Since we started working on Sponsez, we have been reading a lot about sponsorship. Probably more than all of us ever read together in 12 years of school. There is so much information, so we decided to follow the great trend of info-graphics and share with you important insights about the industry we are in. Read. Like? Share! For more about why Sponsez is great for sponsors and event organizers contact us.

1. sponsez presents:
The opportunity in
B2B EVENT SPONSORSHIPS
BY THE NUMBERS
© sponsez 2013
+280,500
Events
takeplaceeveryyear
EXPOSING SPONSORS TO MORE THAN
51Million
Potential clients
$12K
AVERAGE SPONSORSHIP SIZE
WITH PACKAGES RANGING FROM
$500
>$100k
And sponsors of all sizes
75%
OF SPONSORS
ARE CONSTANTLY
LOOKING FOR NEW
PARTNERSHIPS
In-house/outsource?
Will outsource some
part of the activity to agencies
will manage all aspects
of sponsorship completely in-house
77%
23%
SPEND
5.5%
Expected 2013 sponsorships
Growth in north America
Sponsorship
Advertisement
Making the sponsorship slice bigger then ever before
Total advertisement budgetSponsorship Growth
Raising the stakes,
increasing the number of internal
decision-makers involved, and place many
more demands on rightsholders to prove
value and return.
Most popular
sponsorship
objectives*
MORE THAN DOUBLING The total growth in advertisement
Change/Refine Image
Increase Brand Loyalty
Increase Visibility
Show Social Involvement
Drive Business Traffic
Experiential Branding
Showcase a Product
Lead Generation
or Why are brands engaged
in sponsorship?
* Relates to sponsorships targeting both
consumers and businesses
More than
a year
$1B
Most are in:
Medical
Legal
Finance
Followed by Tech, Energy and Agriculture
Sources: IEG (2013 Sponsorship Outlook, 2013 Sponsorship Decision Maker’s Survey), CIC (The Economic Significance of Meetings to the U.S. Economy)
& UPTO
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