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LET’S	
  PLAY	
  SESAME	
  
STREET!	
  
EMBRACE	
  THE	
  POWER	
  OF	
  ASKING	
  QUESTIONS.	
  

MARTIN	
  GUDE	
  –	
  ...
HEY,	
  I‘M	
  MARTIN	
  

TWITTER:	
  @ma6	
  
MORE:	
  ma6.me	
  
DUX	
  

WE	
  DESIGN	
  FOR	
  
USER	
  EXPERIENCE	
  
DUX?	
  
WE	
  DESIGN	
  FOR	
  PEOPLE.	
  
WE	
  WORK	
  IN	
  AN	
  
EVER	
  CHANGING	
  
ENVIRONMENT.	
  
HOW	
  DO	
  WE	
  LEARN	
  ABOUT	
  IT?	
  
h9ps://www.youtube.com/watch?v=fZ9WiuJPnNA	
  
BE	
  CURIOUS	
  AND	
  OBSERVE.	
  

h9ps://secure.flickr.com/photos/sco9loUesness/12847701625/	
  
COLLECT.	
  
h9ps://secure.flickr.com/search/?q=collect	
  
ASK	
  QUESTIONS.	
  

WHY?	
  
WHAT?	
  
HOW?	
  
WHO?	
  
WHEN?	
  
WHERE?	
  

h9ps://secure.flickr.com/photos/boedker/2...
REMEMBER.	
  

EMBRACE	
  HOW	
  OTHER	
  PEOPLE	
  SEE	
  THE	
  WORLD.	
  
BUILD	
  ON	
  EMPATHY	
  AND	
  COMPASSION.	...
THE	
  POWER	
  OF	
  ‚WHY?‘	
  

EXPOSES	
  THE	
  HABBITS.	
  	
  
REVEALS	
  THE	
  ABSURDITY	
  OF	
  
‚BECAUSE	
  I	
...
USE	
  THE	
  POWER	
  OF	
  
‚WHY?‘	
  AT	
  EVERY	
  STAGE.	
  	
  

GO	
  FIX	
  THIS	
  WORLD‘S	
  PROBLEMS.	
  
AND:	...
FURTHER	
  READING.	
  
BILL	
  DEROUCHEY:	
  THE	
  POWER	
  OF	
  WHY	
  
hRp://slideshare.net/billder/power-­‐of-­‐why	...
LET‘S	
  HAVE	
  A	
  COFFEE.	
  

TWITTER:	
  @ma6	
  
MORE:	
  ma6.me	
  
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Let’s play sesame street! - Embrace the power of asking questions. Slide 1 Let’s play sesame street! - Embrace the power of asking questions. Slide 2 Let’s play sesame street! - Embrace the power of asking questions. Slide 3 Let’s play sesame street! - Embrace the power of asking questions. Slide 4 Let’s play sesame street! - Embrace the power of asking questions. Slide 5 Let’s play sesame street! - Embrace the power of asking questions. Slide 6 Let’s play sesame street! - Embrace the power of asking questions. Slide 7 Let’s play sesame street! - Embrace the power of asking questions. Slide 8 Let’s play sesame street! - Embrace the power of asking questions. Slide 9 Let’s play sesame street! - Embrace the power of asking questions. Slide 10 Let’s play sesame street! - Embrace the power of asking questions. Slide 11 Let’s play sesame street! - Embrace the power of asking questions. Slide 12 Let’s play sesame street! - Embrace the power of asking questions. Slide 13 Let’s play sesame street! - Embrace the power of asking questions. Slide 14 Let’s play sesame street! - Embrace the power of asking questions. Slide 15
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Let’s play sesame street! - Embrace the power of asking questions.

  1. 1. LET’S  PLAY  SESAME   STREET!   EMBRACE  THE  POWER  OF  ASKING  QUESTIONS.   MARTIN  GUDE  –  #UXCGN8  –  06/03/2014  
  2. 2. HEY,  I‘M  MARTIN   TWITTER:  @ma6   MORE:  ma6.me  
  3. 3. DUX   WE  DESIGN  FOR   USER  EXPERIENCE  
  4. 4. DUX?  
  5. 5. WE  DESIGN  FOR  PEOPLE.  
  6. 6. WE  WORK  IN  AN   EVER  CHANGING   ENVIRONMENT.  
  7. 7. HOW  DO  WE  LEARN  ABOUT  IT?   h9ps://www.youtube.com/watch?v=fZ9WiuJPnNA  
  8. 8. BE  CURIOUS  AND  OBSERVE.   h9ps://secure.flickr.com/photos/sco9loUesness/12847701625/  
  9. 9. COLLECT.   h9ps://secure.flickr.com/search/?q=collect  
  10. 10. ASK  QUESTIONS.   WHY?   WHAT?   HOW?   WHO?   WHEN?   WHERE?   h9ps://secure.flickr.com/photos/boedker/2857091534/  
  11. 11. REMEMBER.   EMBRACE  HOW  OTHER  PEOPLE  SEE  THE  WORLD.   BUILD  ON  EMPATHY  AND  COMPASSION.   LEAVE  YOUR  WORLDVIEW  AT  THE  DOOR.   CREATE  A  CONVERSATION.   ASK  EXPLODING  QUESTIONS  IN  ORDER  TO  LEAD   TO  A  FLOW  STATE.   DIG  UNDER  THE  SURFACE.   AT  SOME  POINT  YOU  GET  YOUR  INSIGHTS.  BUT   YOU  NEVER  KNOW  WHEN.   DON‘T  SACRIFICE  YOUR  CONNECTION  WITH   YOUR  INTERVIEWEE  WITH  DOCUMENTATION.   h9ps://secure.flickr.com/photos/susiepie/58339356/  
  12. 12. THE  POWER  OF  ‚WHY?‘   EXPOSES  THE  HABBITS.     REVEALS  THE  ABSURDITY  OF   ‚BECAUSE  I  SAID  SO‘.   HELPS  TO  DISTILL  THE  ESSENCE   OF  THE  PROJECT.   h9ps://secure.flickr.com/photos/drachmann/327122302/  
  13. 13. USE  THE  POWER  OF   ‚WHY?‘  AT  EVERY  STAGE.     GO  FIX  THIS  WORLD‘S  PROBLEMS.   AND:  REMEMBER  TO  ALWAYS  QUESTION  THE  ASK.   h9ps://secure.flickr.com/photos/14829735@N00/202872717/  
  14. 14. FURTHER  READING.   BILL  DEROUCHEY:  THE  POWER  OF  WHY   hRp://slideshare.net/billder/power-­‐of-­‐why   STEVE  PORTIGAL:  INTERVIEWING  USERS   hRp://rosenfeldmedia.com/books/interviewing-­‐users   SIMON  SINEK:  START  WITH  WHY   hRp:///www.startwithwhy.com   h9ps://secure.flickr.com/photos/38605609@N02/6816671657  
  15. 15. LET‘S  HAVE  A  COFFEE.   TWITTER:  @ma6   MORE:  ma6.me  
  • linadillmann

    Jun. 18, 2014
  • crss

    Mar. 20, 2014

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