a new video (3 weeks ago)
Northfield Mount Hermon School YouTube channel
                                                                                  NMH: Direct Yourself
Country:                                 United States                            Hear from a Northfield Mount Hermon student about the opportunities to direct your own
                                                                                  experiences at NMH, whether it's an art project, your academ... more

                                                                   nmhschool uploaded a new video (1 month ago)
Subscriptions (2)                                                                 NMH: Learning And Diversity
                                                                                  Hear from Northfield Mount Hermon students and a teacher on how different points of
                                                                                  view lead to different kinds of conversations.



  mace213             mace213
                                                              Subscribers (15)



                                                               mstonerinc         hermanhj         xalwayzbo...        sporter59       EddieH467     dannylau328          Grainne01

                                                                                                                                                                               see all



                                                              Channel Comments (1)
                                                                            musicgirl902 (3 months ago)
                                                                            Go NMH!!!



                                                                                                                     Add Comment
Current Students                                                                                                                Apply
                Alumni                                                                                                                Calendar
                Parents                                                                                                               Contact Us
         Faculty & Staff                                                                                                              Visit NMH

                                                                                                                                      Search




                                                                                                                                                    Email    Print



NMH ON                                   NMH ON                                                                            NMH BLOGS

John H. Wilson                                                                                                             New book — Asylum: inside
November 11, 2009 8:33am                                                                                                   the closed world of state
                                                                                                                           mental hospitals
Congratulations on the launch of
                                                                                                                           Wednesday, November 11, 2009 -
the Facebook site. Loved the
                                                                                                                           09:30
photos, especially since I was
just there. Would have liked a                                                                                             ...
closeup of Boulger
                                                                                                                           Who is Patricia O’Brien?
Vinh Vinny Nguyen                                                                                                          Wednesday, November 11, 2009 -
November 11, 2009 10:51am                                                                                                  08:49

Hi, I am Vinny, I attended NMH                                                                                             Patricia O'brien sitting at her
in 94 and my sister in 96 97. I                                                                                            desk in Schauffler Library.
have one BIG question that I am                                                                                            Patricia O’...
dying to know: which campus is
now closed? I know now it's MH                                                                                             This Week in NMH History
campus, but I don't remember                                                                                               2009-10 #11
what the name of my campus,                                                                                                Wednesday, November 11, 2009 -
but my campus had West Gould                                                                                               08:28
dorm and a stone gray church.
There was a girl campus name                                                                                               30 Years Ago from The Bridge,
Marquee or so. can someone                                                                                                 vol. 11, no. 6; p. 2 (November
answer my question please, I                                                                                               14, 1979) You Can...
need to know.
                                                                                                                                                     more
Northfield Mount Hermon
School                                                                                                              Next
                                                                                                                           NMH ON
November 10, 2009 9:16pm
                                                                                                                           @boardingschools NMH has
We relaunched our website                                                                                                  launched the brand new website!
today. We are a little biased            NMH ON                                                                            Check it out at
(and very modest). We think it's                                                                                           www.nmhschool.org #school —
pretty cool.                                                    Athlete of the Week                                        about 1 day 1 hour ago
                                                                                                                           from web
                                                                19 hours 11 min ago
Northfield Mount Hermon                                                                                                    Reply | View Tweet
School
November 8, 2009 2:25pm
                                                                                                                           @boardingschools 11 NMHers in
The NYT ran a story on prep                                                                                                the class of 2010 have earned a
schools like NMH and what the                                   NMH: Academic Intelligence                                 perfect 800 on their SAT Math
economic downturn means for                                     1 week 5 days ago                                          Sections this year! #schools —
financial aid. (We are giving                                                                                              about 1 day 3 hours ago
more than $7 million in aid to                                                                                             from web
families this year.) The bottom                                                                                            Reply | View Tweet
line: It's a good time to support
your favorite school.                                           NMH Dance-off, October 2009
                                                                                                                           @boardingschools check out all
                           More                                 1 week 5 days ago                                          of our @flickr photos from the
                                                                                                                           weekend's incredible dance
                                                                                                                           performances!
                                                                                                                           http://bit.ly/Dk2cF #goodtimes
                                                                                                                           — about 2 days 5 hours ago
                                                                NMH: Direct Yourself                                       from web

                                                                3 weeks 5 days ago                                         Reply | View Tweet


                                                                                                                                                     More



                                                                NMH: Learning And Diversity
                                                                4 weeks 5 days ago




                                                                                                             More




                                Employment Opportunities | Directory                   Northfield Mount Hermon
                           © 2009 Northfield Mount Hermon Privacy Policies             One Lamplighter Way | Mount Hermon, MA 01354
                                                                                       Tel 413.498.3000 | info@nmhschool.org
Case study:
  The Blue Pig




mStoner
When Facebook & Twitter Aren't Enough
When Facebook & Twitter Aren't Enough
When Facebook & Twitter Aren't Enough
When Facebook & Twitter Aren't Enough
When Facebook & Twitter Aren't Enough
When Facebook & Twitter Aren't Enough
Case study:
  WA Mash
  (wamash.com)




mStoner
When Facebook & Twitter Aren't Enough
Best practices
•   Multiple channels

•   Multiple sources of content

•   Sense of humor

•   Planned evolution

•   Results


mStoner                           page 40
Case Studies
•   Northfield Mount Hermon: budurl.com/pw89

•   Flight of the Flyers.com: budurl/xmcz

•   PBO: budurl.com/f5n6;

•   Emory University Blue Pig: budurl.com/8bzy

•   Worcester Academy, WAMash: budurl.com/9e9f


mStoner                                          page 41

More Related Content

Similar to When Facebook & Twitter Aren't Enough

3rd ne'sbest solicitation(clsu)
3rd ne'sbest solicitation(clsu)3rd ne'sbest solicitation(clsu)
3rd ne'sbest solicitation(clsu)Ahja Estillore
 
3rd ne'sbest solicitation(clsu)
3rd ne'sbest solicitation(clsu)3rd ne'sbest solicitation(clsu)
3rd ne'sbest solicitation(clsu)Ahja Estillore
 
godswill cv update
godswill cv updategodswill cv update
godswill cv updateGodswill mdd
 
12.11.19 cwru corporate update issue 12 aspire grant
12.11.19 cwru corporate update issue 12   aspire grant12.11.19 cwru corporate update issue 12   aspire grant
12.11.19 cwru corporate update issue 12 aspire granthmhollingsworth
 
2008-09 San Joaquin County Office of Education Annual Report
2008-09 San Joaquin County Office of Education Annual Report2008-09 San Joaquin County Office of Education Annual Report
2008-09 San Joaquin County Office of Education Annual ReportPatrick Gannon
 
ANNUAL_REPORT_ FY13_FINAL-20131030
ANNUAL_REPORT_ FY13_FINAL-20131030ANNUAL_REPORT_ FY13_FINAL-20131030
ANNUAL_REPORT_ FY13_FINAL-20131030Allison Ware
 
Lancer Luminaries Winter/Spring 2012 Edition
Lancer Luminaries Winter/Spring 2012 EditionLancer Luminaries Winter/Spring 2012 Edition
Lancer Luminaries Winter/Spring 2012 Editioneasternwyoming
 
Distance Learning In Education Final
Distance Learning In Education FinalDistance Learning In Education Final
Distance Learning In Education Finalguest1d862b9
 
Oregon State University-brochure-2016-17
Oregon State University-brochure-2016-17Oregon State University-brochure-2016-17
Oregon State University-brochure-2016-17Abhishek Bajaj
 
Personal presentation on career objective
Personal presentation on career objectivePersonal presentation on career objective
Personal presentation on career objectivewalimlobal
 
2011 Ohio State Newark Ohio Campus Compact VISTA Report
2011 Ohio State Newark Ohio Campus Compact VISTA Report2011 Ohio State Newark Ohio Campus Compact VISTA Report
2011 Ohio State Newark Ohio Campus Compact VISTA ReportOhio Campus Compact
 
Angeles University Foundation
Angeles University FoundationAngeles University Foundation
Angeles University Foundationchandrrum
 
Angeles University
Angeles UniversityAngeles University
Angeles Universityguest59fed0
 
11 Ccm Postcards 4
11 Ccm Postcards 411 Ccm Postcards 4
11 Ccm Postcards 4pridigpro
 
3rd ne'sbest solicitation(govt)
3rd ne'sbest solicitation(govt)3rd ne'sbest solicitation(govt)
3rd ne'sbest solicitation(govt)Ahja Estillore
 

Similar to When Facebook & Twitter Aren't Enough (20)

3rd ne'sbest solicitation(clsu)
3rd ne'sbest solicitation(clsu)3rd ne'sbest solicitation(clsu)
3rd ne'sbest solicitation(clsu)
 
keystone2011_web
keystone2011_webkeystone2011_web
keystone2011_web
 
3rd ne'sbest solicitation(clsu)
3rd ne'sbest solicitation(clsu)3rd ne'sbest solicitation(clsu)
3rd ne'sbest solicitation(clsu)
 
Top 10 Social
Top 10 Social Top 10 Social
Top 10 Social
 
godswill cv update
godswill cv updategodswill cv update
godswill cv update
 
UOAA Plans Book
UOAA Plans BookUOAA Plans Book
UOAA Plans Book
 
12.11.19 cwru corporate update issue 12 aspire grant
12.11.19 cwru corporate update issue 12   aspire grant12.11.19 cwru corporate update issue 12   aspire grant
12.11.19 cwru corporate update issue 12 aspire grant
 
2008-09 San Joaquin County Office of Education Annual Report
2008-09 San Joaquin County Office of Education Annual Report2008-09 San Joaquin County Office of Education Annual Report
2008-09 San Joaquin County Office of Education Annual Report
 
ANNUAL_REPORT_ FY13_FINAL-20131030
ANNUAL_REPORT_ FY13_FINAL-20131030ANNUAL_REPORT_ FY13_FINAL-20131030
ANNUAL_REPORT_ FY13_FINAL-20131030
 
Press Release
Press ReleasePress Release
Press Release
 
Lancer Luminaries Winter/Spring 2012 Edition
Lancer Luminaries Winter/Spring 2012 EditionLancer Luminaries Winter/Spring 2012 Edition
Lancer Luminaries Winter/Spring 2012 Edition
 
Distance Learning In Education Final
Distance Learning In Education FinalDistance Learning In Education Final
Distance Learning In Education Final
 
Oregon State University-brochure-2016-17
Oregon State University-brochure-2016-17Oregon State University-brochure-2016-17
Oregon State University-brochure-2016-17
 
keystone2010WEB
keystone2010WEBkeystone2010WEB
keystone2010WEB
 
Personal presentation on career objective
Personal presentation on career objectivePersonal presentation on career objective
Personal presentation on career objective
 
2011 Ohio State Newark Ohio Campus Compact VISTA Report
2011 Ohio State Newark Ohio Campus Compact VISTA Report2011 Ohio State Newark Ohio Campus Compact VISTA Report
2011 Ohio State Newark Ohio Campus Compact VISTA Report
 
Angeles University Foundation
Angeles University FoundationAngeles University Foundation
Angeles University Foundation
 
Angeles University
Angeles UniversityAngeles University
Angeles University
 
11 Ccm Postcards 4
11 Ccm Postcards 411 Ccm Postcards 4
11 Ccm Postcards 4
 
3rd ne'sbest solicitation(govt)
3rd ne'sbest solicitation(govt)3rd ne'sbest solicitation(govt)
3rd ne'sbest solicitation(govt)
 

More from mStoner, Inc.

A Mile in Their Shoes: Building Empathy Through Experience Maps and Personas
A Mile in Their Shoes: Building Empathy Through Experience Maps and PersonasA Mile in Their Shoes: Building Empathy Through Experience Maps and Personas
A Mile in Their Shoes: Building Empathy Through Experience Maps and PersonasmStoner, Inc.
 
Digital Admissions 2019
Digital Admissions 2019Digital Admissions 2019
Digital Admissions 2019mStoner, Inc.
 
2019 Digital Admissions
2019 Digital Admissions 2019 Digital Admissions
2019 Digital Admissions mStoner, Inc.
 
A Mile in Their Shoes: Building Empathy Through Experience Maps
A Mile in Their Shoes: Building Empathy Through Experience MapsA Mile in Their Shoes: Building Empathy Through Experience Maps
A Mile in Their Shoes: Building Empathy Through Experience MapsmStoner, Inc.
 
Making Your Mark: Unforgettable Branding
Making Your Mark: Unforgettable BrandingMaking Your Mark: Unforgettable Branding
Making Your Mark: Unforgettable BrandingmStoner, Inc.
 
Marketing and Advancement: Colleagues and Partners or Direct Reports
Marketing and Advancement: Colleagues and Partners or Direct ReportsMarketing and Advancement: Colleagues and Partners or Direct Reports
Marketing and Advancement: Colleagues and Partners or Direct ReportsmStoner, Inc.
 
Five reasons why the universal homepage happens
Five reasons why the universal homepage happensFive reasons why the universal homepage happens
Five reasons why the universal homepage happensmStoner, Inc.
 
Break Up With Your Homepage, 'Cause I'm Bored: Moving Beyond the Universal Un...
Break Up With Your Homepage, 'Cause I'm Bored: Moving Beyond the Universal Un...Break Up With Your Homepage, 'Cause I'm Bored: Moving Beyond the Universal Un...
Break Up With Your Homepage, 'Cause I'm Bored: Moving Beyond the Universal Un...mStoner, Inc.
 
University of North Dakota Case Study
University of North Dakota Case StudyUniversity of North Dakota Case Study
University of North Dakota Case StudymStoner, Inc.
 
Improving the Search Experience in Higher Ed: What's Next?
Improving the Search Experience in Higher Ed: What's Next?Improving the Search Experience in Higher Ed: What's Next?
Improving the Search Experience in Higher Ed: What's Next?mStoner, Inc.
 
Content Planning and Delivery for higher ed
Content Planning and Delivery for higher edContent Planning and Delivery for higher ed
Content Planning and Delivery for higher edmStoner, Inc.
 
Storytelling and Integrated Marketing Communications
Storytelling and Integrated Marketing CommunicationsStorytelling and Integrated Marketing Communications
Storytelling and Integrated Marketing CommunicationsmStoner, Inc.
 
Brand Architecture: Building an Enduring Brand
Brand Architecture: Building an Enduring BrandBrand Architecture: Building an Enduring Brand
Brand Architecture: Building an Enduring BrandmStoner, Inc.
 
Higher Education Brand and Website Case Studies
Higher Education Brand and Website Case StudiesHigher Education Brand and Website Case Studies
Higher Education Brand and Website Case StudiesmStoner, Inc.
 
Pitch Perfect: How to Gain Internal Buy-In
Pitch Perfect: How to Gain Internal Buy-InPitch Perfect: How to Gain Internal Buy-In
Pitch Perfect: How to Gain Internal Buy-InmStoner, Inc.
 
Map It Out: The Path to Better Digital Engagement with Prospects
Map It Out: The Path to Better Digital Engagement with ProspectsMap It Out: The Path to Better Digital Engagement with Prospects
Map It Out: The Path to Better Digital Engagement with ProspectsmStoner, Inc.
 
Higher Ed Site Redesign Done Right
Higher Ed Site Redesign Done RightHigher Ed Site Redesign Done Right
Higher Ed Site Redesign Done RightmStoner, Inc.
 
Mythbusting Enrollment Marketing
Mythbusting Enrollment Marketing Mythbusting Enrollment Marketing
Mythbusting Enrollment Marketing mStoner, Inc.
 
Digital Storytelling 101
Digital Storytelling 101Digital Storytelling 101
Digital Storytelling 101mStoner, Inc.
 

More from mStoner, Inc. (20)

A Mile in Their Shoes: Building Empathy Through Experience Maps and Personas
A Mile in Their Shoes: Building Empathy Through Experience Maps and PersonasA Mile in Their Shoes: Building Empathy Through Experience Maps and Personas
A Mile in Their Shoes: Building Empathy Through Experience Maps and Personas
 
Digital Admissions 2019
Digital Admissions 2019Digital Admissions 2019
Digital Admissions 2019
 
2019 Digital Admissions
2019 Digital Admissions 2019 Digital Admissions
2019 Digital Admissions
 
A Mile in Their Shoes: Building Empathy Through Experience Maps
A Mile in Their Shoes: Building Empathy Through Experience MapsA Mile in Their Shoes: Building Empathy Through Experience Maps
A Mile in Their Shoes: Building Empathy Through Experience Maps
 
Making Your Mark: Unforgettable Branding
Making Your Mark: Unforgettable BrandingMaking Your Mark: Unforgettable Branding
Making Your Mark: Unforgettable Branding
 
Marketing and Advancement: Colleagues and Partners or Direct Reports
Marketing and Advancement: Colleagues and Partners or Direct ReportsMarketing and Advancement: Colleagues and Partners or Direct Reports
Marketing and Advancement: Colleagues and Partners or Direct Reports
 
Five reasons why the universal homepage happens
Five reasons why the universal homepage happensFive reasons why the universal homepage happens
Five reasons why the universal homepage happens
 
Break Up With Your Homepage, 'Cause I'm Bored: Moving Beyond the Universal Un...
Break Up With Your Homepage, 'Cause I'm Bored: Moving Beyond the Universal Un...Break Up With Your Homepage, 'Cause I'm Bored: Moving Beyond the Universal Un...
Break Up With Your Homepage, 'Cause I'm Bored: Moving Beyond the Universal Un...
 
University of North Dakota Case Study
University of North Dakota Case StudyUniversity of North Dakota Case Study
University of North Dakota Case Study
 
Improving the Search Experience in Higher Ed: What's Next?
Improving the Search Experience in Higher Ed: What's Next?Improving the Search Experience in Higher Ed: What's Next?
Improving the Search Experience in Higher Ed: What's Next?
 
IMC Crash Course
IMC Crash CourseIMC Crash Course
IMC Crash Course
 
Content Planning and Delivery for higher ed
Content Planning and Delivery for higher edContent Planning and Delivery for higher ed
Content Planning and Delivery for higher ed
 
Storytelling and Integrated Marketing Communications
Storytelling and Integrated Marketing CommunicationsStorytelling and Integrated Marketing Communications
Storytelling and Integrated Marketing Communications
 
Brand Architecture: Building an Enduring Brand
Brand Architecture: Building an Enduring BrandBrand Architecture: Building an Enduring Brand
Brand Architecture: Building an Enduring Brand
 
Higher Education Brand and Website Case Studies
Higher Education Brand and Website Case StudiesHigher Education Brand and Website Case Studies
Higher Education Brand and Website Case Studies
 
Pitch Perfect: How to Gain Internal Buy-In
Pitch Perfect: How to Gain Internal Buy-InPitch Perfect: How to Gain Internal Buy-In
Pitch Perfect: How to Gain Internal Buy-In
 
Map It Out: The Path to Better Digital Engagement with Prospects
Map It Out: The Path to Better Digital Engagement with ProspectsMap It Out: The Path to Better Digital Engagement with Prospects
Map It Out: The Path to Better Digital Engagement with Prospects
 
Higher Ed Site Redesign Done Right
Higher Ed Site Redesign Done RightHigher Ed Site Redesign Done Right
Higher Ed Site Redesign Done Right
 
Mythbusting Enrollment Marketing
Mythbusting Enrollment Marketing Mythbusting Enrollment Marketing
Mythbusting Enrollment Marketing
 
Digital Storytelling 101
Digital Storytelling 101Digital Storytelling 101
Digital Storytelling 101
 

Recently uploaded

How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17Celine George
 
How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17Celine George
 
How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17Celine George
 
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptxClinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptxraviapr7
 
Patterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptxPatterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptxMYDA ANGELICA SUAN
 
How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17Celine George
 
Human-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesHuman-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesMohammad Hassany
 
5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...CaraSkikne1
 
CAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxCAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxSaurabhParmar42
 
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxPractical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxKatherine Villaluna
 
How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17Celine George
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.EnglishCEIPdeSigeiro
 
Quality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICEQuality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICESayali Powar
 
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxAUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxiammrhaywood
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfMohonDas
 
Ultra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxUltra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxDr. Asif Anas
 
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxPISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxEduSkills OECD
 
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptxSandy Millin
 

Recently uploaded (20)

How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17
 
How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17
 
How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17
 
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptxClinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
 
Patterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptxPatterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptx
 
How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17
 
Human-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesHuman-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming Classes
 
5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...
 
CAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxCAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptx
 
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxPractical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
 
How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.
 
Prelims of Kant get Marx 2.0: a general politics quiz
Prelims of Kant get Marx 2.0: a general politics quizPrelims of Kant get Marx 2.0: a general politics quiz
Prelims of Kant get Marx 2.0: a general politics quiz
 
Quality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICEQuality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICE
 
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxAUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdf
 
Ultra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxUltra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptx
 
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxPISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
 
Finals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quizFinals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quiz
 
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
 

When Facebook & Twitter Aren't Enough

  • 1. Now that Twitter & Facebook Aren’t Enough integrating social media into your advancement toolkit CASE V Sunday, 13 December 2009 mStoner
  • 3. Agenda • Look closely at multi-channel campaigns • Explore how they social media as key channels • Evaluate what makes them effective • Discuss what you’ve learned from them • Q&A mStoner page 3
  • 5. Case study: Obama for America mStoner
  • 13. What lessons can we learn from the Obama campaign? Lessons for Advancement from Obama for America: budurl.com/zj4v mStoner page 13
  • 14. Case Study: Powered By Orange (poweredbyorange.com) mStoner
  • 16. LEARN Search Learn about Oregon State University's impact on Oregon ABOUT PBO and the world. Then help us tell the story. BLOG tell me more DOWNLOADS CONNECT MAP YOURSELF Connect with thousands of OSU alumni, students and friends via OSU’S IMPACT our social media tools and Google map. VIDEOS AND PHOTOS add a dot ALUMNI BUSINESSES ENGAGE Oregon State is making a difference in your community. CAMPUS BANNERS Support the Beaver businesses Learn how OSU is leading Oregon's economic recovery. that are powering our OSU ALUMNI communities and Oregon's economic recovery. ASSOCIATION find out more From the PBO Blog Our Impact ABOUT PBO November 11, 2009 You are Powered by Oregon State salutes its Living the Land Grant Mission: As Oregon’s Land Grant Orange – the students, veterans university, OSU mindfully alumni, faculty and November 6, 2009 pioneers ever more creative, far- friends of Oregon State University – making a Road Trip Nation bus heads to reaching ways to fulfill the positive difference in Oregon State… mission that has defined its 140- year existence: Providing Oregon and beyond. October 27, 2009 educational opportunity for the Conserving our natural It’s a Haunted Homecoming residents in every corner of this resources. Finding state, through our undergraduate better ways to and graduate programs, generate clean energy. Extension Service and Addressing climate Experiment Stations. In so doing, change with sensible OSU increasingly establishes science. Promoting itself as one of America’s leading healthy living and Land Grant institutions, capturing disease prevention. the spirit of Abraham Lincoln’s Feeding a hungry Look for Powered by Orange MAX trains in Portland. dream that these campuses world. Protecting our serve as "the people’s colleges" water supplies. Driving innovation to create new products, new companies and greater prosperity. And living the land-grant mission to provide more on OSU's impact education and opportunity for all Oregonians. Power up! Upload your photos, videos and stories. Put your dot on the map. Get connected. Show the world how you’re Powered by Orange. OSU & Oregon: Recovery, Powered by Orange Oregon State University made unprecedented contributions in 2008-09 toward economic growth and sustainability for the state of Oregon, despite serious challenges to its own financial well being. Download this document to learn more. Contact us with your comments, questions, and feedback Powered by Orange v2.0 Oregon State University Corvallis, Oregon 97331-4501 phone: 541-737-1000 Copyright © 2009 Oregon State University | OSU Disclaimer
  • 20. impact on the economy, environment I make a positive and community. I turn OSU’s enduring purpose into action. I am...
  • 24. PBO results • > 27,000 distinctive participants • On 21 September (launch), 22% of visits from PDX • Facebook: 3,137; LinkedIn, 2,800; PBO Twitter: 460 • Other units taking up PBO theme mStoner page 24
  • 25. Case study: NMHBook (NMNSchool.org) mStoner
  • 27. Text
  • 29. Search Create Account or Sign In Home Videos Channels Shows Subscriptions History Upload nmhschool nmhschool's Channel Subscribe All Uploads Favorites Playlists Uploads (24) Athlete of the Week 19 views - 1 day ago NMH: Academic Intelligence 55 views - 1 week ago NMH Dance-off, October 2009 153 views - 1 week ago see all Favorites (5) Northfield Mount Hermon School Varsity Field Hockey 2008 mace213 - 667 views NMH SS activities announcement dbkhoa - 305 views Info Comments Favorite Share Playlists Flag NMH Basketball 06-07 Athlete of the Week 0 ratings DakiddBM - 6,612 views From: nmhschool | November 10, 2009 | 19 views Every week, NMH honors athletes who are killin' it - crazy goals, great save, or abundance of team spirit. This week at all- see all school meeting, this little vid introduced the announcement. View comments, related videos, and more nmhschool Recent Activity Subscribe nmhschool uploaded a new video (1 day ago) Add as Friend | Athlete of the Week Block User | Send Message Every week, NMH honors athletes who are killin' it - crazy goals, great save, or abundance of team spirit. This week at all-school meeting, this li... more nmhschool uploaded a new video (1 week ago) Profile NMH: Academic Intelligence Channel Views: 2,017 At Northfield Mount Hermon, teachers have ambitions... for students and their achievements in the classroom. Age: 34 Joined: July 17, 2008 nmhschool uploaded a new video (1 week ago) Last Sign In: 1 day ago NMH Dance-off, October 2009 NMH students hold intramurals of all kinds. One of the wackiest (and most competitive Videos Watched: 154 and creative) in the interdorm dance competition. Subscribers: 15 nmhschool uploaded a new video (3 weeks ago) Northfield Mount Hermon School YouTube channel NMH: Direct Yourself Country: United States Hear from a Northfield Mount Hermon student about the opportunities to direct your own experiences at NMH, whether it's an art project, your academ... more nmhschool uploaded a new video (1 month ago) Subscriptions (2) NMH: Learning And Diversity Hear from Northfield Mount Hermon students and a teacher on how different points of view lead to different kinds of conversations. mace213 mace213 Subscribers (15) mstonerinc hermanhj xalwayzbo... sporter59 EddieH467 dannylau328 Grainne01 see all Channel Comments (1) musicgirl902 (3 months ago) Go NMH!!! Add Comment
  • 30. Current Students Apply Alumni Calendar Parents Contact Us Faculty & Staff Visit NMH Search Email Print NMH ON NMH ON NMH BLOGS John H. Wilson New book — Asylum: inside November 11, 2009 8:33am the closed world of state mental hospitals Congratulations on the launch of Wednesday, November 11, 2009 - the Facebook site. Loved the 09:30 photos, especially since I was just there. Would have liked a ... closeup of Boulger Who is Patricia O’Brien? Vinh Vinny Nguyen Wednesday, November 11, 2009 - November 11, 2009 10:51am 08:49 Hi, I am Vinny, I attended NMH Patricia O'brien sitting at her in 94 and my sister in 96 97. I desk in Schauffler Library. have one BIG question that I am Patricia O’... dying to know: which campus is now closed? I know now it's MH This Week in NMH History campus, but I don't remember 2009-10 #11 what the name of my campus, Wednesday, November 11, 2009 - but my campus had West Gould 08:28 dorm and a stone gray church. There was a girl campus name 30 Years Ago from The Bridge, Marquee or so. can someone vol. 11, no. 6; p. 2 (November answer my question please, I 14, 1979) You Can... need to know. more Northfield Mount Hermon School Next NMH ON November 10, 2009 9:16pm @boardingschools NMH has We relaunched our website launched the brand new website! today. We are a little biased NMH ON Check it out at (and very modest). We think it's www.nmhschool.org #school — pretty cool. Athlete of the Week about 1 day 1 hour ago from web 19 hours 11 min ago Northfield Mount Hermon Reply | View Tweet School November 8, 2009 2:25pm @boardingschools 11 NMHers in The NYT ran a story on prep the class of 2010 have earned a schools like NMH and what the NMH: Academic Intelligence perfect 800 on their SAT Math economic downturn means for 1 week 5 days ago Sections this year! #schools — financial aid. (We are giving about 1 day 3 hours ago more than $7 million in aid to from web families this year.) The bottom Reply | View Tweet line: It's a good time to support your favorite school. NMH Dance-off, October 2009 @boardingschools check out all More 1 week 5 days ago of our @flickr photos from the weekend's incredible dance performances! http://bit.ly/Dk2cF #goodtimes — about 2 days 5 hours ago NMH: Direct Yourself from web 3 weeks 5 days ago Reply | View Tweet More NMH: Learning And Diversity 4 weeks 5 days ago More Employment Opportunities | Directory Northfield Mount Hermon © 2009 Northfield Mount Hermon Privacy Policies One Lamplighter Way | Mount Hermon, MA 01354 Tel 413.498.3000 | info@nmhschool.org
  • 31. Case study: The Blue Pig mStoner
  • 38. Case study: WA Mash (wamash.com) mStoner
  • 40. Best practices • Multiple channels • Multiple sources of content • Sense of humor • Planned evolution • Results mStoner page 40
  • 41. Case Studies • Northfield Mount Hermon: budurl.com/pw89 • Flight of the Flyers.com: budurl/xmcz • PBO: budurl.com/f5n6; • Emory University Blue Pig: budurl.com/8bzy • Worcester Academy, WAMash: budurl.com/9e9f mStoner page 41